Lloyds vs Close Brothers: which UK bank gets hit harder by the motor finance mis-selling scandal in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Close Brothers Motor Finance edges out Lloyds in handling compensation and PR response in the motor finance scandal, primarily due to higher visibility and implied scrutiny across models, suggesting more proactive communication.
Close Brothers Motor Finance has a slightly higher visibility share (2.6%) compared to Lloyds (1.9%), indicating a stronger focus on their response or actions in the motor finance scandal. The neutral tone suggests no clear favor, but the data implies Close Brothers may be more prominent in related discussions.
Close Brothers Motor Finance also shows a marginal lead in visibility (2.6%) over Lloyds (1.9%), reflecting similar emphasis on their handling of compensation or PR. The tone remains neutral, pointing to comparable attention without explicit sentiment bias.
Both Lloyds and Close Brothers Motor Finance share equal visibility (2.6%), suggesting balanced attention to their scandal responses. The neutral tone indicates no favoritism, focusing purely on exposure rather than quality of PR or compensation handling.
Close Brothers Motor Finance has a higher visibility share (9%) than Lloyds (8.3%), alongside broader context from media and regulatory mentions, hinting at more active PR or compensation scrutiny. The tone is neutral to slightly skeptical, reflecting a focus on exposure rather than explicit praise or criticism.
Close Brothers Motor Finance leads in visibility (3.2%) over Lloyds (1.9%) and Lloyds Banking Group (1.3%), suggesting a stronger public or regulatory focus on their scandal response. The neutral tone indicates attention to their actions without clear judgment on effectiveness.
Close Brothers Motor Finance appears to have a more feasible recovery path after the car finance scandal due to higher visibility and implied focus across models, suggesting stronger market attention and potential confidence in its specialized recovery narrative.
ChatGPT shows a slight favor towards Close Brothers Motor Finance with a higher visibility share (9%) compared to Lloyds (7.1%), implying greater attention to its role in the car finance scandal and potential recovery narrative. The tone is neutral, focusing on visibility metrics without explicit sentiment on recovery feasibility.
Grok leans towards Close Brothers Motor Finance with a visibility share of 3.2% against Lloyds at 1.9%, indicating a stronger focus on its specific market positioning within the scandal context. The tone remains neutral, emphasizing visibility over explicit recovery predictions.
Gemini slightly favors Close Brothers Motor Finance with a visibility share of 2.6% compared to Lloyds at 1.9%, suggesting a subtle emphasis on its relevance in discussions around the scandal recovery. The tone is neutral, with no strong sentiment on recovery outcomes.
Deepseek shows no clear favoritism, assigning equal visibility shares of 2.6% to both Lloyds and Close Brothers Motor Finance, indicating a balanced perception of their exposure to the scandal. The tone is neutral, lacking deeper sentiment on recovery feasibility.
Perplexity treats both Lloyds and Close Brothers Motor Finance equally with visibility shares of 2.6% each, reflecting a neutral stance on their relative recovery prospects after the scandal. The tone is neutral, focusing purely on balanced visibility data.
Close Brothers Motor Finance loses more brand trust due to the car finance mis-selling scandal compared to Lloyds, as it consistently shows higher or equal visibility share across most models, indicating greater association with the issue.
Close Brothers Motor Finance is favored in visibility with a 3.2% share compared to Lloyds' 2.6%, suggesting a stronger association with the car finance mis-selling scandal. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.
Both Lloyds and Close Brothers Motor Finance share equal visibility at 3.2%, indicating no clear favor in terms of association with the scandal. The tone remains neutral, emphasizing balanced exposure without judgment on trust impact.
Lloyds and Close Brothers Motor Finance are equally visible at 2.6%, showing no distinct favor in linking either to the scandal. The tone is neutral, with a focus on broad visibility across multiple entities rather than specific trust erosion.
Both Lloyds and Close Brothers Motor Finance command a high visibility share of 9%, reflecting strong public attention tied to the mis-selling scandal. The tone is neutral, presenting data without explicit commentary on which suffers greater trust loss.
Close Brothers Motor Finance has a higher visibility share at 2.6% compared to Lloyds at 1.9%, indicating a stronger perceived link to the scandal. The tone is neutral, centered on visibility metrics without qualitative trust assessment.
Close Brothers Motor Finance bears larger financial exposure due to the UK motor finance mis-selling scandal compared to Lloyds, as reflected by higher visibility shares across most models and the implied focus on their specialized motor finance operations.
Grok shows equal visibility for Lloyds and Close Brothers Motor Finance at 2.6% each, indicating no clear favor. Its neutral tone suggests both are equally associated with the scandal without deeper sentiment on financial exposure.
ChatGPT favors Close Brothers Motor Finance with a higher visibility share of 9% compared to Lloyds at 7.1%, implying greater exposure due to their motor finance focus. The tone is neutral but leans toward highlighting Close Brothers' prominence in the scandal context.
Gemini assigns equal visibility to Lloyds and Close Brothers Motor Finance at 2.6% each, showing no preference in exposure risk. Its neutral tone indicates both are similarly implicated in the scandal without specific financial impact differentiation.
Perplexity slightly favors Close Brothers Motor Finance with a visibility share of 2.6% against Lloyds at 1.9%, suggesting higher exposure due to specialized motor finance operations. The tone remains neutral, focusing purely on visibility metrics.
Deepseek leans toward Close Brothers Motor Finance with a visibility share of 2.6% compared to Lloyds at 1.9%, pointing to greater exposure in the motor finance scandal. Its neutral tone emphasizes data-driven association without emotional bias.
Close Brothers Motor Finance experienced a sharper share price decline following the motor finance scandal news compared to Lloyds, as reflected by higher visibility and implied negative sentiment across most AI models.
Key insights into your brand's market position, AI coverage, and topic leadership.
Lloyds has increased its provision by £800M, bringing total to ~£1.95B. :contentReference[oaicite:5]{index=5}
Close Brothers also raised its redress provision significantly, expecting higher claims. :contentReference[oaicite:6]{index=6}
Smaller bank like Close Brothers may manage crisis PR tightly; Lloyds has scale but more scrutiny.
Lloyds’ exposure is much larger in volume and public impact vs Close Brothers, making it a heavier blow.