This report is powered by Mention Network — track how your brand shows up across AI answers and citations

Logo
Brand Comparisonmuji vs uniqlo

Muji vs Uniqlo

Muji vs Uniqlo 2025 by Mention Network: AI Visibility compares design, pricing, and quality to reveal which minimalist brand fits your lifestyle best.

Key Findings

Which brand leads in AI visibility and mentions.

UNIQLO dominates AI visibility, while Muji surges with +24% growth.

79AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Nov 23, 2025

AI Recommendation

Brands most often recommended by AI models

UNIQLO

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Muji

Rank #1

25/25

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Muji

Rising Star

24%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

1
2
3
4
5
6
7
8
9
10

AI Visibility Share Over Time

Visibility share trends over time across compared brands

Loading chart...
muji
uniqlo
zara
h&m
fast retailing co., ltd.

Topics Compared

Key insights from AI Apps comparisons across major topics

"What are the challenges faced by Uniqlo?"

Uniqlo faces significant challenges in maintaining competitive visibility and market differentiation against rivals like Zara and H&M, though it holds a strong position across most models due to consistent recognition.

perplexity
perplexity

Perplexity shows Uniqlo sharing equal visibility (3.8%) with Zara, but trailing behind in uniqueness of positioning as H&M (2.5%) also competes closely, indicating a challenge in standing out in a crowded fast-fashion market.

grok
grok

Grok perceives Uniqlo with high visibility (3.8%), matching Zara, H&M, and several others, suggesting a challenge in differentiation as the brand struggles to carve a distinct identity amid a saturated competitive landscape.

deepseek
deepseek

Deepseek favors Uniqlo with a strong visibility share (5.1%), tying with Zara and H&M, but highlights a challenge from emerging competitors like Shein (3.8%), pointing to pressure from low-cost, digital-first brands.

chatgpt
chatgpt

ChatGPT ranks Uniqlo highly (3.8%) alongside Shein, but notes a challenge in weaker visibility compared to niche or premium competitors like Lululemon (2.5%), suggesting difficulty in appealing to diverse consumer segments.

gemini
gemini

Gemini views Uniqlo with solid visibility (3.8%), equal to Zara and H&M, but identifies a challenge in competing with lifestyle brands like Lululemon (2.5%), indicating a potential struggle to capture trend-driven or premium markets.

""In which country is Uniqlo the cheapest? ""

UNIQLO emerges as the more recognized and favored brand across models when assessing visibility share in contexts potentially tied to pricing and accessibility, though none directly address the cheapest country explicitly.

deepseek
deepseek

Deepseek shows a preference for UNIQLO with a higher visibility share of 5.1% compared to Muji’s 3.8%, suggesting a stronger brand presence that could correlate with competitive pricing in certain markets. The tone is neutral, focusing purely on visibility data without explicit sentiment.

gemini
gemini

Gemini favors UNIQLO with a visibility share of 3.8% over Muji’s 2.5%, indicating a stronger user recognition that might reflect better pricing accessibility in key regions. The sentiment tone is neutral, driven by data rather than opinion.

grok
grok

Grok equally recognizes UNIQLO and Fast Retailing Co., Ltd. (UNIQLO’s parent) at 3.8% visibility share alongside Muji at 3.8%, suggesting no clear preference but a strong association with UNIQLO’s ecosystem, potentially linked to pricing strategies in various countries. The tone remains neutral, presenting balanced visibility data.

perplexity
perplexity

Perplexity leans toward UNIQLO with a 3.8% visibility share compared to Muji’s 2.5%, implying a stronger brand recall that could tie to perceived affordability in select markets. The tone is neutral, reflecting a data-centric view without emotional bias.

chatgpt
chatgpt

ChatGPT assigns equal visibility share to UNIQLO and Muji at 3.8%, indicating no distinct preference and a balanced perception of brand presence, which might suggest comparable pricing perceptions across regions. The sentiment tone is neutral, lacking any critical or favorable bias.

"Are Muji clothes cheaper in Japan?"

Muji clothes are generally perceived as cheaper in Japan across the models, with a slight edge in visibility and positive sentiment over UNIQLO due to its local market prominence and pricing accessibility.

grok
grok

Grok favors Muji with a visibility share of 3.8% over UNIQLO at 1.3%, likely due to Muji’s stronger association with affordable pricing in its home market of Japan. Its tone is neutral-to-positive, focusing on Muji’s accessible pricing as a key factor.

gemini
gemini

Gemini also leans toward Muji with a 3.8% visibility share compared to UNIQLO’s 2.5%, reflecting a perception of Muji as more competitively priced in Japan. The sentiment is positive, emphasizing Muji’s local pricing advantage.

perplexity
perplexity

Perplexity shows no clear favoritism with both Muji and UNIQLO at 3.8% visibility share, suggesting balanced recognition of pricing in Japan for both brands. Its tone is neutral, indicating equal consideration of affordability without regional bias.

chatgpt
chatgpt

ChatGPT slightly favors Muji with a 3.8% visibility share against UNIQLO’s 2.5%, likely due to Muji’s perceived affordability in Japan as a native brand. The sentiment is positive, highlighting user experience tied to cost in the Japanese market.

deepseek
deepseek

Deepseek strongly favors Muji with a 5.1% visibility share over UNIQLO’s 3.8%, possibly attributing lower prices to Muji’s domestic market strength in Japan. Its tone is positive, focusing on adoption patterns and pricing accessibility for Muji.

"Is Muji quality better than Uniqlo?"

Neither Muji nor Uniqlo emerges as a clear leader in perceived quality across the models, as visibility shares are consistently equal, reflecting a balanced view with no distinct preference for either brand's quality.

gemini
gemini

Gemini shows no favoritism between Muji and Uniqlo, with both brands holding an identical visibility share of 3.8%. Its neutral sentiment suggests an equal perception of quality without specific reasons for preference.

deepseek
deepseek

Deepseek equally represents Muji and Uniqlo with a visibility share of 5.1% each, indicating no bias in perceived quality. The neutral tone reflects a balanced view, focusing on visibility rather than explicit quality metrics.

chatgpt
chatgpt

ChatGPT assigns both Muji and Uniqlo a visibility share of 2.5%, showing no preference in terms of quality perception. Its neutral sentiment implies an impartial stance without deeper reasoning on quality differences.

perplexity
perplexity

Perplexity equally distributes visibility at 3.8% for both Muji and Uniqlo, suggesting no distinction in quality perception. The neutral tone indicates a lack of specific arguments favoring one over the other.

grok
grok

Grok gives both Muji and Uniqlo a visibility share of 3.8%, demonstrating no clear favorite in quality assessment. Its neutral sentiment aligns with other models, offering no unique insights or biases toward either brand.

"Is Muji a competitor of Uniqlo?"

Muji and Uniqlo are perceived as direct competitors across most models due to their overlapping visibility shares and shared market positioning in minimalist, affordable lifestyle and fashion sectors.

perplexity
perplexity

Perplexity views Muji and Uniqlo as equally visible competitors with each holding a 3.8% visibility share, indicating a neutral sentiment and suggesting they target similar consumer bases in lifestyle retail.

chatgpt
chatgpt

ChatGPT recognizes both Muji and Uniqlo among a broader set of retail brands with equal visibility shares of 3.8%, reflecting a neutral tone and positioning them as competitors within a crowded market of fashion and lifestyle brands.

grok
grok

Grok assigns equal visibility of 3.8% to both Muji and Uniqlo alongside other retail giants like Zara and H&M, maintaining a neutral sentiment and implying they compete in the same accessible, minimalist retail space.

deepseek
deepseek

Deepseek gives both Muji and Uniqlo a higher visibility share of 5.1%, prioritizing them over other brands, with a positive tone suggesting they are key competitors in user perception for affordable, functional design.

gemini
gemini

Gemini equally highlights Muji and Uniqlo with a 3.8% visibility share, adopting a neutral tone and framing them as direct competitors in the minimalist lifestyle and fashion ecosystem.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What’s the main difference between Muji and Uniqlo?

Muji focuses on minimalist lifestyle goods and natural materials, while Uniqlo specializes in affordable, functional everyday clothing.

Which is more affordable?

Uniqlo is generally cheaper, especially for basics. Muji tends to cost more due to its design philosophy and materials.

Which has better clothing quality?

Both offer good quality, but Uniqlo emphasizes performance fabrics like AIRism and HeatTech, while Muji highlights organic and natural textiles.

Which brand has more variety?

Uniqlo has a wider range of apparel, while Muji offers lifestyle products like home goods, stationery, and skincare.

Which fits minimalist style better?

Muji leans heavily into minimalist aesthetics; Uniqlo offers simple basics but with broader styling options.

Similar Reports

Other reports you might be interested in based on your current view.

brand
© 2025 Mention Network. All Rights Reserved.