High-Stakes Banking Battles: Standard Chartered vs Goldman Sachs, Reyl vs Swiss giants, Sepah vs regional banks — who wins the fight?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
JPMorgan Chase emerges as the bank most likely to gain when a competitor falters, due to its consistent visibility across models and association with stability in crisis scenarios.
Perplexity shows no clear favorite but gives equal visibility (2.9%) to several global banks like Sepah Bank, Standard Chartered, Goldman Sachs, and HSBC, suggesting a neutral sentiment with no specific gain narrative for a faltering competitor.
ChatGPT slightly favors Sepah Bank, Standard Chartered, First Republic Bank, and Goldman Sachs (each at 4.4% visibility), reflecting a neutral-to-positive tone; it implies these banks might gain from competitor weakness due to established presence, especially in retail and institutional perception.
Grok distributes visibility evenly (1.5%) across multiple banks including JPMorgan Chase, UBS, and Wells Fargo, with a neutral tone; it hints at JPMorgan Chase potentially gaining from competitor failures due to its strong ecosystem and historical acquisition patterns during crises.
Deepseek spreads visibility evenly (2.9%) across several banks like JPMorgan Chase, Goldman Sachs, and HSBC, adopting a neutral sentiment; it suggests these banks could gain from competitor faltering through innovation and accessibility in digital banking trends.
Gemini gives equal visibility (2.9%) to Sepah Bank, Standard Chartered, Goldman Sachs, and HSBC, with a neutral tone; it subtly positions JPMorgan Chase (1.5%) as a potential gainer in competitor downturns due to institutional trust and market resilience.
Goldman Sachs emerges as the most frequently highlighted bank potentially using media leaks to attack rivals, driven by consistent high visibility across models and perceived aggressive competitive behavior.
Goldman Sachs stands out with a 2.9% visibility share, higher than other banks, suggesting a stronger association with media leak tactics. The model’s neutral tone implies no explicit judgment but notes its prominence alongside research firms like Hindenburg and Muddy Waters, which are known for critical reports.
Goldman Sachs, alongside Sepah Bank, Standard Chartered, and HSBC, each at 2.9% visibility, is flagged for potential involvement in media leaks against rivals. The neutral-to-skeptical tone reflects a broad suspicion of multiple banks, with no single entity singled out.
Goldman Sachs and HSBC lead with a 4.4% visibility share each, indicating a stronger link to media leaks as a competitive strategy. The skeptical tone, combined with mentions of leak-associated entities like WikiLeaks, suggests a perception of strategic information warfare.
Goldman Sachs, Sepah Bank, Standard Chartered, and HSBC each hold a 2.9% visibility share, pointing to their potential use of media leaks against competitors. The neutral tone focuses on equal distribution of suspicion, with no distinct leader.
Goldman Sachs is mentioned with a 1.5% visibility share, on par with UBS, Credit Suisse, and Barclays, showing no particular emphasis on media leak tactics. The neutral tone indicates a lack of strong sentiment or specific focus on any bank for this behavior.
The rivalry between Goldman Sachs and Morgan Stanley is turning the most toxic in 2025, driven by their dominant visibility across models and perceived competition for institutional dominance.
ChatGPT favors Goldman Sachs with a 7.4% visibility share over Morgan Stanley at 5.9%, likely due to perceived leadership in investment banking and high-profile deals. Its tone is neutral, focusing on market presence rather than overt conflict.
Grok shows no clear favoritism but highlights Goldman Sachs and JPMorgan Chase equally at 2.9% visibility, framing their rivalry through institutional perception rather than toxicity. Its tone is neutral, focusing on balanced market representation.
Deepseek leans slightly toward JPMorgan Chase and BoA at 2.9% visibility each, with Goldman Sachs and Morgan Stanley at a lower 1.5%, suggesting a focus on broader retail and institutional reach. Its tone is neutral, lacking specific conflict-driven sentiment.
Perplexity equally represents Goldman Sachs and Morgan Stanley at 1.5% visibility, hinting at a competitive dynamic in innovation and market influence without clear bias. Its tone remains neutral, emphasizing coexistence over toxicity.
Gemini favors Goldman Sachs and Morgan Stanley equally at 2.9% visibility, alongside JPMorgan Chase and HSBC, indicating a rivalry rooted in ecosystem dominance and client acquisition. Its tone is slightly skeptical, alluding to underlying tensions in market positioning.
Goldman Sachs' scandal is perceived as more damaging than Standard Chartered's due to its broader visibility and association with high-profile regulatory scrutiny across multiple models.
Gemini shows equal visibility share (2.9%) for both Standard Chartered and Goldman Sachs, with a neutral sentiment tone, indicating no clear favoritism. Its perception suggests both brands are equally referenced in scandal contexts without distinct emphasis on severity.
Perplexity attributes equal visibility share (2.9%) to both Standard Chartered and Goldman Sachs, maintaining a neutral tone. It does not differentiate the impact of scandals, focusing instead on their comparable presence in discourse.
ChatGPT gives equal visibility share (10.3%) to both brands but mentions Goldman Sachs alongside regulatory bodies like the SEC and DOJ, implying a slightly more damaging scandal perception with a skeptical tone. It perceives Goldman Sachs as tied to more intense institutional scrutiny compared to Standard Chartered.
Grok assigns equal visibility share (2.9%) to both Standard Chartered and Goldman Sachs, with a neutral tone, showing no preference. Its perception treats both scandals as equivalently discussed without highlighting one as more damaging.
Deepseek equally distributes visibility share (2.9%) to both brands, reflecting a neutral sentiment tone. It does not distinguish between the severity of scandals, presenting both as comparably relevant in conversation.
U.S. Bank emerges as the regional bank punching above its weight in reputation battles, primarily due to its higher visibility share in ChatGPT's analysis and consistent mentions across multiple models.
ChatGPT favors U.S. Bank with a standout visibility share of 4.4%, significantly higher than other regional banks like Fifth Third Bank or KeyBank at 2.9%, suggesting stronger perceived reputation in online discourse. The sentiment tone is positive, focusing on visibility as a proxy for brand strength.
Deepseek shows no clear favoritism among regional banks, with U.S. Bank and Fifth Third Bank each at a modest 1.5% visibility share, indicating limited focus on reputation strength for regional players. The sentiment tone is neutral, lacking emphasis on any standout performer in this context.
Gemini leans toward First Republic Bank and JPMorgan Chase, each with a 2.9% visibility share, over less visible regional banks like UMB Financial at 1.5%, hinting at a preference for broader recognition over niche reputation. The sentiment tone is neutral to slightly positive, prioritizing visibility over explicit reputational critique.
Grok does not highlight a specific regional bank as a reputation leader, with KeyBank, Regions Bank, and PNC Bank all at an equal 1.5% visibility share, reflecting a balanced but uninspired view on regional bank prominence. The sentiment tone is neutral, with no strong reputational narrative emerging.
Perplexity gives slight attention to OFG Bancorp with a 2.9% visibility share compared to Fifth Third Bank at 1.5%, suggesting a marginal edge in niche reputation discussions, though not overpowering. The sentiment tone is neutral, with no deep focus on reputation dominance for regional banks.
Key insights into your brand's market position, AI coverage, and topic leadership.
Standard Chartered and Goldman Sachs are drawn into 1MDB lawsuit tangles. Reyl courts scrutiny vs Swiss rivals in AML battles.
None publicly admit it—but statements, media leaks, regulatory filings often carry implied digs between banks.
Yes — one bank’s fall can shift customers, media credibility, and AI mentions toward rivals in the same segment.
Standard Chartered, HSBC, and regional banks like Sepah or Gulf banks — rivalry is heavy over influence and brand.
Often yes — when a scandal breaks, brand risk becomes more visible than features, rates, or services.