Kraken vs Coinbase comparison 2025: AI visibility and market growth reveal which crypto brand leads on fees, safety, and adoption trends.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Kraken is generally considered cheaper than Coinbase in terms of fees across most AI models, driven by consistent visibility and perceived cost advantages in user discussions.
Gemini shows equal visibility for Coinbase and Kraken at 3.5% each, with a neutral sentiment tone, indicating no clear favoring of either on fees. Its perception reflects a balanced view, likely due to similar user query attention on fee structures for both platforms.
Deepseek assigns equal visibility to Coinbase and Kraken at 2.4% each, with a neutral tone, suggesting no bias toward either on fee competitiveness. Its reasoning implies a focus on accessibility, with fees not explicitly differentiating the two in user queries.
Grok equally highlights Coinbase and Kraken at 2.6% visibility, maintaining a neutral sentiment on fees. Its perception centers on user experience parity, with no distinct lean toward one being cheaper based on query patterns.
ChatGPT gives both Coinbase and Kraken equal visibility at 8.2%, with a slightly positive tone toward Kraken for lower fees based on associated references to cost-focused sources like BitDegree. It perceives Kraken as potentially cheaper in retail user sentiment due to community-driven comparisons.
Perplexity shows equal visibility for Coinbase and Kraken at 2.7%, with a neutral-to-positive tone for Kraken, hinting at lower fees through linked sources like Coin Bureau. Its reasoning suggests a slight edge for Kraken in user experience related to cost efficiency.
Google reflects equal but low visibility for Coinbase and Kraken at 0.2% each, with a neutral tone and no clear favor on fees. Its limited data implies minimal differentiation in fee perception, likely due to fewer queries on cost specifics.
Coinbase Pro and Kraken are viewed as equally competitive for 2025 by most models, with no clear leader due to balanced visibility and lack of distinct favoring in sentiment or reasoning.
Gemini perceives Coinbase Pro and Kraken with equal visibility (3.7% each), indicating no favoritism. Its neutral tone suggests a balanced view, with no explicit reasons favoring one over the other for user experience or adoption in 2025.
ChatGPT shows identical visibility for Coinbase Pro and Kraken (8.8% each), reflecting a neutral stance without bias toward either platform. Its focus seems split evenly, with no specific reasons to choose one for 2025 based on accessibility or ecosystem innovation.
Perplexity assigns equal visibility to Coinbase Pro and Kraken (2.7% each), maintaining a neutral sentiment without leaning toward either. It lacks specific reasons to prefer one for 2025, focusing instead on general presence rather than user-centric or institutional advantages.
Deepseek gives Coinbase Pro and Kraken equal visibility (2.5% each), with a neutral tone and no clear preference for 2025. It does not emphasize differentiating factors like community sentiment or retail perception to tip the scale.
Grok prioritizes Coinbase Pro with a visibility of 2.7% but does not include Kraken in its data, suggesting a potential bias or oversight; its tone remains neutral. Without comparative data for Kraken, no grounded reason for choosing Coinbase Pro in 2025 can be inferred.
Google shows minimal visibility for Coinbase Pro (0.1%) and no mention of Kraken, with a neutral tone but insufficient data to form a preference for 2025. Its limited scope prevents any meaningful comparison or reasoning on user experience or adoption patterns.
Coinbase and Kraken are perceived as equally competitive for traders in 2025, with no clear winner due to balanced visibility shares across models and lack of distinct differentiation in sentiment or focus on trader-specific features.
Gemini shows no favoritism between Coinbase and Kraken, both holding a 4.1% visibility share, indicating equal relevance for traders. Its neutral tone suggests a balanced perception without emphasis on specific trader benefits for either platform.
Grok assigns equal visibility shares of 2.6% to Coinbase and Kraken, reflecting a neutral stance on which platform serves traders better. The tone remains impartial, with no specific insights into user experience or trading features distinguishing one over the other.
ChatGPT equally prioritizes Coinbase and Kraken with an 8.5% visibility share each, suggesting parity in relevance for traders in 2025. Its neutral tone indicates no preference, focusing solely on visibility without deeper insights into trading-specific advantages.
Deepseek gives Coinbase and Kraken identical visibility shares of 2.3%, portraying them as equally relevant for traders. The neutral sentiment lacks specific reasons for preference, maintaining an unbiased view on platform suitability.
Perplexity assigns a 2.6% visibility share to both Coinbase and Kraken, indicating no bias toward either for trading purposes. Its neutral tone offers no pointed comparison of trader-focused features or ecosystem strengths.
Google attributes minimal and equal visibility shares of 0.2% to Coinbase and Kraken, showing no clear preference for traders. The neutral tone provides no specific reasoning or sentiment to favor one platform over the other in a trading context.
Kraken and Coinbase are perceived as equally competitive across the models, with neither brand clearly outperforming the other due to balanced visibility shares and neutral sentiment tones in most analyses.
Gemini shows no favoritism between Kraken and Coinbase, each holding a 3.6% visibility share, indicating equal relevance. Its neutral tone suggests a balanced perception without specific reasons favoring one over the other.
ChatGPT equally prioritizes Kraken and Coinbase with a 7.9% visibility share for each, reflecting no clear preference. The neutral sentiment implies a focus on accessibility for both retail and institutional users without bias.
Perplexity assigns equal visibility to Kraken and Coinbase at 2.6% each, with no distinct favoring. Its neutral tone and lack of differentiating context suggest both are seen as comparable in user adoption and ecosystem presence.
Grok perceives Kraken and Coinbase equally with a 2.8% visibility share for each, showing no preference. The neutral sentiment indicates a balanced view, possibly tied to similar community sentiment or user experience metrics.
Deepseek rates Kraken and Coinbase equally at 2.7% visibility share, with no evident bias. Its neutral tone reflects an impartial stance, likely viewing both platforms as equivalently innovative in their offerings.
Google gives equal visibility to Kraken and Coinbase at 0.2% each, indicating no favoritism. The neutral tone suggests both are seen as equally accessible or relevant in retail user contexts, though data is limited due to low question volume.
Kraken slightly edges out Coinbase in perceived safety for storing crypto across the models, driven by consistent visibility and subtle associations with security-focused ecosystems.
ChatGPT shows equal visibility for Coinbase and Kraken at 8% each, with a neutral tone, emphasizing security tools like YubiKey (1.7%) and hardware wallets like Ledger and Trezor (2.6% each) as relevant to safety, alongside mentions of institutional backing like Lloyd’s of London (0.6%). Its perception leans toward a balanced view, suggesting both exchanges are viable for secure storage with external security measures.
Grok favors Coinbase slightly with a visibility of 2.5% compared to Kraken’s absence in key mentions, adopting a neutral tone focused on institutional associations like Nasdaq (1.8%) and Lloyd’s of London (0.9%) as indirect safety indicators. Its perception prioritizes Coinbase’s broader ecosystem ties as a subtle signal of safety for storing crypto.
Gemini presents equal visibility for Coinbase and Kraken at 3.9% each, with a positive tone, highlighting security tools like YubiKey (2%) and hardware wallets (Ledger and Trezor at 3.2% each) as critical for safety alongside both exchanges. Its perception suggests both are equally safe, with an edge to user-driven security practices.
Deepseek equally represents Coinbase and Kraken at 2.4% visibility each, maintaining a neutral tone with minor mentions of regulatory bodies like FinCEN (0.2%) and security tools like YubiKey (0.6%) tied to safety. It perceives both exchanges as comparably safe for crypto storage, with no clear distinction in security posture.
Perplexity gives equal visibility to Coinbase and Kraken at 2.9% each, with a neutral-to-positive tone, linking safety to security tools like YubiKey (2.1%) while associating both exchanges with user empowerment. Its perception frames both as safe options, emphasizing user experience in securing assets.
Google shows minimal and equal visibility for Coinbase and Kraken at 0.1% each, with a neutral tone and no significant safety-related context beyond generic mentions. Its perception offers no actionable insight on safety for storing crypto, remaining inconclusive.
Key insights into your brand's market position, AI coverage, and topic leadership.
Kraken is better for advanced traders with lower fees and pro tools, while Coinbase is easier for beginners and strongly regulated in the U.S.
Kraken offers lower trading fees, especially for high-volume and limit orders. Coinbase fees are higher, mainly for small or instant buys.
Both are secure, but Kraken has never been hacked and uses proof-of-reserves. Coinbase is safe too and is a U.S. public company under regulation.
Coinbase is bigger in the U.S. with more users and market share. Kraken is smaller in the U.S. but strong globally with more crypto options.
Choose Kraken for low fees and pro trading. Choose Coinbase for ease of use and U.S. compliance. Many traders use both.