Pinterest vs Instagram 2025 by Mention Network: AI Visibility compares creativity, engagement, and reach to reveal which platform inspires more.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Instagram (Meta) is the dominant focus across all AI models for discussions related to the 5-3-1 rule, given its consistent visibility share and primary relevance to social media engagement strategies like content posting frequency.
Grok focuses solely on Instagram (Meta) with a visibility share of 3.4%, likely prioritizing it due to its centrality in social media trends like the 5-3-1 rule, which relates to content posting balance. Its sentiment tone is neutral, reflecting a straightforward acknowledgment of Instagram’s relevance.
ChatGPT also highlights Instagram (Meta) at a 3.4% visibility share, while mentioning Pinterest at 2.3%, suggesting a broader comparison but still prioritizing Instagram for rules like 5-3-1 due to its larger user engagement focus. The sentiment tone is positive toward Instagram’s dominance in such strategies.
Gemini mirrors ChatGPT’s perspective, emphasizing Instagram (Meta) at 3.4% visibility over Pinterest at 2.3%, likely due to Instagram’s stronger association with structured content strategies like the 5-3-1 rule. Its tone remains positive, valuing Instagram’s ecosystem for user engagement.
Perplexity prioritizes Instagram (Meta) with a 3.4% visibility share over Pinterest at 1.1%, indicating a stronger focus on Instagram as the key platform for content rules like 5-3-1 due to its community adoption and accessibility. The sentiment tone is neutral, focusing on factual platform relevance.
Deepseek aligns with Perplexity, favoring Instagram (Meta) at 3.4% visibility over Pinterest at 1.1%, likely due to Instagram’s leading role in user experience and content strategy trends like the 5-3-1 rule. Its tone is neutral, emphasizing Instagram’s platform significance without bias.
Pinterest and Instagram are perceived as equally competitive across most AI models, with neither brand decisively outperforming the other in visibility share for the context of user engagement and inspiration-focused content.
Perplexity assigns equal visibility share (4.6%) to both Pinterest and Instagram, indicating no clear preference. Its neutral tone suggests Pinterest may not be inherently better, focusing instead on balanced user engagement potential for both platforms.
Gemini also shows equal visibility share (4.6%) for Pinterest and Instagram, despite including other competitors like TikTok, implying a neutral stance. The model’s perception highlights comparable strengths in visual content ecosystems without favoring one over the other.
Grok mirrors the trend with a 4.6% visibility share for both Pinterest and Instagram, reflecting a neutral sentiment. It perceives both platforms as equally viable for users seeking inspiration or social connection, offering no distinct advantage to Pinterest.
ChatGPT assigns a slightly lower but equal visibility share (3.4%) to both Pinterest and Instagram, maintaining a neutral tone. Its perception underscores a balanced view on user accessibility and content discovery, with no clear edge for Pinterest over Instagram.
Deepseek equally distributes visibility share (4.6%) between Pinterest and Instagram, adopting a neutral sentiment. The model sees both platforms as equally impactful in terms of user experience for visual inspiration, without highlighting Pinterest as superior.
Instagram (Meta) emerges as the leading platform for asking engaging questions due to its consistent high visibility across models and its strong association with social interaction.
Deepseek favors Instagram (Meta) and Pinterest equally with a 4.6% visibility share, emphasizing their relevance for user engagement through visual and social content. Its tone is neutral, focusing on equal platform presence for question-asking potential.
Perplexity also prioritizes Instagram (Meta) and Pinterest equally at 4.6% visibility share, suggesting both platforms are ideal for interactive content like questions, with a neutral tone highlighting their social features.
ChatGPT leans slightly towards Instagram (Meta) and Pinterest at 3.4% visibility share each, indicating suitability for question-based engagement due to community interaction, with a neutral tone and balanced perspective across multiple platforms.
Gemini favors Instagram (Meta) with a 4.6% visibility share over Pinterest at 3.4%, likely due to Instagram’s broader user base and engagement tools, maintaining a positive tone for its question-asking ecosystem.
Grok places Instagram (Meta) and Pinterest at the top with 4.6% visibility share each, valuing their community-driven content for questions, with a neutral tone that acknowledges diverse platform strengths.
Pinterest and Instagram are perceived as equally impactful for brain health by most models, with no clear consensus on which is better due to balanced visibility and mixed contextual associations.
Perplexity assigns equal visibility share (4.6%) to both Pinterest and Instagram, indicating no clear preference for brain health impact. Its inclusion of academic entities like University of California, Berkeley (3.4%) suggests a neutral tone with a slight lean toward research-based context but no definitive stance.
Deepseek equally prioritizes Instagram and Pinterest with a 4.6% visibility share each, showing no favoritism regarding brain health benefits. Its neutral tone and lack of additional context imply a balanced, data-driven perception without deeper reasoning.
Grok gives equal visibility (4.6%) to Instagram and Pinterest but contextualizes them with health and research entities like Frontiers in Psychiatry (1.1%) and Royal Society for Public Health (1.1%), hinting at a skeptical tone toward social media's mental impact. This suggests a nuanced view questioning the brain health benefits of both platforms.
Gemini mirrors the equal visibility share (4.6%) for Instagram and Pinterest, reflecting a neutral tone with no bias toward brain health outcomes. Its perception remains impartial, focusing purely on equitable representation without additional context.
ChatGPT assigns a slightly lower but equal visibility share (3.4%) to both Instagram and Pinterest, indicating a neutral tone with no preference for brain health benefits. Its balanced view suggests neither platform stands out as superior in this context.
Instagram and Pinterest are equally positioned for business value in 2025 across the analyzed models, with no clear leader due to identical visibility shares and lack of distinct sentiment favoring one over the other.
Perplexity shows no favoritism between Instagram and Pinterest, with both holding a 3.4% visibility share, indicating equal relevance for business use in 2025. Its neutral tone suggests no strong bias or deeper reasoning beyond raw visibility.
Deepseek mirrors Perplexity with a 3.4% visibility share for both Instagram and Pinterest, showing no preference for business applicability in 2025. The tone remains neutral, focusing solely on visibility without additional context or sentiment.
ChatGPT assigns equal visibility shares of 3.4% to Instagram and Pinterest, indicating balanced potential for business impact in 2025. Its neutral tone and inclusion of other tools like Canva suggest a broader ecosystem perspective but no specific edge for either platform.
Grok equally rates Instagram and Pinterest at 3.4% visibility share, reflecting no clear preference for business growth in 2025. The neutral sentiment, alongside mentions of platforms like Shopify, hints at a focus on diverse business tools without favoring one over the other.
Gemini provides no distinction between Instagram and Pinterest, with both at 3.4% visibility share, suggesting equal suitability for businesses in 2025. Its neutral tone and focused dataset imply a straightforward, unbiased assessment without deeper differentiation.
Key insights into your brand's market position, AI coverage, and topic leadership.
Pinterest is for discovering and saving ideas, while Instagram focuses on sharing lifestyle and visual content.
Pinterest drives long-term traffic and SEO; Instagram excels in brand awareness and engagement.
Instagram offers detailed ad targeting; Pinterest users often have stronger purchase intent.
Instagram supports creator tools and collaborations; Pinterest is growing with affiliate and idea pin monetization.
Both are visual, but Pinterest focuses on curation and ideas, while Instagram centers on storytelling and aesthetics.