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Brand Comparisonhsbc mexico

HSBC and Citi comparison in public trust ratings

HSBC vs Citi Trust Ratings by Mention Network: AI visibility shows which global bank earns more public trust through transparency, service quality, and customer satisfaction.

Key Findings

Which brand leads in AI visibility and mentions.

HSBC dominates Citi in public trust ratings

349AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 22, 2025

AI Recommendation

Brands most often recommended by AI models

HSBC

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

HSBC

Rank #1

1/1

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Citi

Rising Star

50%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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hsbc
citi
citibank
s&p global

Topics Compared

Key insights from AI Apps comparisons across major topics

"What makes Citibank different from other banks?"

Citibank emerges as the leading bank in visibility and implied differentiation across AI models, primarily due to its consistent high visibility share and association with global reach and diverse offerings.

chatgpt
chatgpt

ChatGPT strongly favors Citibank and Citi, with a combined visibility share of 16.9%, significantly higher than competitors like JPMorgan (0.3%) and HSBC (2.8%), suggesting a perception of market dominance; sentiment tone is positive. This model likely differentiates Citibank through its global presence and frequent association with diverse financial services.

deepseek
deepseek

DeepSeek shows a moderate preference for Citibank and Citi, with a combined visibility share of 5.6%, outpacing HSBC (1%) and JPMorgan Chase (0.3%), with a neutral sentiment tone. The model perceives Citibank as a notable player, potentially due to strong retail banking visibility and accessibility.

gemini
gemini

Gemini equally mentions Citibank and Citi at a combined visibility share of 4.2%, slightly above competitors like JPMorgan Chase (1.7%) and Chase (1.7%), reflecting a neutral-to-positive sentiment tone. Citibank is likely differentiated by its balanced presence across institutional and retail banking contexts in this model’s view.

perplexity
perplexity

Perplexity assigns equal visibility to Citibank and Citi at a combined 4.8%, ahead of HSBC, JPMorgan Chase, and BoA (each at 1.4%), with a neutral sentiment tone. The model seems to highlight Citibank’s differentiation through competitive positioning in innovation and ecosystem integration.

grok
grok

Grok favors Citibank and Citi with a combined visibility share of 4.8%, matching HSBC (2.4%) but exceeding JPMorgan Chase (1%) and BoA (1.7%), displaying a positive sentiment tone. Citibank’s edge likely stems from perceived leadership in user experience and community sentiment around financial solutions.

"Which bank is better, HSBC or Citibank?"

HSBC emerges as the slightly favored bank over Citibank across the models due to its consistently higher or equal visibility share in most analyses, often tied to stronger global presence and institutional trust.

perplexity
perplexity

HSBC is favored with a visibility share of 2.8% compared to Citibank (2.1%) and Citi (2.4%), suggesting a perception of stronger brand recognition or trust in global banking contexts. The tone is neutral, focusing purely on visibility metrics without explicit qualitative judgment.

grok
grok

Neither bank is distinctly favored as both HSBC and Citibank (including Citi) share equal visibility at 2.1% each, indicating a balanced perception in terms of market presence or user consideration. The tone remains neutral, with no clear bias or qualitative differentiation provided.

gemini
gemini

HSBC is slightly favored with a visibility share of 2.8% against Citi (2.4%) and Citibank (1.7%), potentially reflecting a stronger association with international banking or accessibility for retail users. The tone is neutral, leaning on data-driven visibility without deep sentiment.

chatgpt
chatgpt

HSBC edges out with a visibility share of 9.3% compared to Citi (9%) and Citibank (6.2%), likely due to a perception of robustness in global financial ecosystems or retail trust. The tone is subtly positive toward HSBC, underscored by its higher share across a larger question set.

deepseek
deepseek

Both HSBC and Citi are equally represented with a visibility share of 2.8% each (Citibank at 2.4%), indicating no clear preference and a balanced view of their offerings or adoption among users. The tone is neutral, focusing on equivalence in brand visibility.

"What is the rating of HSBC bank?"

HSBC's rating perception varies across models, with ChatGPT showing the strongest positive sentiment due to its high visibility share, while other models remain more neutral based on balanced visibility metrics.

grok
grok

Grok assigns HSBC a visibility share of 2.8%, equal to Moody's and S&P Global, indicating a neutral sentiment with no clear favoritism over other financial entities. Its perception reflects a balanced view of HSBC's rating relevance among rating agencies and competitors.

gemini
gemini

Gemini also gives HSBC a visibility share of 2.8%, matching Moody's, S&P Global, and Fitch, suggesting a neutral tone with no distinct preference for HSBC in rating discussions. Its perspective positions HSBC as comparable to major rating agencies without highlighting unique strengths.

chatgpt
chatgpt

ChatGPT prioritizes HSBC with a notably higher visibility share of 9.7%, surpassing competitors like Citi (4.5%) and rating agencies like Moody's (9%), reflecting a positive sentiment. This suggests a stronger focus on HSBC’s relevance or credibility in rating contexts compared to peers.

perplexity
perplexity

Perplexity assigns HSBC a visibility share of 2.4%, equal to Fitch but slightly above competitors like Citi (1.4%), indicating a mildly positive yet cautious sentiment. Its perception leans toward recognizing HSBC’s rating relevance alongside established agencies, though not overwhelmingly so.

deepseek
deepseek

Deepseek attributes a 2.8% visibility share to HSBC, equal to Moody's and Fitch, reflecting a neutral stance with no clear bias toward HSBC in rating discussions. Its view suggests HSBC holds a standard position among financial and rating entities without standout emphasis.

"What is the ranking of HSBC in the world?"

HSBC consistently ranks among the top global banks across multiple AI models, often leading in visibility share due to its perceived prominence in international banking.

gemini
gemini

HSBC holds the highest visibility share at 2.4%, surpassing competitors like Citi (1.7%) and JPMorgan Chase (1.4%), indicating a strong global ranking perception with a positive sentiment tone focused on prominence.

chatgpt
chatgpt

HSBC leads with a 9% visibility share, far ahead of Citi (6.9%) and others, reflecting a highly positive sentiment and a clear perception of HSBC as a top-ranked global bank.

grok
grok

HSBC shares the top visibility at 2.8% alongside JPMorgan Chase and others, with a neutral-to-positive sentiment, suggesting it is viewed as a major player in global banking rankings.

deepseek
deepseek

HSBC ranks highest with a 2.8% visibility share compared to Citi and JPMorgan Chase at 2.1% each, carrying a positive sentiment and reinforcing its strong standing in worldwide banking perception.

perplexity
perplexity

HSBC tops the visibility share at 2.8%, ahead of Euromoney (2.4%) and others, with a positive sentiment underscoring its perceived leadership in global banking rankings.

"Which is bigger, Citibank or HSBC?"

Citibank (including Citi) edges out HSBC as the perceived larger brand across most AI models due to higher visibility share in key models like ChatGPT.

chatgpt
chatgpt

ChatGPT slightly favors Citibank (including Citi) with a combined visibility share of 17.3% compared to HSBC's 9.7%, indicating a stronger association with size or prominence. Its sentiment tone is neutral, focusing purely on visibility data without qualitative bias.

grok
grok

Grok shows no clear favoritism, with Citibank (including Citi) and HSBC tied at 5.2% and 2.8% visibility share respectively, suggesting equal perception of scale. Its sentiment tone is neutral, grounded in data without additional context on institutional reach.

deepseek
deepseek

Deepseek perceives Citibank (including Citi) and HSBC as equivalent in prominence, with visibility shares of 5.2% and 2.8% respectively, reflecting no distinct preference for size. The sentiment tone remains neutral, strictly tied to visibility metrics.

perplexity
perplexity

Perplexity slightly leans toward Citibank (including Citi) with a combined visibility share of 5.2% against HSBC’s 2.8%, hinting at a marginally larger perceived presence. Its sentiment tone is neutral, driven by data without deeper commentary on brand scale.

gemini
gemini

Gemini views Citibank (including Citi) and HSBC as equally significant, with visibility shares of 4.9% and 2.8% respectively, showing no clear bias toward either in terms of size. The sentiment tone is neutral, focused solely on visibility distribution.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which bank is more trusted globally — HSBC or Citi?

Both HSBC and Citi are among the world’s most trusted financial institutions. However, HSBC often scores slightly higher in global trust surveys for its extensive retail presence and reputation in Asia, while Citi maintains strong trust ratings among corporate and institutional clients.

How do HSBC and Citi rank in customer satisfaction?

According to recent global banking surveys (2024–2025), Citi ranks higher for digital customer service and mobile banking satisfaction, whereas HSBC performs better in branch experience and cross-border reliability.

Which bank has a better reputation for transparency and ethics?

HSBC has strengthened its image through sustainability and financial inclusion initiatives, while Citi earns praise for transparency in corporate governance. Both have faced past controversies but have since improved public communication and accountability.

Which bank offers a better digital experience for customers?

Citi generally leads in app usability and online customer support, while HSBC offers a more globally unified banking platform for multi-country users. The better choice depends on whether you prioritize convenience or international coverage.

Which bank is better for overall customer trust and satisfaction in 2025?

In 2025, Citi leads in digital trust and user satisfaction, while HSBC retains stronger trust ratings among global retail customers. Both remain top-tier choices depending on region and customer type (retail vs corporate).

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