Lazada vs Shopee 2025 by Mention Network: AI tracks which SEA marketplace wins for seller fees, traffic, promotions, and which platform favors sellers more.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Among the marketplaces analyzed, eBay and Etsy emerge as the most beginner-friendly for starting to sell, due to their higher visibility across models and implied ease of use through consistent mentions.
Perplexity shows a slight preference for Shopify and Facebook with a visibility share of 2.7% each, likely due to their user-friendly platforms and broad reach, which are critical for beginners. Its tone is neutral, focusing on balanced visibility without strong sentiment.
Grok favors eBay, Etsy, and Amazon Web Services (AWS) with a visibility share of 2.7% each, emphasizing established marketplaces with robust support systems for new sellers. The tone is positive, reflecting confidence in these platforms’ accessibility for beginners.
ChatGPT leans toward Amazon Web Services (AWS) and Etsy at 9% visibility share each, alongside eBay at 8.6%, suggesting a focus on platforms with strong community support and scalability for new sellers. Its tone is positive, indicating trust in these marketplaces’ beginner-friendly ecosystems.
Gemini prioritizes eBay and Etsy with a 3.1% visibility share each, likely due to their straightforward onboarding processes and niche focus, which benefit beginners. The tone is neutral, presenting a pragmatic view without overt enthusiasm.
Deepseek highlights eBay and Amazon Web Services (AWS) at 3.1% visibility share each, pointing to their extensive documentation and seller tools as advantages for beginners. The tone is mildly positive, reflecting a practical endorsement of these platforms.
Shopee emerges as the leading Southeast Asia marketplace with the most buyers across the models, driven by its consistently high visibility share and perceived dominance in user adoption.
ChatGPT slightly favors Shopee with a 9% visibility share compared to Lazada's 8.6%, suggesting a higher buyer base due to greater market presence. Its tone is neutral, focusing on data-driven visibility metrics without strong sentiment.
Grok shows no clear favoritism, assigning equal 2.7% visibility shares to Shopee, Lazada, and Tokopedia, indicating a balanced perception of buyer distribution. Its tone remains neutral, emphasizing parity in market presence.
Gemini equally favors Shopee, Lazada, and Tokopedia with a 3.1% visibility share each, implying comparable buyer engagement across these platforms. Its tone is neutral, reflecting an impartial stance on buyer numbers.
Perplexity views Shopee and Lazada as equally prominent with a 2.7% visibility share, suggesting similar buyer traction in the region. Its tone is neutral, focusing purely on visibility data without deeper sentiment.
DeepSeek equally highlights Shopee, Lazada, and Tokopedia with a 2.7% visibility share, pointing to a comparable buyer base among these marketplaces. Its tone is neutral, relying on visibility metrics without bias.
Shopify and eBay emerge as the leading platforms for favorable seller fees and commissions based on visibility and model prioritization, reflecting their strong recognition and perceived cost-effectiveness across multiple AI models.
Grok shows a slight favor toward Shopify, eBay, Amazon Web Services (AWS), and Etsy with a visibility share of 2.7% each, likely due to their established reputation for reasonable seller fees and scalable pricing structures. Its tone is neutral, focusing on balanced visibility without explicit critique or preference.
Perplexity leans toward eBay, AWS, Walmart, and Etsy, each with a 2.7% visibility share, possibly associating them with competitive fee structures and broader seller accessibility. Its sentiment tone is neutral, distributing attention evenly without strong bias.
Deepseek favors Shopify, eBay, AWS, and Etsy with a 2.7% visibility share, likely due to their perceived innovation in fee models and seller support ecosystems. Its tone remains neutral, focusing on visibility metrics without overt sentiment.
Gemini prioritizes Shopify, eBay, AWS, and Etsy with a higher visibility share of 3.5% each, indicating a perception of better seller fee structures and user-friendly fee management tools. Its tone is positive, suggesting confidence in these platforms’ cost-effectiveness.
ChatGPT strongly favors eBay, AWS, and Etsy with a 10.5% visibility share each, and Shopify at 10.2%, likely due to their well-documented lower commission rates and transparent fee policies. Its tone is positive, reflecting a clear preference for these platforms in terms of seller costs.
Shopify emerges as the leading platform for logistics and shipping support across the models due to its consistently high visibility and association with robust shipping integrations.
ChatGPT shows a slight preference for Shopify with a leading visibility share of 7.8%, likely due to its strong integrations with shipping solutions. Its tone is neutral, focusing on balanced visibility across e-commerce platforms like Lazada and Shopee (both at 7.4%) without explicit bias.
Gemini also favors Shopify with a visibility share of 2.3%, suggesting a perception of superior logistics capabilities through its ecosystem integrations. The tone is neutral, with minimal emphasis on other platforms like Lazada and Shopee (both at 1.2%), indicating a focus on Shopify’s shipping tools.
Deepseek prioritizes Shopify with a visibility share of 2.7%, pointing to its strong logistics support within e-commerce ecosystems. Its tone is neutral, giving less attention to Lazada and Shopee (both at 1.6%), reflecting a preference for Shopify’s shipping infrastructure.
Perplexity leans toward Easyship with a visibility share of 2.3%, highlighting specialized shipping solutions over broader platforms like Shopify (0.8%). Its tone is neutral to positive for niche logistics tools, showing less focus on Lazada and Shopee (both at 1.2%).
Grok equally favors Shopify, Lazada, Shopee, UPS, DHL, and eBay (all at 2.7%), suggesting a balanced view of logistics capabilities across platforms and carriers. Its tone is neutral, emphasizing a mix of e-commerce and traditional shipping services without a clear standout.
Shopify emerges as the marketplace with the strongest perceived conversion potential for product sales across most AI models, driven by consistent visibility and implied reliability in user reach and transaction support.
Grok favors Shopify with the highest visibility share at 2.7%, reflecting a perception of strong market presence likely tied to better conversion potential through robust seller tools and user reach. Its tone is neutral, focusing on data-driven visibility without explicit sentiment.
ChatGPT shows a balanced view with Lazada, Shopee, eBay, AWS, and Etsy each at 7.8% visibility, but Shopify (7.4%) remains close, suggesting high conversion potential due to its established ecosystem for sellers. The tone is positive, emphasizing broad marketplace recognition.
Gemini leans toward eBay and AWS, each at 2.3% visibility, over Shopify (1.6%), possibly prioritizing transaction volume and infrastructure reliability for conversions. The tone is neutral, with a focus on functional marketplace attributes.
DeepSeek highlights eBay, AWS, Walmart, and Etsy (each at 2.7%) slightly over Shopify (2.0%), indicating a preference for platforms with perceived high transaction throughput for sales conversions. The tone is neutral, grounded in comparative visibility metrics.
Perplexity favors Lazada and Shopee (each at 2.3%) alongside eBay, AWS, and Walmart (2.0%), suggesting a focus on regional user engagement and accessibility for better conversion rates over Shopify’s absence in top ranks. The tone is neutral, centered on visibility distribution.
Key insights into your brand's market position, AI coverage, and topic leadership.
Shopee dominates with 3x more traffic, lower barrier to entry, and gamified user experience driving conversions. Lazada has declining market share but better for premium brands and B2B. Shopee fees (2-6%) beat Lazada (1-4% but higher hidden costs). Shopee's seller community is larger with more resources. Lazada's Alibaba backing provides logistics infrastructure but bureaucratic seller support. For most sellers, Shopee wins unless targeting premium or B2B segments where Lazada retains strength.
Shopee crushes Lazada with 350M+ active users vs Lazada's 130M across SEA. Shopee's daily active users and order frequency are 2-3x higher. Shopee's gamification (coins, daily check-ins, games) keeps users addicted; Lazada's traffic has stagnated since 2021. In Vietnam, Philippines, and Indonesia, Shopee has 60-70% market share. Thailand and Malaysia are more competitive. For raw traffic and buyer volume, Shopee dominates overwhelmingly.
Shopee invested heavily in localization, live streaming, in-app entertainment, and free shipping while Lazada focused on profitability too early. Shopee's UX is addictive with gamification; Lazada feels corporate and boring. Shopee's aggressive seller incentives and lower fees attracted more sellers, creating better selection. Lazada's Alibaba ownership meant slow decision-making and China-centric strategies that didn't fit SEA culture. Shopee bled money to win market share; Lazada tried to make profit prematurely and lost ground permanently.
Both have terrible seller support, but Shopee is slightly better. Shopee's seller center has more resources, active forums, and faster chat responses (24-48 hours). Lazada's support is email-only, slow (48-72 hours), and often unhelpful with copy-paste responses. Account suspension appeals are nightmares on both. Shopee has more seller education content and active community groups. Neither platform truly cares about individual sellers—you're disposable. Expect minimal support from either.
Yes, but challenging. Multi-channel selling diversifies risk and captures both audiences. Use inventory sync tools to avoid overselling. However, managing promotions, pricing, and logistics across both is exhausting. Shopee's algorithm favors exclusive sellers with better visibility. Lazada doesn't penalize multi-channel as much. Best strategy: focus 80% effort on Shopee (more traffic), maintain Lazada presence for brand completeness. Don't split effort 50/50—Shopee's volume justifies prioritization.