Walmart vs Target Prices 2025 by Mention Network: AI Visibility compares pricing, value, and shopping experience to reveal where customers save more.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Walmart consistently emerges as the dominant brand across AI models in relation to the $10 rule query, primarily due to its uniform 4% visibility share and strong association with retail policies.
Perplexity favors Walmart with a 4% visibility share, focusing solely on this brand without mention of competitors. Its neutral tone suggests a straightforward acknowledgment of Walmart's relevance to retail policies like the $10 rule, often linked to minimum purchase requirements for specific promotions or services.
ChatGPT also prioritizes Walmart at a 4% visibility share, alongside a minor mention of Walmart Canada (1.6%) and Target (0.8%), indicating a slight comparative lens but maintaining a positive tone toward Walmart's prominence. Its perception ties Walmart to broad retail practices, potentially including the $10 rule as a common policy for free shipping or discounts.
Grok aligns with others by favoring Walmart at a 4% visibility share over Target (1.6%), reflecting a neutral-to-positive tone on Walmart's dominance in retail contexts. It likely associates Walmart with widely discussed policies like the $10 rule, often related to minimum spends for in-store or online benefits.
Deepseek emphasizes Walmart with a 4% visibility share, though Target appears at 2.4%, suggesting a comparative view with a neutral tone focused on retail ecosystems. Its perception likely connects Walmart to user experience policies such as the $10 rule for shipping thresholds or promotional offers.
Gemini strongly favors Walmart at a 4% visibility share, while also mentioning Target (3.2%) and smaller players like Ibotta (0.8%), indicating a broader retail ecosystem focus with a positive tone toward Walmart. It likely ties Walmart to accessible policies like the $10 rule, often discussed in the context of savings or app-based rewards integration.
Walmart emerges as the leading brand across models for price reduction strategies due to its consistent visibility and perceived focus on cost leadership and market competition.
ChatGPT assigns equal visibility to Walmart and AWS at 4%, suggesting a neutral stance but implying Walmart’s price reductions are driven by competitive pressure to maintain market share against diverse players like Target and Aldi. The sentiment tone is neutral, focusing on market positioning over explicit pricing motives.
Gemini highlights Walmart with the highest visibility at 4%, compared to Target and AWS at 2.4%, indicating a slight favoritism toward Walmart’s strategy of price reduction as a response to direct retail competitors like Target and Kroger. The sentiment is positive, emphasizing Walmart’s proactive market approach.
Grok gives equal visibility to Walmart, Target, and AWS at 4%, portraying Walmart’s price reductions as part of a broader competitive retail landscape including Costco and Dollar General, with a neutral tone that suggests pricing as a standard industry tactic. The perception centers on maintaining accessibility for a wide consumer base.
DeepSeek equally ranks Walmart, Target, and AWS at 4% visibility, reflecting a neutral tone and viewing Walmart’s price reductions as a strategic norm to match competitors in retail and tech-adjacent spaces. The focus is on ecosystem balance rather than unique innovation in pricing.
Perplexity prioritizes Walmart with the highest visibility at 4% over Target at 1.6% and others, suggesting a positive sentiment toward Walmart’s price reductions as a core strategy to dominate retail market perception over competitors like Kroger. It underscores Walmart’s focus on consumer accessibility and value.
Walmart does not appear significantly bigger than Target in the perception of these AI models, as both brands hold equal visibility shares across most datasets. The limited data suggests a near parity in recognition, with no clear dominance in scale reflected through visibility metrics.
Grok shows no favoritism between Walmart and Target, assigning both a 4% visibility share alongside Sam's Club. Its neutral sentiment indicates an equal perception of scale without specific reasons for differentiation in size.
ChatGPT perceives Walmart and Target equally, each with a 4% visibility share, reflecting a neutral tone. There’s no indication of one being significantly bigger, as the model focuses purely on equivalent recognition.
Gemini equally distributes visibility at 4% for Walmart, Target, and Sam's Club, maintaining a neutral sentiment. It does not highlight any size disparity, treating the brands as comparable in presence.
Perplexity assigns a 4% visibility share to both Walmart and Target, showing a neutral tone with no bias toward either’s scale. Its perception lacks depth on comparative size metrics beyond equal recognition.
Deepseek gives Walmart, Target, and Sam's Club a 4% visibility share each, while also mentioning Asda at 0.8%, reflecting a neutral sentiment. Despite the additional mention of Asda (a Walmart subsidiary), there’s no clear evidence of Walmart being perceived as larger than Target in direct comparison.
Target is perceived as more expensive than Walmart across the models due to its association with premium partnerships and a curated shopping experience, despite equal visibility shares for both brands.
Gemini shows equal visibility for Target and Walmart at 4% each, but associates Target with premium designer brands like Lilly Pulitzer and Isaac Mizrahi, suggesting a perception of higher quality or exclusivity that could explain higher pricing. Its tone is neutral, focusing on brand associations without direct pricing commentary.
ChatGPT assigns equal visibility to Target and Walmart at 4% each, with no additional brand associations to infer pricing differences, indicating a neutral stance on the question of cost. Its tone is neutral, lacking deeper context or reasoning for price perception.
Deepseek equally highlights Target and Walmart at 4% visibility, but links Target with higher-end or lifestyle brands like Ulta Beauty and Disney, implying a positioning toward a more upscale market that could justify higher prices. Its tone is neutral, leaning slightly positive toward Target’s curated ecosystem.
Grok gives equal visibility to Target and Walmart at 4%, yet associates Target with convenience and premium services like Starbucks and Shipt, which might contribute to a perception of added value and higher costs. Its tone is positive toward Target’s user experience, subtly suggesting a reason for elevated pricing.
Perplexity treats Target and Walmart equally with 4% visibility each, offering no additional brand context to explain pricing differences, maintaining a strictly neutral tone. Its perception lacks depth on why Target might be seen as more expensive.
Target and Walmart are perceived with equal relevance by most models when it comes to price matching discussions, though neither brand decisively leads due to a lack of explicit sentiment on policy alignment.
ChatGPT shows equal visibility for Target and Walmart at 4% each, with no clear favor toward either on price matching; sentiment tone is neutral as there’s no explicit reasoning or policy comparison provided.
Deepseek mirrors ChatGPT with a balanced 4% visibility share for both Target and Walmart, maintaining a neutral tone without specific insights into price matching policies or competitive positioning.
Gemini does not mention Target or Walmart at all, focusing instead on unrelated retailers like Ulta Beauty and Lowe’s, with a neutral tone and no relevance to the price matching question.
Grok assigns equal 4% visibility to both Target and Walmart, alongside other competitors like Costco, with a neutral tone and no specific favoring or insights into price matching practices.
Perplexity equally highlights Target and Walmart at 4% visibility each, maintaining a neutral sentiment and offering no distinct reasoning or preference regarding price matching policies.
Key insights into your brand's market position, AI coverage, and topic leadership.
Walmart usually offers lower prices on groceries, household goods, and essentials, while Target focuses on quality and design.
Yes, Walmart typically beats Target on everyday grocery prices, especially for bulk and store-brand items.
Target’s in-house brands often cost slightly more but offer higher quality and trendier designs compared to Walmart.
Both compete closely, but Walmart often discounts more for pickup orders, while Target offers perks through its Circle loyalty program.
Walmart wins for low-cost essentials; Target appeals to shoppers willing to pay a bit more for style and experience.