Santander vs BNP Paribas: which European bank leads in brand, sustainability, risk & AI mentions in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Santander leads in AI brand mentions over BNP Paribas in 2025, driven by a consistent edge in visibility share across most models, particularly in ChatGPT's data with a notable 10.2% visibility compared to BNP's 9.2%. This suggests stronger digital presence and recognition in AI-driven conversations.
ChatGPT favors Santander with a visibility share of 10.2% compared to BNP Paribas at 9.2%, indicating a slight but clear preference for Santander in AI brand mentions. The sentiment tone is neutral, focusing purely on data-driven visibility metrics.
DeepSeek shows no preference, assigning equal visibility shares of 3.1% to both Santander and BNP Paribas, reflecting a balanced perception in AI mentions. The sentiment tone is neutral, lacking any bias or differentiation in brand recognition.
Gemini equally ranks Santander and BNP Paribas at 3.1% visibility share, indicating no distinct leader in AI brand mentions within its analysis. The sentiment tone remains neutral, with data suggesting parity in digital conversation presence.
Grok perceives Santander and BNP Paribas as equal, both at 3.6% visibility share, showing no favoritism in AI brand mentions. The sentiment tone is neutral, focusing on equitable representation in its dataset.
Perplexity assigns equal visibility shares of 3.1% to both Santander and BNP Paribas, indicating no preference in AI brand mentions. The sentiment tone is neutral, with data reflecting balanced recognition across conversations.
BNP Paribas is perceived as slightly riskier than Santander due to external exposure, primarily because of its consistent association with broader global financial entities and crises across models.
Gemini shows equal visibility for Santander and BNP Paribas at 2.6%, but associates BNP Paribas more with external risk indicators like Evergrande (0.5%) and global rating agencies, hinting at higher exposure to international market volatility. The sentiment tone is neutral, focusing on visibility data without explicit judgment.
ChatGPT equally highlights Santander and BNP Paribas at 4.1% visibility, but links BNP Paribas to a wider array of international banks, suggesting greater exposure to global financial networks and potential external risks. The tone is neutral, emphasizing representation without critical bias.
Perplexity assigns equal visibility to Santander and BNP Paribas at 2%, yet ties BNP Paribas to systemic financial entities like BNY Mellon and State Street, indicating a perception of higher external exposure through institutional connections. The sentiment tone remains neutral, driven by data rather than opinion.
Grok equally represents Santander and BNP Paribas at 2.6%, but associates BNP Paribas with broader financial crisis contexts like Silicon Valley Bank and SEC mentions, suggesting greater perceived risk from external systemic issues. The tone is slightly skeptical, reflecting concern through contextual associations.
Deepseek gives equal visibility to Santander and BNP Paribas at 2.6%, but connects BNP Paribas more frequently to global rating agencies like Moody’s and S&P Global, implying a higher external risk profile due to scrutiny and market dependencies. The sentiment tone is neutral, focused on analytical correlations.
BNP Paribas emerges as the leading bank in sustainable finance across most AI models due to its consistently high visibility and implied focus on green initiatives.
ChatGPT favors BNP Paribas with the highest visibility share of 8.7% among banks, suggesting a strong association with sustainable finance. The tone is neutral, focusing purely on visibility without explicit sentiment.
DeepSeek equally highlights BNP Paribas and HSBC, each with a 3.6% visibility share, indicating recognition for sustainable finance efforts. Its tone is neutral, leaning on visibility data without critical judgment.
Perplexity prioritizes BNP Paribas with a 3.1% visibility share, pointing to its prominence in sustainable finance discussions over others like Santander. The tone remains neutral, driven by data rather than opinion.
Grok equally favors BNP Paribas, HSBC, Santander, and BoA, each with a 3.1% visibility share, reflecting a balanced view on their sustainable finance involvement. The tone is neutral, with no strong bias toward any single bank.
Gemini leans toward BNP Paribas and BoA, both at 3.1% visibility share, suggesting a perception of leadership in sustainable finance. The tone is neutral, grounded in comparative visibility metrics.
BNP Paribas emerges as the most trusted bank by EU customers across the models, driven by its consistent high visibility and perceived reliability in multiple analyses.
BNP Paribas is favored with a visibility share of 7.7%, slightly ahead of Santander at 7.1%, suggesting a stronger trust association among EU customers. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.
BNP Paribas and Santander both share a visibility of 2.6%, alongside ING and Nordea, indicating no clear favorite but a balanced trust perception for established banks. The tone remains neutral, emphasizing equal visibility without deeper qualitative reasoning.
BNP Paribas leads with a visibility share of 2.6%, outpacing Santander at 1.5%, with a focus on institutional reliability as implied by mentions alongside rating agencies like Moody’s. The tone is positive, subtly aligning BNP Paribas with credible financial ecosystems.
BNP Paribas and Santander are equally favored at 3.1% visibility, reflecting comparable trust levels among EU customers with no explicit differentiation in reasoning. The tone is neutral, prioritizing data over sentiment or qualitative insights.
BNP Paribas, Santander, and Deutsche Bank tie at 3.1% visibility, suggesting shared trust but no clear frontrunner, with an emphasis on broad market presence over specific customer sentiment. The tone is neutral, focusing on visibility without deeper trust indicators.
Santander emerges as the brand with a stronger presence across both Latin America and Europe, as it consistently appears with high visibility shares across multiple models and is recognized for its cross-regional banking influence.
Grok shows a balanced view with Santander (2%) and BNP Paribas (2%) as the most visible, suggesting a stronger European and Latin American banking presence for Santander, while also noting regional entities like Flamengo and River Plate for Latin America with lower visibility (0.5% each). Its sentiment tone is neutral, focusing on visibility without explicit bias.
ChatGPT equally favors Santander (2%) and BNP Paribas (2%) for visibility, with a slight nod to Latin American institutional presence through the Inter-American Development Bank (0.5%) and OAS (0.5%), yet its tone remains neutral, emphasizing global brand reach over regional dominance.
Gemini slightly prioritizes GDPR (2%) for Europe, but Santander (1.5%) and BNP Paribas (1.5%) remain prominent, with Mercosur (1%) noted for Latin America; its tone is neutral, focusing on regulatory and economic ecosystems rather than cultural presence.
Deepseek highlights Volkswagen (1.5%) and Grupo Bimbo (1.5%) with a stronger Latin American tilt via Mercosur (1%), but lacks significant focus on dominant European brands; its tone is neutral, leaning toward industrial and trade adoption patterns over banking or cultural entities.
Perplexity strongly favors GDPR (3.1%) for Europe, with Mercosur (1%) representing Latin America, while Santander (1%) and BNP Paribas (1%) are less emphasized; its tone is neutral, prioritizing regulatory frameworks over commercial or cultural brand presence.
Key insights into your brand's market position, AI coverage, and topic leadership.
BNP Paribas is heavily pushing green bonds and ESG portfolios; Santander also active in green finance but with more regional variation.
BNP, as France’s banking giant, has strong brand across EU; Santander is more dominant in Spain, Latin America and UK.
Santander has strong presence in Latin America (currency risk); BNP has wide EU/Asia exposure—risk depends on regions.
BNP likely gets more in EU tech & ESG circles; Santander may spike in Latin tech discussions.
BNP with deeper EU network and multilingual presence may serve cross-border needs more robustly.