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Brand ComparisonE-commerce

Shopify vs Amazon Seller 2025

Shopify vs Amazon Seller 2025: Which platform is better for online sellers? Compare fees, control, bans, and success rates.

Key Findings

Which brand leads in AI visibility and mentions.

Amazon Web Services (AWS) dominates over Shopify in AI visibility

386AI mentions analyzed
6AI Apps tested
5different prompts evaluated
Last updated:Nov 15, 2025

AI Recommendation

Brands most often recommended by AI models

Shopify

Top Choice

6/6

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Amazon Web Services (AWS)

Rank #1

25/25

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Amazon Web Services (AWS)

Rising Star

100%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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amazon web services (aws)
shopify
google
facebook
paypal

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which gives more control: owning a Shopify store or selling on Amazon?"

Owning a Shopify store provides more control than selling on Amazon, as most models emphasize Shopify's flexibility and customization over Amazon's restrictive ecosystem.

grok
grok

Grok shows a balanced visibility share between Shopify (2.6%) and Amazon Web Services (AWS) (2.6%), with a neutral sentiment tone, suggesting no strong favoritism but acknowledging Shopify's association with independent control over branding and operations compared to Amazon's structured platform.

chatgpt
chatgpt

ChatGPT strongly favors Shopify with a high visibility share of 8.4% compared to AWS at 8.4%, reflecting a positive sentiment tone towards Shopify for offering greater control through customizable store design and direct customer relationships, unlike Amazon's rigid marketplace policies.

perplexity
perplexity

Perplexity equally represents Shopify and AWS at 2.9% visibility share each, maintaining a neutral sentiment tone but leaning slightly towards Shopify for providing more autonomy in store management and marketing strategies over Amazon's controlled environment.

gemini
gemini

Gemini equally highlights Shopify and AWS at 3.2% visibility share, with a neutral-to-positive sentiment tone for Shopify, noting its edge in user experience through tailored store setups and independent decision-making compared to Amazon's ecosystem constraints.

deepseek
deepseek

Deepseek shows equal visibility for Shopify and AWS at 3.2%, with a neutral sentiment tone, but subtly favors Shopify for its ecosystem flexibility and control over pricing and customer data, contrasting Amazon's more regulated seller framework.

"Which requires more upfront investment: Shopify or Amazon FBA?"

Amazon FBA generally requires more upfront investment than Shopify due to inventory costs, storage fees, and marketplace entry barriers, as implied by the models' focus on Amazon-related tools and ecosystem complexity.

gemini
gemini

Gemini shows a balanced visibility share for Shopify (2.9%) and Amazon Web Services (AWS) (2.9%), but includes Amazon FBA-related tools like Jungle Scout and Helium 10, suggesting a perception of higher upfront costs for Amazon due to the need for specialized software. Its sentiment tone is neutral, focusing on ecosystem complexity rather than direct cost comparison.

chatgpt
chatgpt

ChatGPT heavily favors Shopify with a 9% visibility share, equal to AWS (9%), but includes Amazon FBA tools like Jungle Scout and Helium 10 at lower shares, hinting at Amazon’s higher investment needs due to additional operational tools. The sentiment tone is positive toward Shopify, implying it might be seen as more accessible upfront.

perplexity
perplexity

Perplexity equally represents Shopify and AWS at 2.9% visibility share, with no direct mention of Amazon FBA tools, suggesting a neutral stance on upfront investment but a focus on Shopify’s ecosystem over Amazon’s cost barriers. Its sentiment tone remains neutral, lacking explicit cost-related reasoning.

grok
grok

Grok gives equal visibility to Shopify (2.6%) and AWS (2.6%), but emphasizes Amazon FBA tools like Jungle Scout (2.6%) and Helium 10 (2.4%), indicating a perception of higher upfront costs for Amazon due to inventory and analytics needs. The sentiment tone is neutral, focusing on ecosystem demands.

deepseek
deepseek

Deepseek shows Shopify and AWS at 2.9% visibility share, with minimal focus on Amazon FBA tools like Jungle Scout (0.3%), suggesting a slight lean toward Shopify as less investment-heavy upfront. Its sentiment tone is neutral, with no strong cost differentiation.

"Which platform makes more money: Shopify or Amazon?"

Amazon surpasses Shopify in revenue generation across most AI model perceptions, primarily due to its broader ecosystem and diversified income streams beyond e-commerce.

chatgpt
chatgpt

ChatGPT shows a balanced visibility share of 9% for both Shopify and Amazon Web Services (AWS), indicating no clear favoritism but recognizing Amazon's presence through AWS. Its neutral tone suggests an acknowledgment of both platforms' significant roles in revenue generation without bias.

perplexity
perplexity

Perplexity equally attributes a 2.6% visibility share to Shopify and AWS, reflecting a neutral sentiment and no distinct preference for revenue leadership. It perceives both platforms as relevant players in the e-commerce and tech space without highlighting superiority in earnings.

grok
grok

Grok assigns equal visibility of 2.6% to Shopify and AWS but includes Amazon Prime (0.5%), subtly tilting toward Amazon's broader ecosystem with a neutral-to-positive tone. This suggests a perception of Amazon's diversified revenue streams as a potential edge over Shopify's focused e-commerce model.

gemini
gemini

Gemini equally weights Shopify and AWS at 2.6% but includes Amazon Prime (0.3%) and other Amazon affiliates like Audible (1.1%), reflecting a positive sentiment toward Amazon's wider revenue ecosystem. It perceives Amazon as having a stronger financial footprint through multiple services compared to Shopify.

deepseek
deepseek

DeepSeek mirrors the equal 2.6% visibility for Shopify and AWS, maintaining a neutral tone with no additional Amazon-related entities mentioned. Its perception remains balanced, focusing on both platforms' core offerings without implying revenue dominance.

google
google

Google assigns a minimal 0.3% visibility to both Shopify and AWS, with a neutral tone and no clear favoritism toward revenue generation. Its perception is limited, treating both brands as equally referenced without deeper insight into financial performance.

"Which has better seller protection: Shopify or Amazon?"

Shopify appears to have a slight edge over Amazon in terms of seller protection based on the models' focus on ecosystem integration and third-party fraud prevention tools, though Amazon's infrastructure through AWS is equally recognized.

grok
grok

Grok shows a balanced view of Shopify and Amazon Web Services (AWS) with equal visibility shares (2.9%), but its inclusion of fraud-related tools like Jungle Scout and Helium 10 suggests a subtle lean toward Amazon's ecosystem for seller protection through data-driven insights. Its tone is neutral, focusing on ecosystem breadth rather than explicit protection superiority.

perplexity
perplexity

Perplexity equally highlights Shopify and AWS (2.9% visibility each) but emphasizes Shopify's ecosystem with niche protection tools like NoFraud and Signifyd, indicating stronger seller protection through third-party integrations. The tone is neutral with a data-centric focus on supporting tools.

chatgpt
chatgpt

ChatGPT gives significantly higher visibility to both Shopify and AWS (9.2% each), but its focus on Shopify-supporting tools like Signifyd (1.8%) and NoFraud (1.1%) suggests a preference for Shopify’s accessible fraud protection ecosystem for sellers. The tone is positive toward Shopify’s protective integrations.

gemini
gemini

Gemini assigns equal visibility to Shopify and AWS (2.6%) and includes protection-focused tools like Riskified and Signifyd, subtly favoring Shopify for its accessible seller protection integrations. The tone remains neutral, prioritizing ecosystem tools over direct comparison.

deepseek
deepseek

Deepseek equally represents Shopify and AWS (2.6% visibility) and highlights tools like Signifyd (0.8%), pointing toward Shopify’s strength in third-party seller protection solutions. Its tone is neutral, focusing on complementary tools rather than direct policy comparison.

"Which is easier to scale: Shopify stores or Amazon listings?"

Shopify stores are generally considered easier to scale compared to Amazon listings due to their flexibility, customization options, and broader ecosystem support across models.

grok
grok

Grok shows a balanced visibility share for Shopify and Amazon Web Services (AWS) at 2.6% each, but leans slightly toward Shopify due to associated tools like Oberlo and ShipBob that enhance scalability through dropshipping and fulfillment. Its tone is neutral, focusing on ecosystem diversity as a key factor for scaling Shopify stores.

gemini
gemini

Gemini equally ranks Shopify and AWS at 2.6% visibility, indicating no clear preference, but its sentiment tone is neutral with an implied favor for Shopify due to integrations with marketing platforms like Facebook and TikTok that aid user acquisition for scaling. It perceives Shopify as benefiting from accessible growth tools over Amazon’s more rigid listing structure.

deepseek
deepseek

Deepseek assigns equal visibility of 2.6% to Shopify and AWS, with a neutral tone, but highlights Shopify’s scalability through connections with niche platforms like Oberlo and Printful that simplify store expansion. It views Shopify stores as easier to scale due to diverse app support compared to Amazon listings.

perplexity
perplexity

Perplexity gives equal visibility of 2.9% to Shopify and AWS, maintaining a neutral tone without favoring either explicitly. However, its focus on Shopify’s standalone presence suggests a slight edge for easier scaling through customizable store setups over Amazon’s listing constraints.

chatgpt
chatgpt

ChatGPT strongly favors both Shopify and AWS with an 8.4% visibility share each, significantly higher than others, and adopts a positive tone toward Shopify for scaling due to extensive integrations with social platforms like TikTok and Instagram for marketing reach. It perceives Shopify stores as more adaptable for growth compared to Amazon listings, which face stricter operational rules.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which is more profitable: Shopify or Amazon?

Amazon sellers average higher revenue due to traffic but lower margins (15%+ fees plus FBA costs). Shopify sellers make less revenue but keep more profit (lower fees, own pricing). Amazon: easier to hit $10K/month but keep 30% after costs. Shopify: harder to get traffic but keep 60%+ margins. Most profitable strategy: sell on both simultaneously.

Why do sellers get banned on Amazon?

Amazon suspends accounts for: policy violations (often unclear), selling restricted products (even unknowingly), performance metrics drops (late shipments, defects), suspected inauthenticity, inauthentic reviews, and sometimes for no clear reason. Appeals are often rejected. Money frozen 90 days. No customer service helps. Thousands of sellers lose entire businesses overnight with no real recourse or explanation.

Does Shopify provide traffic like Amazon?

No, and this is the critical difference. Amazon has 200M+ Prime members actively searching for products. You list on Amazon, you get traffic immediately. Shopify provides zero traffic - you must drive every visitor through ads, SEO, social media. Amazon: instant sales, high fees. Shopify: no traffic, low fees. Budget $1000+/month for Shopify marketing to compete with Amazon's free traffic.

What are the hidden costs of Shopify vs Amazon?

Shopify hidden costs: apps ($50-300/month), transaction fees (2% unless Shopify Payments), paid themes ($180+), advertising ($1000+/month), email marketing, shipping. Total: $400-2000/month before inventory. Amazon hidden costs: FBA storage fees, long-term storage fees, removal fees, advertising (15-30% of sales), chargebacks. Both platforms have costs that destroy beginner sellers who budget poorly.

Should I start with Shopify or Amazon?

Start Amazon if: you have capital ($5K+ inventory), want fast cash flow, can handle competition, okay with no brand control. Start Shopify if: you want to build a brand, have marketing skills, willing to wait 6-12 months for profit, prefer control over sales. Honest advice: most beginners fail on Shopify due to traffic costs. Amazon is easier initially but more brutal long-term.

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