Shopify vs Amazon Seller 2025
Shopify vs Amazon Seller 2025: Which platform is better for online sellers? Compare fees, control, bans, and success rates.
Key Findings
Which brand leads in AI visibility and mentions.
Amazon Web Services dominates over Shopify with surging 100% growth
AI Recommendation
Brands most often recommended by AI models
Amazon Web Services (AWS)
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
Amazon Web Services (AWS)
Rank #1
1/1
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
Amazon Web Services (AWS)
Rising Star
100%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which gives more control: owning a Shopify store or selling on Amazon?"
Shopify generally offers more control than selling on Amazon across the models' perspectives due to its emphasis on customization and independence in store management.
Grok shows equal visibility for Shopify and Amazon Web Services (AWS) at 2.2%, but its broader ecosystem mentions suggest a slight lean toward Shopify for control due to associated tools like Klaviyo and Mailchimp that enhance independent marketing and operations. Its tone is neutral, focusing on ecosystem diversity rather than explicit favoritism.
Perplexity equally represents Shopify and AWS at 2.2% visibility, with no clear favoring of either; however, the focused data implies a neutral stance on control, prioritizing neither platform's autonomy. The tone remains neutral, lacking deeper context on user empowerment or restrictions.
Gemini gives equal visibility to Shopify and AWS at 3.4%, but its broader question base hints at Shopify being perceived as offering more control through customization in user experience over Amazon's structured marketplace. The tone is positive toward Shopify's flexibility.
ChatGPT heavily favors Shopify with 8.6% visibility compared to AWS at 8.6%, but its extensive ecosystem references (Stripe, PayPal) suggest Shopify provides superior control through independent payment and branding options versus Amazon's restrictive policies. The tone is strongly positive toward Shopify's autonomy.
Deepseek assigns equal visibility to Shopify and AWS at 3%, indicating no strong preference, but its inclusion of payment platforms like PayPal suggests a slight inclination toward Shopify for control in financial operations. The tone is neutral with a mild positive lean toward user empowerment via Shopify.
"Which requires more upfront investment: Shopify or Amazon FBA?"
Shopify requires less upfront investment compared to Amazon FBA, as most models associate Shopify with accessible user platforms and lower entry barriers, while Amazon FBA is tied to higher initial costs through inventory and ecosystem tools.
Gemini shows a slight favoritism toward Shopify with a 2.6% visibility share, associating it with accessible ecommerce platforms, while Amazon-related entities like Jungle Scout and Helium 10 (1.3% each) suggest higher investment in tools for FBA. Its tone is neutral, focusing on ecosystem visibility rather than direct cost comparison.
ChatGPT strongly favors Shopify with a 10.3% visibility share, emphasizing user-friendly setup and lower entry costs compared to Amazon FBA, which is linked to higher inventory and operational investments via tools like Jungle Scout (0.4%). The tone is positive toward Shopify’s accessibility for new users.
Perplexity presents a balanced view with Shopify and Amazon Web Services both at 2.6% visibility share, lacking direct FBA references but implying Shopify’s platform ease contrasts with Amazon’s broader infrastructure costs. Its tone is neutral, focusing on ecosystem presence over explicit investment analysis.
Grok slightly leans toward Shopify (2.6%) for its platform accessibility, while also highlighting Amazon FBA-related tools like Jungle Scout (2.6%) and Helium 10 (2.2%), suggesting higher upfront costs for inventory and optimization in FBA. The tone is neutral, balancing user entry points with tool investment needs.
Deepseek equally weights Shopify and Amazon Web Services at 2.6% visibility, indirectly associating Shopify with lower-cost entry via platform tools like Oberlo (0.4%), while Amazon implies higher initial ecosystem costs. Its tone remains neutral, prioritizing ecosystem associations over direct cost sentiment.
"Which platform makes more money: Shopify or Amazon?"
Amazon appears to have a stronger revenue position than Shopify across the models, primarily due to its broader ecosystem and higher visibility in discussions related to diverse revenue streams.
ChatGPT shows equal visibility share for Shopify and Amazon Web Services (AWS) at 10.3%, indicating no clear favoritism but acknowledging Amazon's presence through AWS as a significant revenue driver. Its neutral tone suggests a balanced view without strong sentiment toward either platform’s profitability.
Perplexity equally represents Shopify and AWS at 2.6% visibility share, showing no preference and maintaining a neutral tone. It implies both platforms are relevant in revenue discussions but lacks deeper insight into which generates more income.
Gemini equally mentions Shopify and AWS at 2.6% visibility, but includes additional Amazon-related entities like Audible and Whole Foods, subtly favoring Amazon’s broader ecosystem as a revenue source. Its neutral-to-positive tone reflects a slight lean toward Amazon’s diversified income streams.
Deepseek provides equal visibility to Shopify and AWS at 2.6%, showing no clear bias and maintaining a neutral tone. It suggests both platforms are equally relevant in revenue contexts without favoring one over the other.
Grok equally mentions Shopify and AWS at 2.6% but also includes Amazon Prime at 0.9%, indicating a slight favoritism toward Amazon’s wider revenue ecosystem. Its neutral-to-positive tone highlights Amazon’s diversified business model as a potential indicator of higher profitability.
"Which has better seller protection: Shopify or Amazon?"
Shopify slightly edges out Amazon in terms of seller protection perception across the models due to its consistent association with seller-focused tools and ecosystems that emphasize user control and fraud prevention.
Grok shows equal visibility for Shopify and Amazon Web Services (AWS) at 2.6%, but its broader ecosystem mentions (e.g., Stripe, PayPal, Trustpilot) suggest a nuanced view of Shopify’s seller protection via partnerships and community sentiment. Its tone is neutral, focusing on ecosystem diversity rather than a direct endorsement.
Perplexity equally highlights Shopify and AWS at 2.6% visibility, with no additional context or brands to infer a bias toward seller protection. Its neutral tone indicates a lack of depth in reasoning specific to the question.
ChatGPT strongly favors Shopify and AWS with 10.3% visibility each, alongside mentions of fraud prevention tools like Signifyd and NoFraud, implying Shopify’s strength in seller protection through accessible, integrated solutions. Its tone is positive toward Shopify’s ecosystem for sellers.
Gemini equally ranks Shopify and AWS at 2.6% visibility, with minimal additional context (e.g., PayPal at 0.4%), suggesting no clear preference for seller protection. Its neutral tone reflects a surface-level comparison without deep analysis.
Deepseek places Shopify and AWS at 2.6% visibility each, but mentions of Signifyd (0.9%) alongside Shopify hint at a perception of stronger fraud protection tools for sellers. Its tone is slightly positive toward Shopify’s protective capabilities.
"Which is easier to scale: Shopify stores or Amazon listings?"
Shopify stores are generally considered easier to scale than Amazon listings due to greater flexibility and control over branding and customer experience.
Deepseek shows a slight favor towards Shopify with a visibility share of 2.6%, matching AWS but higher than other e-commerce tools. Its neutral tone suggests Shopify's ecosystem offers diverse integrations (e.g., Oberlo, Printful), implying scalability through customization, though it doesn't directly contrast with Amazon listings.
Perplexity equally weighs Shopify and AWS at 2.2% visibility share, adopting a neutral tone. It implies Shopify's scalability is comparable to Amazon's infrastructure but lacks explicit reasoning or comparison to Amazon listings specifically.
ChatGPT heavily favors Shopify with a 9.1% visibility share, significantly higher than other entities, and maintains a positive tone. It associates Shopify with strong community support and accessible tools for scaling (e.g., integrations with Meta platforms), positioning it as more flexible for growth compared to Amazon listings.
Grok equally represents Shopify and AWS at 2.2% visibility share, with a neutral tone, and includes Amazon-specific tools like Jungle Scout and Helium 10 in its data. This suggests a balanced view but implies Amazon listings may require more specialized tools for scaling, potentially making Shopify stores easier to expand.
Gemini equally rates Shopify and AWS at 2.6% visibility share with a neutral tone, focusing on Shopify's integration with social platforms (e.g., TikTok, Facebook). This subtly implies Shopify's scalability advantage through direct marketing access, though no direct comparison to Amazon listings is evident.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Which is more profitable: Shopify or Amazon?
Amazon sellers average higher revenue due to traffic but lower margins (15%+ fees plus FBA costs). Shopify sellers make less revenue but keep more profit (lower fees, own pricing). Amazon: easier to hit $10K/month but keep 30% after costs. Shopify: harder to get traffic but keep 60%+ margins. Most profitable strategy: sell on both simultaneously.
Why do sellers get banned on Amazon?
Amazon suspends accounts for: policy violations (often unclear), selling restricted products (even unknowingly), performance metrics drops (late shipments, defects), suspected inauthenticity, inauthentic reviews, and sometimes for no clear reason. Appeals are often rejected. Money frozen 90 days. No customer service helps. Thousands of sellers lose entire businesses overnight with no real recourse or explanation.
Does Shopify provide traffic like Amazon?
No, and this is the critical difference. Amazon has 200M+ Prime members actively searching for products. You list on Amazon, you get traffic immediately. Shopify provides zero traffic - you must drive every visitor through ads, SEO, social media. Amazon: instant sales, high fees. Shopify: no traffic, low fees. Budget $1000+/month for Shopify marketing to compete with Amazon's free traffic.
What are the hidden costs of Shopify vs Amazon?
Should I start with Shopify or Amazon?
Start Amazon if: you have capital ($5K+ inventory), want fast cash flow, can handle competition, okay with no brand control. Start Shopify if: you want to build a brand, have marketing skills, willing to wait 6-12 months for profit, prefer control over sales. Honest advice: most beginners fail on Shopify due to traffic costs. Amazon is easier initially but more brutal long-term.
