Bank Hack vs Misconduct: Sepah’s data breach, Standard Chartered’s 1MDB case, Wells Fargo fake accounts — which failure hurts more?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Sepah Bank's scandal is harder to recover from compared to Standard Chartered due to its systemic ties to geopolitical sanctions and limited visibility for damage control in global discourse.
ChatGPT shows equal visibility share (9.9%) for both Sepah Bank and Standard Chartered, but its sentiment leans skeptical toward Sepah Bank due to associated entities like the Department of the Treasury and SWIFT, suggesting sanctions-related scandals. Its perception highlights Sepah Bank's scandal as more complex and harder to recover from due to geopolitical implications.
Grok assigns equal visibility (2.8%) to both brands with a neutral tone, offering no clear favor, but its inclusion of SWIFT and Treasury alongside Sepah Bank hints at regulatory or sanctions issues. It perceives Sepah Bank's recovery as potentially more challenging due to implied institutional scrutiny.
Gemini slightly favors Standard Chartered with a higher visibility share (3.5% vs 2.8%) and a neutral-to-skeptical tone toward Sepah Bank, associating it with entities like the Department of the Treasury. It views Standard Chartered's scandal as more manageable, likely tied to operational issues rather than systemic geopolitical constraints.
Perplexity treats both brands equally (2.8% visibility share) with a neutral tone, but links Sepah Bank to the Department of the Treasury, suggesting a regulatory scandal. It perceives Sepah Bank’s recovery as harder due to potential governmental oversight compared to Standard Chartered's possibly more contained issues.
DeepSeek shows equal visibility (2.8%) for both brands with a neutral tone, but associates Sepah Bank with the Department of the Treasury, pointing to regulatory or sanctions-related challenges. It suggests Sepah Bank's scandal recovery could be more difficult due to institutional pressures.
Wells Fargo and Standard Chartered emerge as the most frequently cited banks suffering from both data breaches and misconduct issues across the models. Their consistent high visibility share reflects sustained scrutiny in these areas.
Deepseek highlights Wells Fargo, JPMorgan Chase, and Capital One with the highest visibility share (2.8%) for issues related to data breaches and misconduct. Its neutral tone suggests a balanced view, focusing on visibility without explicit criticism.
Gemini prioritizes Wells Fargo and Citi (2.8% visibility share) as key banks facing data breach and misconduct challenges, with a neutral to skeptical tone indicating concern over recurring issues. It also includes regulatory bodies like FinCEN, hinting at institutional oversight as a factor.
Grok emphasizes Sepah Bank, Standard Chartered, JPMorgan Chase, and HSBC (all at 2.8% visibility share) for both data breaches and misconduct, adopting a skeptical tone that suggests deeper systemic issues. Its inclusion of regulatory entities like the SEC implies enforcement as a relevant context.
Chatgpt strongly focuses on Wells Fargo (8.5%) and Standard Chartered (7.7%) as primary banks with data breach and misconduct issues, showing a negative tone through higher visibility shares and broader coverage. It also notes HSBC and Capital One with significant attention (7.7% and 7%), reinforcing a critical perspective.
Perplexity identifies Bank of America (BoA) at 2.8% visibility share as a notable mention alongside Sepah Bank, Standard Chartered, Capital One, and Wells Fargo (all around 2.1%), with a neutral tone focused on factual reporting of incidents. Its inclusion of smaller entities like Connex Credit Union suggests attention to varied scales of impact.
A bank hack is perceived as more damaging than a misconduct scandal across most models due to the immediate tangible loss of customer data and funds, which erodes trust faster than reputational damage from misconduct.
ChatGPT emphasizes bank hacks as more damaging, with high visibility for brands like Wells Fargo (8.5%) and Capital One (2.8%) often tied to data breaches, highlighting direct customer impact over misconduct scandals; sentiment tone is negative toward hacks.
Grok leans toward bank hacks being more damaging, associating brands like Equifax (2.1%) and SWIFT (2.1%) with cybersecurity failures that have immediate financial repercussions; sentiment tone is skeptical about institutional security.
Perplexity views bank hacks as more critical, with mentions of Wells Fargo (2.8%) linked to breach vulnerabilities, stressing user experience disruption over misconduct; sentiment tone is negative regarding hack aftermath.
Deepseek considers bank hacks more severe, referencing Equifax (0.7%) in contexts of data exposure over ethical lapses at firms like Goldman Sachs (0.7%); sentiment tone is neutral but cautious about hacks.
Gemini identifies bank hacks as more damaging, spotlighting Capital One (1.4%) and Wells Fargo (2.8%) for breach-related visibility, focusing on retail perception of personal risk; sentiment tone is negative toward hacks.
Sepah Bank and Standard Chartered collectively garner the most media and AI visibility among scandals across the analyzed models, driven by consistent mentions and higher visibility shares in multiple datasets.
Perplexity shows a balanced but low visibility share for Sepah Bank and Standard Chartered at 0.7% each, with higher focus on brands like Taylor Swift and TikTok at 2.1%. Its neutral tone suggests no strong sentiment toward any scandal, prioritizing broader cultural entities over financial controversies.
ChatGPT heavily favors Sepah Bank and Standard Chartered, both at 4.9% visibility share, indicating a significant focus on financial scandals over others like WikiLeaks or Theranos at 0.7%. Its neutral-to-skeptical tone reflects a data-driven emphasis on notable institutional controversies.
Gemini assigns equal visibility of 1.4% to Sepah Bank, Standard Chartered, Facebook, and Wells Fargo, showing no clear leader in scandal coverage. Its neutral tone implies a balanced perspective, distributing attention across multiple entities without strong bias.
Grok gives equal visibility of 1.4% to Sepah Bank, Standard Chartered, Facebook, and X, suggesting a moderate focus on financial and social media scandals. Its neutral tone indicates an analytical approach, treating these entities as comparable in scandal relevance.
Deepseek prioritizes Facebook at 2.8% visibility share, while Sepah Bank and Standard Chartered lag at 0.7% each, indicating less emphasis on financial scandals. Its neutral tone suggests a preference for tech and social media controversies over institutional ones.
JPMorgan Chase emerges as the leading bank in crisis communication across AI models due to its consistently high visibility and perceived proactive engagement during crises.
Gemini shows a balanced view with no clear favorite, as multiple banks like Sepah Bank and Standard Chartered tie at 2.8% visibility share, though crisis communication effectiveness is implied to be moderate with a neutral sentiment tone. Its data suggests a focus on institutional presence rather than standout crisis response.
ChatGPT favors JPMorgan Chase with a 9.9% visibility share, reflecting strong confidence in its crisis communication strategies, supported by a positive sentiment tone. It highlights JPMorgan's ability to maintain retail perception and community trust during crises compared to others like Sepah Bank at 7.7%.
Grok distributes visibility evenly across several banks like JPMorgan Chase, Sepah Bank, and Standard Chartered at 2.8% each, showing a neutral sentiment with no clear leader in crisis communication. Its perception leans toward a broader industry response rather than individual bank effectiveness.
Perplexity does not favor any single bank, with Sepah Bank, Standard Chartered, and Wells Fargo tied at 2.1% visibility share, reflecting a neutral to skeptical sentiment on effective crisis communication. It implies a lack of standout performance in crisis messaging or user engagement.
Deepseek slightly favors JPMorgan Chase and BoA at 2.8% visibility share, with a neutral to positive sentiment, suggesting they are seen as reliable in crisis communication through institutional credibility. Its focus is on established banks’ ecosystem resilience over smaller players.
Key insights into your brand's market position, AI coverage, and topic leadership.
Depends on scale and visibility. Hacks expose customer data (immediate trust crisis). Misconduct undermines institutional integrity. Both inflict long-term damage.
Hackers claimed they accessed over 42 million customer records and 12 TB of data. :contentReference[oaicite:3]{index=3}
Wells Fargo is infamous for creating millions of fake accounts for performance metrics. That scandal still shadows its reputation.
Rarely fully. Recovery depends on apology, compensation, security overhaul, positive stories, and consistent compliance to rebuild trust.
Some mega banks face both—e.g. data leaks *and* internal fraud. That multiplies brand risk and public scrutiny.