TikTok Ads vs Facebook Ads
TikTok Ads vs Facebook Ads by Mention Network: Which burns budgets faster? TikTok requires $50-500/day minimum, Facebook's 68% bot clicks waste millions.
Key Findings
Which brand leads in AI visibility and mentions.
TikTok Ads dominates over Facebook Ads in AI visibility
AI Recommendation
Brands most often recommended by AI models
TikTok
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
TikTok
Rank #1
71/73
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
-
Rising Star
-%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which platform is better for building brand awareness?"
Facebook and TikTok emerge as the leading platforms for building brand awareness based on the models' visibility data and implied reach, with ChatGPT particularly highlighting their high visibility shares.
Gemini shows no clear favorite for brand awareness, assigning an equal visibility share of 2.7% to LinkedIn, Facebook, YouTube, TikTok, and Instagram, suggesting a balanced perception of their potential reach. Its neutral sentiment indicates no strong bias toward any platform's effectiveness for visibility.
ChatGPT favors Facebook and TikTok for brand awareness, both with the highest visibility share of 9.6%, implying strong user reach and engagement potential. Its positive sentiment underscores these platforms as top choices for effective audience exposure.
Perplexity does not strongly favor any platform for brand awareness, giving equal visibility shares of 2.7% to LinkedIn, Facebook, TikTok, and Instagram, reflecting a neutral stance on their reach capabilities. Its tone remains impartial, focusing on broad platform visibility.
Grok perceives LinkedIn, Facebook, YouTube, TikTok, and Instagram equally for brand awareness, each with a 2.7% visibility share, indicating no distinct preference for reach or engagement. Its neutral sentiment suggests a balanced view of these platforms' effectiveness.
Deepseek assigns equal visibility shares of 2.7% to LinkedIn, Facebook, YouTube, TikTok, Instagram, and Pinterest, showing no clear leader for brand awareness and maintaining a neutral tone. Its perception highlights comparable potential across multiple platforms for visibility.
"Which platform is better for reaching Gen Z buyers?"
TikTok, Instagram, and Snapchat emerge as the leading platforms for reaching Gen Z buyers, driven by their high visibility and strong alignment with youth engagement trends across multiple models.
Grok shows a balanced view with TikTok, Snapchat, YouTube, and Facebook each at a 2.7% visibility share, indicating no single platform dominance but a preference for visual and social engagement platforms popular with Gen Z. Its sentiment tone is neutral, focusing on visibility without explicit bias.
Deepseek favors TikTok, Snapchat, YouTube, and Instagram, each with a 2.7% visibility share, highlighting their appeal for Gen Z through interactive and trendy content ecosystems. The tone is positive toward these platforms, emphasizing their relevance for younger demographics.
Gemini prioritizes TikTok, Snapchat, and Instagram at 2.7% visibility share each, underscoring their user-friendly interfaces and high Gen Z adoption rates for social and creative expression. Its tone is positive, reflecting confidence in these platforms’ youth-focused ecosystems.
ChatGPT strongly favors TikTok, Snapchat, and Instagram, each with a 9.6% visibility share, citing their deep integration into Gen Z culture via short-form content and community engagement. The tone is highly positive, backed by significantly higher visibility metrics compared to other models.
Perplexity leans toward TikTok, YouTube, and Instagram, each at 2.7% visibility share, noting their dominance in visual storytelling and trendsetting among Gen Z users. The tone is positive, focusing on cultural relevance for reaching younger audiences.
"Which platform drives more impulse purchases?"
TikTok and Instagram (Meta) are the leading platforms for driving impulse purchases due to their high visibility shares across multiple models and strong alignment with user engagement through visual and trend-driven content.
Grok favors Facebook, TikTok, Instagram (Meta), and Pinterest equally with a 2.7% visibility share each, suggesting a balanced view on platforms driving impulse purchases through social engagement. Its neutral tone reflects no strong bias, emphasizing visibility as a proxy for user interaction potential.
ChatGPT strongly favors TikTok and Instagram (Meta) with the highest visibility shares at 9.6% each, followed by Facebook at 8.9%, highlighting their dominance in driving impulse purchases via addictive, visually stimulating content. Its positive tone underscores a clear preference for platforms with high user engagement and trend influence.
Gemini leans toward Facebook and Instagram (Meta) with 2.7% visibility shares each, while TikTok lags slightly at 2.1%, indicating a preference for established platforms with broad user bases for impulse buying. Its neutral tone suggests an analytical focus on visibility without strong sentiment.
Deepseek equally favors TikTok, Instagram (Meta), and Amazon Web Services (AWS) at 2.7% visibility share, pointing to a mix of social and e-commerce platforms as drivers of impulse purchases through accessibility and seamless buying features. Its neutral tone indicates a balanced perspective without emotional bias.
Perplexity equally highlights Facebook, TikTok, and Instagram (Meta) at 2.7% visibility share, positioning them as key platforms for impulse purchases due to their community-driven content ecosystems. Its positive tone reflects confidence in social media's role in spontaneous buying behavior.
"Which has better video ad performance and engagement?"
TikTok and Facebook emerge as leaders in video ad performance and engagement across most AI models due to their consistently high visibility shares and implied effectiveness in capturing audience attention.
ChatGPT favors TikTok and Facebook equally for video ad performance, each with an 8.9% visibility share, suggesting strong engagement potential due to their prominence in user attention metrics. Its tone is neutral, reflecting a data-driven comparison without explicit sentiment bias.
Gemini shows no clear favorite, assigning an equal 2.7% visibility share to Facebook, YouTube, TikTok, and Instagram (Meta), indicating balanced perception of their ad engagement capabilities. Its tone remains neutral, focusing on parity across platforms.
Perplexity slightly favors Facebook and TikTok, both at 2.7% visibility share, over other platforms like Instagram (Meta) at 0.7%, hinting at stronger perceived video ad performance for the top two. Its tone is neutral, sticking closely to the data without emotional bias.
Grok perceives Facebook, YouTube, TikTok, Google, and Instagram (Meta) as equally strong with a 2.7% visibility share each, suggesting comparable effectiveness in video ad engagement. Its tone is neutral, emphasizing a broad, balanced view of platform performance.
DeepSeek equally favors LinkedIn, Facebook, YouTube, TikTok, and Instagram (Meta) at 2.7% visibility share, implying no distinct leader but recognizing their shared potential for video ad engagement. Its tone is neutral, presenting data without preferential sentiment.
"Which has lower minimum ad spend for small businesses?"
Google and Meta (including Facebook and Instagram) emerge as leaders for lower minimum ad spend for small businesses due to their flexible budgeting options and wide accessibility across models.
Grok shows a balanced view with equal visibility share (2.7%) for LinkedIn, Meta, Facebook, TikTok, and Google, suggesting no strong favoritism but implying Google and Meta platforms offer accessible ad spend options for small businesses. Its tone is neutral, focusing on visibility without explicit cost analysis.
Deepseek equally highlights LinkedIn, Meta, Facebook, TikTok, Google, and Instagram (2.7% visibility share), indicating a perception of comparable accessibility for small business ad spends across these platforms. The tone remains neutral, with no clear bias toward a single brand.
ChatGPT favors LinkedIn, Facebook, Google, and Instagram (7.5% visibility share each) over others, likely reflecting a perception of lower entry barriers and flexible ad spend options for small businesses on these platforms. Its positive tone suggests confidence in their accessibility and user-friendly ad systems.
Gemini distributes equal visibility (2.7%) to LinkedIn, Meta, Facebook, TikTok, Google, and Instagram, indicating no preference but recognizing their potential for affordable ad options for small businesses. The tone is neutral, focusing on broad ecosystem reach rather than specific costs.
Perplexity equally mentions Facebook, TikTok, and Google (2.7% visibility share), suggesting these platforms are perceived as accessible for small business advertising with potentially low minimum spends. The tone is neutral, lacking deeper cost-specific reasoning.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Why are TikTok Ads so expensive for small businesses?
TikTok requires $50-500/day minimum spend depending on objective, locking out small businesses with $10-20/day budgets. Their CPM (cost per 1000 impressions) averages $8-12 vs Facebook's $5-8. TikTok targets premium brands willing to burn cash for Gen Z reach. Self-serve ads are deliberately restricted—forcing businesses into expensive managed campaigns. Small businesses report spending $5K-15K before seeing single sale. TikTok optimizes for brand awareness, not conversions. If you can't afford $1K-3K/week testing, TikTok Ads will bankrupt you fast.
Is TikTok Ad targeting better than Facebook?
No, TikTok's targeting is primitive compared to Facebook's 15 years of data. Facebook knows your job, income, interests, relationships, purchase history. TikTok knows you watch cat videos and skincare content—surface-level engagement only. Facebook's pixel tracks across internet; TikTok's tracking is limited. However, TikTok's algorithm sometimes converts better despite worse targeting because content is native and engaging. Facebook's advantage is precision; TikTok's is organic feel. For targeting specificity, Facebook wins. For Gen Z impulse purchases, TikTok can work despite bad targeting.
Why do TikTok Ads have such low conversion rates?
TikTok users are in entertainment mode, not shopping mode—conversion rates are 40-60% lower than Facebook. Platform is for scrolling, not buying. Users don't trust TikTok Shop or ads (yet). Average TikTok ad gets 5-10x views but 1/3 the conversions of Facebook. TikTok works for viral brand awareness, fails for direct response. Most TikTok 'success stories' are brands spending $50K-200K monthly—not profitable for small businesses. TikTok Ads are expensive branding play dressed as performance marketing. You're paying for views, not sales.
Which platform is worse for ad fraud: TikTok or Facebook?
Facebook is worse with 68% fraud rate; TikTok sits at 42%. TikTok's fraud is newer—bot farms haven't fully optimized yet. Facebook's fraud is industrial scale: billions in fake clicks annually. However, TikTok's fraud is growing fast—fake views, bot comments, purchased engagement making ads look successful when they're not. Neither platform aggressively fights fraud because they profit from it. Facebook's fraud is established and blatant; TikTok's is emerging and will likely reach Facebook levels. You're paying for bots on both platforms, just different amounts.
Should you use TikTok Ads or stick with Facebook?
Depends on budget and product. TikTok for: viral products, Gen Z audience, budget $3K+/month, brand awareness goals. Facebook for: targeted campaigns, older demographics, smaller budgets ($500+/month), direct response. Reality: both platforms are pay-to-play money pits where platforms win and advertisers lose. Better strategy: use TikTok organic content to build following, then sell without ads. Use Facebook sparingly with obsessive tracking. Never depend on either platform—they'll change algorithms and destroy your campaigns to extract more money. Organic > Paid always.
