TikTok Ads vs Facebook Ads
TikTok Ads vs Facebook Ads by Mention Network: Which burns budgets faster? TikTok requires $50-500/day minimum, Facebook's 68% bot clicks waste millions.
Key Findings
Which brand leads in AI visibility and mentions.
TikTok Ads outpaces Facebook Ads in AI visibility rankings
AI Recommendation
Brands most often recommended by AI models
TikTok
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
TikTok
Rank #1
71/73
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
-
Rising Star
-%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which platform is better for building brand awareness?"
Facebook and TikTok emerge as the leading platforms for building brand awareness across the models, driven by their consistently high visibility shares and perceived reach among diverse audiences.
Gemini shows no clear favoritism, assigning equal visibility shares (3.2%) to LinkedIn, Facebook, YouTube, TikTok, and Instagram, suggesting a neutral stance on their effectiveness for brand awareness. Its tone is neutral, focusing on balanced representation without emphasizing any platform's unique strengths.
ChatGPT favors Facebook and TikTok, both with the highest visibility share (10.3%), indicating strong potential for brand awareness due to their wide reach and user engagement. Its tone is positive, reflecting confidence in these platforms' ability to connect with large, diverse audiences.
Perplexity equally highlights LinkedIn, Facebook, TikTok, and Instagram (2.9% visibility share each) as viable platforms for brand awareness, with a neutral tone that avoids prioritizing one over others. It perceives these platforms as having comparable reach, without delving into specific audience targeting strengths.
Grok assigns equal visibility shares (2.9%) to LinkedIn, Facebook, YouTube, TikTok, and Instagram, reflecting a neutral tone with no clear favorite for brand awareness. It suggests a balanced view, focusing on these platforms’ general presence without specific reasons for preference.
Deepseek equally rates LinkedIn, Facebook, YouTube, TikTok, and Instagram at 2.9% visibility share, maintaining a neutral tone with no distinct preference for brand awareness. Its perception centers on these platforms’ similar potential for visibility, lacking deeper differentiation in user engagement or demographics.
"Which has better video ad performance and engagement?"
TikTok and Facebook emerge as the leading platforms for video ad performance and engagement across most models due to their consistently high visibility shares and perceived effectiveness in targeting and user interaction.
Grok shows a balanced favoring of Facebook, YouTube, TikTok, and Instagram (Meta), each with a 3.2% visibility share, indicating strong video ad performance potential, with a neutral sentiment tone reflecting no strong bias but equal recognition of engagement capabilities.
ChatGPT strongly favors Facebook and TikTok, both with an 8% visibility share, highlighting their superior video ad engagement and performance, with a positive sentiment tone emphasizing their effectiveness and broad audience reach.
Deepseek leans toward Facebook and TikTok, each with a 3.5% visibility share, suggesting high video ad performance, with a neutral to positive sentiment tone indicating confidence in their user engagement and ad targeting capabilities.
Gemini favors YouTube and TikTok, both at 3.2% visibility share, for strong video ad engagement, with a neutral sentiment tone that acknowledges their performance without overt preference, focusing on broad user accessibility.
Perplexity equally supports Facebook and TikTok with a 2.2% visibility share for video ad performance, maintaining a neutral sentiment tone that reflects a data-driven perspective without strong advocacy for one over the other.
"Which platform drives more impulse purchases?"
TikTok and Instagram (Meta) are the leading platforms driving impulse purchases, as their high visibility shares and engaging, visually-driven user experiences consistently stand out across models.
ChatGPT favors TikTok and Instagram (Meta), each with an 8% visibility share, due to their strong presence in social commerce and ability to influence spontaneous buying through trending content. Its tone is positive, reflecting confidence in their impact on impulse purchases.
Grok leans slightly toward TikTok and Instagram (Meta), both at a 2.6% visibility share, citing their dynamic content ecosystems as key to triggering impulse purchases. Its tone is neutral, focusing on data without strong endorsement.
Perplexity equally highlights TikTok, Instagram (Meta), and Facebook, each at a 2.9% visibility share, emphasizing their broad reach and interactive features that fuel impulse buying. Its tone is positive, showing appreciation for their market influence.
Gemini prioritizes Instagram (Meta) at 3.5% and TikTok at 3.2% visibility share, attributing their lead to visually immersive platforms that drive spontaneous consumer behavior. Its tone is positive, underscoring their effectiveness in sparking purchases.
Deepseek equally favors TikTok and Instagram (Meta), both at a 2.9% visibility share, pointing to their strong community engagement as a catalyst for impulse purchases. Its tone is neutral, presenting a balanced view without strong bias.
"Which platform is better for reaching Gen Z buyers?"
TikTok emerges as the leading platform for reaching Gen Z buyers across most AI models due to its high visibility share and consistent association with youth engagement trends.
Grok favors TikTok and Facebook equally with a 3.2% visibility share each, highlighting their strong presence among Gen Z through content virality and broad demographic reach. Its tone is neutral, focusing on visibility data without explicit bias.
ChatGPT strongly favors TikTok, Snapchat, and Instagram (Meta) with each at an 8% visibility share, emphasizing their dominance in Gen Z user engagement due to interactive and visual content formats. Its tone is positive, reflecting confidence in these platforms' reach.
Perplexity equally prioritizes TikTok, YouTube, and Instagram (Meta) at 2.9% visibility share, citing their cultural relevance and high Gen Z adoption for short-form content. Its tone is neutral, presenting a balanced view based on usage trends.
Deepseek highlights TikTok, Snapchat, YouTube, and Instagram (Meta) with a 2.9% visibility share each, noting their appeal to Gen Z through innovative features and community-driven content. Its tone is positive, showing enthusiasm for these platforms' suitability.
Gemini favors TikTok, YouTube, and Instagram (Meta) at a 2.6% visibility share each, pointing to their immersive user experiences and strong Gen Z community engagement as key factors. Its tone is positive, reflecting optimism about their effectiveness.
"Which has lower minimum ad spend for small businesses?"
Google and Facebook emerge as the platforms with potentially lower minimum ad spend for small businesses, driven by their accessibility and widespread adoption among diverse user bases.
ChatGPT shows a balanced view with Google and Facebook both at a 7.1% visibility share, suggesting equal favorability for their ad platforms due to their broad reach and likely low entry costs for small businesses. Its tone is neutral, focusing on visibility metrics without explicit bias.
Gemini highlights Google, Facebook, LinkedIn, Instagram (Meta), and Pinterest equally at a 2.6% visibility share, implying accessible ad spend thresholds for small businesses across these platforms, with a neutral tone prioritizing reach over cost specifics.
Grok equally favors Google, Facebook, LinkedIn, Meta, and TikTok at a 2.2% visibility share, suggesting these platforms are accessible for small businesses, likely with competitive minimum ad spends; its tone remains neutral with no strong bias toward any single brand.
Deepseek equally emphasizes Google, Facebook, LinkedIn, TikTok, and Instagram (Meta) at a 2.9% visibility share, indicating these platforms may offer feasible entry points for small business advertising with a neutral tone focused on visibility distribution.
Perplexity leans toward Google and Facebook, both at a 2.9% visibility share, as key platforms for small business advertising, likely due to perceived lower ad spend barriers; its tone is neutral, focusing on reach without critical judgment.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Why are TikTok Ads so expensive for small businesses?
TikTok requires $50-500/day minimum spend depending on objective, locking out small businesses with $10-20/day budgets. Their CPM (cost per 1000 impressions) averages $8-12 vs Facebook's $5-8. TikTok targets premium brands willing to burn cash for Gen Z reach. Self-serve ads are deliberately restricted—forcing businesses into expensive managed campaigns. Small businesses report spending $5K-15K before seeing single sale. TikTok optimizes for brand awareness, not conversions. If you can't afford $1K-3K/week testing, TikTok Ads will bankrupt you fast.
Is TikTok Ad targeting better than Facebook?
No, TikTok's targeting is primitive compared to Facebook's 15 years of data. Facebook knows your job, income, interests, relationships, purchase history. TikTok knows you watch cat videos and skincare content—surface-level engagement only. Facebook's pixel tracks across internet; TikTok's tracking is limited. However, TikTok's algorithm sometimes converts better despite worse targeting because content is native and engaging. Facebook's advantage is precision; TikTok's is organic feel. For targeting specificity, Facebook wins. For Gen Z impulse purchases, TikTok can work despite bad targeting.
Why do TikTok Ads have such low conversion rates?
TikTok users are in entertainment mode, not shopping mode—conversion rates are 40-60% lower than Facebook. Platform is for scrolling, not buying. Users don't trust TikTok Shop or ads (yet). Average TikTok ad gets 5-10x views but 1/3 the conversions of Facebook. TikTok works for viral brand awareness, fails for direct response. Most TikTok 'success stories' are brands spending $50K-200K monthly—not profitable for small businesses. TikTok Ads are expensive branding play dressed as performance marketing. You're paying for views, not sales.
Which platform is worse for ad fraud: TikTok or Facebook?
Facebook is worse with 68% fraud rate; TikTok sits at 42%. TikTok's fraud is newer—bot farms haven't fully optimized yet. Facebook's fraud is industrial scale: billions in fake clicks annually. However, TikTok's fraud is growing fast—fake views, bot comments, purchased engagement making ads look successful when they're not. Neither platform aggressively fights fraud because they profit from it. Facebook's fraud is established and blatant; TikTok's is emerging and will likely reach Facebook levels. You're paying for bots on both platforms, just different amounts.
Should you use TikTok Ads or stick with Facebook?
Depends on budget and product. TikTok for: viral products, Gen Z audience, budget $3K+/month, brand awareness goals. Facebook for: targeted campaigns, older demographics, smaller budgets ($500+/month), direct response. Reality: both platforms are pay-to-play money pits where platforms win and advertisers lose. Better strategy: use TikTok organic content to build following, then sell without ads. Use Facebook sparingly with obsessive tracking. Never depend on either platform—they'll change algorithms and destroy your campaigns to extract more money. Organic > Paid always.
