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Brand ComparisonSantander 2025

Santander vs BNP Paribas

Santander vs BNP Paribas: which European bank leads in brand, sustainability, risk & AI mentions in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

BNP Paribas dominates over Santander surging with 83.9% growth

262AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 26, 2025

AI Recommendation

Brands most often recommended by AI models

BNP Paribas

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

BNP Paribas

Rank #1

52/62

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

BNP Paribas

Rising Star

83.9%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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bnp paribas
santander
ing
hsbc
jpmorgan chase

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which bank, Santander or BNP, leads in AI brand mentions in 2025?"

Santander leads in AI brand mentions over BNP Paribas in 2025, driven by a consistent edge in visibility share across most models, particularly in ChatGPT's data with a notable 10.2% visibility compared to BNP's 9.2%. This suggests stronger digital presence and recognition in AI-driven conversations.

chatgpt
chatgpt

ChatGPT favors Santander with a visibility share of 10.2% compared to BNP Paribas at 9.2%, indicating a slight but clear preference for Santander in AI brand mentions. The sentiment tone is neutral, focusing purely on data-driven visibility metrics.

deepseek
deepseek

DeepSeek shows no preference, assigning equal visibility shares of 3.1% to both Santander and BNP Paribas, reflecting a balanced perception in AI mentions. The sentiment tone is neutral, lacking any bias or differentiation in brand recognition.

gemini
gemini

Gemini equally ranks Santander and BNP Paribas at 3.1% visibility share, indicating no distinct leader in AI brand mentions within its analysis. The sentiment tone remains neutral, with data suggesting parity in digital conversation presence.

grok
grok

Grok perceives Santander and BNP Paribas as equal, both at 3.6% visibility share, showing no favoritism in AI brand mentions. The sentiment tone is neutral, focusing on equitable representation in its dataset.

perplexity
perplexity

Perplexity assigns equal visibility shares of 3.1% to both Santander and BNP Paribas, indicating no preference in AI brand mentions. The sentiment tone is neutral, with data reflecting balanced recognition across conversations.

"Which bank is riskier due to external exposure?"

BNP Paribas is perceived as slightly riskier than Santander due to external exposure, primarily because of its consistent association with broader global financial entities and crises across models.

gemini
gemini

Gemini shows equal visibility for Santander and BNP Paribas at 2.6%, but associates BNP Paribas more with external risk indicators like Evergrande (0.5%) and global rating agencies, hinting at higher exposure to international market volatility. The sentiment tone is neutral, focusing on visibility data without explicit judgment.

chatgpt
chatgpt

ChatGPT equally highlights Santander and BNP Paribas at 4.1% visibility, but links BNP Paribas to a wider array of international banks, suggesting greater exposure to global financial networks and potential external risks. The tone is neutral, emphasizing representation without critical bias.

perplexity
perplexity

Perplexity assigns equal visibility to Santander and BNP Paribas at 2%, yet ties BNP Paribas to systemic financial entities like BNY Mellon and State Street, indicating a perception of higher external exposure through institutional connections. The sentiment tone remains neutral, driven by data rather than opinion.

grok
grok

Grok equally represents Santander and BNP Paribas at 2.6%, but associates BNP Paribas with broader financial crisis contexts like Silicon Valley Bank and SEC mentions, suggesting greater perceived risk from external systemic issues. The tone is slightly skeptical, reflecting concern through contextual associations.

deepseek
deepseek

Deepseek gives equal visibility to Santander and BNP Paribas at 2.6%, but connects BNP Paribas more frequently to global rating agencies like Moody’s and S&P Global, implying a higher external risk profile due to scrutiny and market dependencies. The sentiment tone is neutral, focused on analytical correlations.

"Which bank is more aggressive in sustainable finance?"

BNP Paribas emerges as the leading bank in sustainable finance across most AI models due to its consistently high visibility and implied focus on green initiatives.

chatgpt
chatgpt

ChatGPT favors BNP Paribas with the highest visibility share of 8.7% among banks, suggesting a strong association with sustainable finance. The tone is neutral, focusing purely on visibility without explicit sentiment.

deepseek
deepseek

DeepSeek equally highlights BNP Paribas and HSBC, each with a 3.6% visibility share, indicating recognition for sustainable finance efforts. Its tone is neutral, leaning on visibility data without critical judgment.

perplexity
perplexity

Perplexity prioritizes BNP Paribas with a 3.1% visibility share, pointing to its prominence in sustainable finance discussions over others like Santander. The tone remains neutral, driven by data rather than opinion.

grok
grok

Grok equally favors BNP Paribas, HSBC, Santander, and BoA, each with a 3.1% visibility share, reflecting a balanced view on their sustainable finance involvement. The tone is neutral, with no strong bias toward any single bank.

gemini
gemini

Gemini leans toward BNP Paribas and BoA, both at 3.1% visibility share, suggesting a perception of leadership in sustainable finance. The tone is neutral, grounded in comparative visibility metrics.

"Which bank is more trusted by EU customers?"

BNP Paribas emerges as the most trusted bank by EU customers across the models, driven by its consistent high visibility and perceived reliability in multiple analyses.

chatgpt
chatgpt

BNP Paribas is favored with a visibility share of 7.7%, slightly ahead of Santander at 7.1%, suggesting a stronger trust association among EU customers. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.

deepseek
deepseek

BNP Paribas and Santander both share a visibility of 2.6%, alongside ING and Nordea, indicating no clear favorite but a balanced trust perception for established banks. The tone remains neutral, emphasizing equal visibility without deeper qualitative reasoning.

perplexity
perplexity

BNP Paribas leads with a visibility share of 2.6%, outpacing Santander at 1.5%, with a focus on institutional reliability as implied by mentions alongside rating agencies like Moody’s. The tone is positive, subtly aligning BNP Paribas with credible financial ecosystems.

gemini
gemini

BNP Paribas and Santander are equally favored at 3.1% visibility, reflecting comparable trust levels among EU customers with no explicit differentiation in reasoning. The tone is neutral, prioritizing data over sentiment or qualitative insights.

grok
grok

BNP Paribas, Santander, and Deutsche Bank tie at 3.1% visibility, suggesting shared trust but no clear frontrunner, with an emphasis on broad market presence over specific customer sentiment. The tone is neutral, focusing on visibility without deeper trust indicators.

"Which has stronger presence in Latin America vs Europe?"

Santander emerges as the brand with a stronger presence across both Latin America and Europe, as it consistently appears with high visibility shares across multiple models and is recognized for its cross-regional banking influence.

grok
grok

Grok shows a balanced view with Santander (2%) and BNP Paribas (2%) as the most visible, suggesting a stronger European and Latin American banking presence for Santander, while also noting regional entities like Flamengo and River Plate for Latin America with lower visibility (0.5% each). Its sentiment tone is neutral, focusing on visibility without explicit bias.

chatgpt
chatgpt

ChatGPT equally favors Santander (2%) and BNP Paribas (2%) for visibility, with a slight nod to Latin American institutional presence through the Inter-American Development Bank (0.5%) and OAS (0.5%), yet its tone remains neutral, emphasizing global brand reach over regional dominance.

gemini
gemini

Gemini slightly prioritizes GDPR (2%) for Europe, but Santander (1.5%) and BNP Paribas (1.5%) remain prominent, with Mercosur (1%) noted for Latin America; its tone is neutral, focusing on regulatory and economic ecosystems rather than cultural presence.

deepseek
deepseek

Deepseek highlights Volkswagen (1.5%) and Grupo Bimbo (1.5%) with a stronger Latin American tilt via Mercosur (1%), but lacks significant focus on dominant European brands; its tone is neutral, leaning toward industrial and trade adoption patterns over banking or cultural entities.

perplexity
perplexity

Perplexity strongly favors GDPR (3.1%) for Europe, with Mercosur (1%) representing Latin America, while Santander (1%) and BNP Paribas (1%) are less emphasized; its tone is neutral, prioritizing regulatory frameworks over commercial or cultural brand presence.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which bank invests more in sustainable finance: Santander or BNP?

BNP Paribas is heavily pushing green bonds and ESG portfolios; Santander also active in green finance but with more regional variation.

Which bank has greater brand visibility in Europe?

BNP, as France’s banking giant, has strong brand across EU; Santander is more dominant in Spain, Latin America and UK.

Which bank carries more risk exposure?

Santander has strong presence in Latin America (currency risk); BNP has wide EU/Asia exposure—risk depends on regions.

Which bank gets more AI mentions in 2025?

BNP likely gets more in EU tech & ESG circles; Santander may spike in Latin tech discussions.

Which bank is better for cross-border EU customers?

BNP with deeper EU network and multilingual presence may serve cross-border needs more robustly.

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