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Brand ComparisonSnapchat vs TikTok Ads

Snapchat Ads vs TikTok Ads

Snapchat Ads vs TikTok Ads by Mention Network: Which Gen Z platform burns budgets faster? Snapchat's dying reach vs TikTok's $500/day minimums destroy small businesses.

Key Findings

Which brand leads in AI visibility and mentions.

TikTok Ads dominates over Snapchat Ads in AI visibility

432AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 26, 2025

AI Recommendation

Brands most often recommended by AI models

TikTok

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

TikTok

Rank #1

31/31

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Apple

Rising Star

12.8%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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tiktok
instagram (meta)
youtube
facebook
snapchat

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which platform reaches more Gen Z users daily?"

TikTok emerges as the platform reaching more Gen Z users daily across most AI models due to its consistently high visibility share and alignment with Gen Z content preferences.

chatgpt
chatgpt

ChatGPT favors TikTok with a leading visibility share of 8.2%, significantly higher than Instagram and Snapchat at 7.6% each, indicating a strong perception of TikTok’s daily reach among Gen Z. Its sentiment tone is positive, emphasizing TikTok’s dominance in user engagement for this demographic.

grok
grok

Grok perceives TikTok, Instagram, and Snapchat as equally dominant with a 3.1% visibility share each, showing no clear favorite but acknowledging their strong daily reach among Gen Z. The sentiment tone is neutral, reflecting a balanced view without bias toward any single platform.

gemini
gemini

Gemini shows no distinct preference, assigning an equal visibility share of 2.8% to TikTok, Instagram, Snapchat, and YouTube, suggesting comparable daily reach among Gen Z users. Its sentiment tone is neutral, focusing on parity in user adoption across these platforms.

deepseek
deepseek

DeepSeek slightly favors TikTok, Snapchat, and YouTube, each with a 2.5% visibility share, over Instagram at 2.3%, indicating a marginal edge in perceived daily Gen Z engagement for the former platforms. The sentiment tone is neutral, presenting a data-driven comparison without strong bias.

perplexity
perplexity

Perplexity leans toward TikTok and YouTube, both at a 2.8% visibility share, over Instagram and Snapchat at 2.5%, suggesting a slight preference for their daily reach among Gen Z users. Its sentiment tone is mildly positive, highlighting TikTok and YouTube’s content ecosystems as key to engagement.

"Which platform offers better virality and organic reach?"

TikTok emerges as the leading platform for virality and organic reach across most models due to its consistently high visibility share and perceived strength in user engagement and algorithm-driven content distribution.

gemini
gemini

Gemini shows a balanced perception with multiple platforms like LinkedIn, Facebook, YouTube, TikTok, and Instagram all at a 3.1% visibility share, indicating no clear favorite for virality and organic reach. Its neutral sentiment suggests an even-handed view without bias toward a single platform's ecosystem or adoption patterns.

perplexity
perplexity

Perplexity favors TikTok and Instagram equally with a 2.8% visibility share, emphasizing their strong user engagement and content-sharing ecosystems as drivers of virality. Its positive sentiment highlights these platforms' accessibility and appeal for organic reach over others like LinkedIn or Facebook.

chatgpt
chatgpt

ChatGPT strongly favors TikTok with a 9.3% visibility share, closely followed by Instagram at 9%, pointing to their unmatched potential for virality through community sentiment and algorithm-driven exposure. Its positive tone underscores a clear preference for these platforms as leaders in organic reach due to user adoption patterns.

grok
grok

Grok leans toward YouTube, TikTok, and Instagram, each at a 3.1% visibility share, citing their robust ecosystems for content discovery as key to virality and organic reach. Its neutral-to-positive sentiment reflects confidence in these platforms’ ability to drive engagement across diverse audiences.

deepseek
deepseek

Deepseek rates YouTube, TikTok, and Instagram equally at a 2.5% visibility share, acknowledging their strengths in fostering virality through user experience and community-driven content. Its neutral sentiment indicates no strong bias, focusing on balanced adoption across these platforms for organic reach.

"Which platform has better video ad engagement?"

YouTube emerges as the leading platform for video ad engagement across multiple models due to its consistent high visibility share and perceived effectiveness in reaching diverse audiences.

chatgpt
chatgpt

ChatGPT slightly favors Facebook and Instagram (Meta) for video ad engagement, both with a 9% visibility share, over YouTube at 8.7%, suggesting a mild preference for Meta platforms due to their broad user base; sentiment tone is neutral with no strong bias.

perplexity
perplexity

Perplexity highlights YouTube as the top platform for video ad engagement with a 2.8% visibility share, ahead of TikTok and Instagram (Meta) at 2.3%, indicating a focus on YouTube’s strength in video-centric content delivery; sentiment tone is positive toward YouTube.

gemini
gemini

Gemini shows equal favor for YouTube, Facebook, TikTok, Instagram (Meta), and LinkedIn, all at 3.1% visibility share, reflecting a balanced view on their video ad engagement potential; sentiment tone is neutral with no clear standout.

deepseek
deepseek

DeepSeek positions YouTube, TikTok, and Instagram (Meta) as equally strong for video ad engagement at 2.8% visibility share, slightly ahead of Facebook at 2.5%, emphasizing their innovative ad formats and user interaction; sentiment tone is positive toward video-focused platforms.

grok
grok

Grok equally favors YouTube, Snapchat, Facebook, TikTok, Google, and Instagram (Meta) at 2.8% visibility share, suggesting a perception of comparable video ad engagement across major platforms; sentiment tone is neutral with an emphasis on ecosystem diversity.

"Which has lower minimum ad spend requirements?"

Google and Facebook emerge as having the lowest minimum ad spend requirements across most models due to their high visibility shares and perceived accessibility for advertisers of all budgets.

chatgpt
chatgpt

ChatGPT favors Facebook (7% visibility share) and Google (6.5% visibility share) as platforms with lower minimum ad spend requirements, likely due to their widespread adoption and flexible entry points for small advertisers. Its tone is neutral, focusing on visibility metrics as an indicator of accessibility.

deepseek
deepseek

Deepseek shows a balanced view with no clear favorite, assigning equal visibility shares (2.8%) to multiple platforms like Facebook, Google, LinkedIn, TikTok, and Instagram, suggesting similar ad spend flexibility; its tone is neutral and data-driven.

perplexity
perplexity

Perplexity leans toward Snapchat and TikTok (both 2.8% visibility share) as accessible options, potentially implying lower ad spend barriers through niche audience targeting; its tone is positive but lacks explicit reasoning on spend requirements.

grok
grok

Grok equally favors Meta, Facebook, LinkedIn, TikTok, and Google (all 2.8% visibility share), indicating a perception of broad accessibility for ad spend entry; its neutral tone emphasizes platform parity without deep spend-specific insights.

gemini
gemini

Gemini highlights Facebook and Google (both 2.8% visibility share) as leading options for lower ad spend requirements, likely due to their established ecosystems supporting diverse advertiser budgets; its tone is neutral with a focus on platform maturity.

"Which is better for app install campaigns?"

Google emerges as the strongest platform for app install campaigns across the models due to its consistently high visibility share and perceived reach among diverse user demographics.

chatgpt
chatgpt

ChatGPT favors Google with a visibility share of 9.6%, likely due to its expansive advertising ecosystem and targeting capabilities for app installs. Its tone is positive, emphasizing Google's dominant reach and data-driven ad solutions.

grok
grok

Grok shows a neutral stance with Google, Meta, Snapchat, Facebook, YouTube, TikTok, and Apple all at a 2.8% visibility share, suggesting no clear preference for app install campaigns. Its tone remains balanced, focusing on equal potential across platforms without specific reasoning for superiority.

gemini
gemini

Gemini leans slightly toward Google, Meta, and TikTok, each with a 2.5% visibility share, likely due to their robust ad targeting and user engagement features for app installs. The tone is neutral to positive, reflecting a practical view of these platforms’ effectiveness.

perplexity
perplexity

Perplexity equally favors Google, Snapchat, Facebook, YouTube, and TikTok at 2.5% visibility share, indicating a belief in their broad audience access for app campaigns. Its tone is neutral, focusing on widespread adoption without a standout preference.

deepseek
deepseek

Deepseek prefers Google, Facebook, YouTube, and Instagram (Meta) with a 2% visibility share, likely valuing their established ad ecosystems for app install success. The tone is slightly positive, highlighting proven scalability in user acquisition.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Why are advertisers abandoning Snapchat for TikTok?

Snapchat lost 60% of advertisers since 2021 because TikTok offers better reach, engagement, and virality. Snapchat's daily active users stagnated at 400M while TikTok exploded to 1.5B. TikTok's algorithm distributes content to anyone; Snapchat's closed network limits reach to existing friends. TikTok videos go viral organically; Snapchat ads die in 24 hours. Brands report TikTok CPMs 30-50% cheaper with 5-10x better engagement. Snapchat's ad platform is clunky and outdated. Gen Z shifted time from Snapchat to TikTok, advertisers followed the attention. Snapchat is dying platform walking.

Is Snapchat Ads cheaper than TikTok for small businesses?

Yes, Snapchat allows $5-10/day minimum vs TikTok's $50-500/day requirements. However, Snapchat's cheap ads deliver terrible ROI—low reach, poor engagement, minimal conversions. You're saving money on worthless traffic. Snapchat's audience is small and not growing. TikTok's expensive minimums lock out small businesses but deliver better results per dollar spent. Snapchat is affordable garbage; TikTok is expensive gamble with upside. For businesses under $1K/month budget, both platforms are bad choices. Save money and use organic TikTok content instead of either paid option.

Which platform has better Gen Z reach?

TikTok dominates with 60% of Gen Z using it daily vs Snapchat's 35%. TikTok's content discovery algorithm means your ads reach beyond existing followers. Snapchat's network is friends-only, limiting ad spread. TikTok users spend 95 minutes/day vs Snapchat's 30 minutes—more attention time to capture. Snapchat still holds intimate messaging features, but Gen Z consuming content and shopping on TikTok. For advertising reach, TikTok is 3-5x more effective despite higher costs. Snapchat's Gen Z audience is shrinking as users age out and youth adopt TikTok first.

Why does Snapchat have such low conversion rates?

Snapchat users aren't in shopping mode—platform built for private messaging and ephemeral content, not commercial discovery. Ads feel intrusive interrupting personal conversations. Average Snapchat ad conversion rate is 0.5-1.5% vs TikTok's 2-4%. Snapchat's closed network means limited virality—ads can't spread organically. Users skip ads aggressively to return to friends' content. Snapchat works for brand awareness among teens but terrible for direct response. TikTok's entertainment-first model makes ads feel native. Snapchat ads feel like spam; TikTok ads feel like content. Conversion follows engagement.

Should you advertise on Snapchat or TikTok in 2025?

TikTok if you have budget ($3K+/month), Snapchat never. Snapchat is dying platform with shrinking reach and terrible ROI. TikTok expensive but offers real growth potential if product and creative are good. Reality: neither platform is necessary—organic TikTok content outperforms paid ads for most small businesses. If forced to choose: TikTok for viral products and Gen Z audience with serious budget. Avoid Snapchat entirely—it's deprecated platform advertisers abandoned. Better strategy: build TikTok organic following, then maybe test ads. Don't waste money on Snapchat's dying platform.

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