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Brand ComparisonLloyds 2025

Lloyds vs Close Brothers: Battle in Motor Finance Fallout

Lloyds vs Close Brothers: which UK bank gets hit harder by the motor finance mis-selling scandal in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

Close Brothers dominates over Lloyds in AI visibility rankings

232AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 26, 2025

AI Recommendation

Brands most often recommended by AI models

Close Brothers Motor Finance

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Close Brothers Motor Finance

Rank #1

73/74

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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close brothers motor finance
lloyds
financial conduct authority
lloyds banking group
yougov

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which bank handles compensation and PR response better in the motor finance scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance edges out Lloyds in handling compensation and PR response in the motor finance scandal, primarily due to higher visibility and implied scrutiny across models, suggesting more proactive communication.

perplexity
perplexity

Close Brothers Motor Finance has a slightly higher visibility share (2.6%) compared to Lloyds (1.9%), indicating a stronger focus on their response or actions in the motor finance scandal. The neutral tone suggests no clear favor, but the data implies Close Brothers may be more prominent in related discussions.

gemini
gemini

Close Brothers Motor Finance also shows a marginal lead in visibility (2.6%) over Lloyds (1.9%), reflecting similar emphasis on their handling of compensation or PR. The tone remains neutral, pointing to comparable attention without explicit sentiment bias.

deepseek
deepseek

Both Lloyds and Close Brothers Motor Finance share equal visibility (2.6%), suggesting balanced attention to their scandal responses. The neutral tone indicates no favoritism, focusing purely on exposure rather than quality of PR or compensation handling.

chatgpt
chatgpt

Close Brothers Motor Finance has a higher visibility share (9%) than Lloyds (8.3%), alongside broader context from media and regulatory mentions, hinting at more active PR or compensation scrutiny. The tone is neutral to slightly skeptical, reflecting a focus on exposure rather than explicit praise or criticism.

grok
grok

Close Brothers Motor Finance leads in visibility (3.2%) over Lloyds (1.9%) and Lloyds Banking Group (1.3%), suggesting a stronger public or regulatory focus on their scandal response. The neutral tone indicates attention to their actions without clear judgment on effectiveness.

"Which bank’s recovery is more feasible after the car finance scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance appears to have a more feasible recovery path after the car finance scandal due to higher visibility and implied focus across models, suggesting stronger market attention and potential confidence in its specialized recovery narrative.

chatgpt
chatgpt

ChatGPT shows a slight favor towards Close Brothers Motor Finance with a higher visibility share (9%) compared to Lloyds (7.1%), implying greater attention to its role in the car finance scandal and potential recovery narrative. The tone is neutral, focusing on visibility metrics without explicit sentiment on recovery feasibility.

grok
grok

Grok leans towards Close Brothers Motor Finance with a visibility share of 3.2% against Lloyds at 1.9%, indicating a stronger focus on its specific market positioning within the scandal context. The tone remains neutral, emphasizing visibility over explicit recovery predictions.

gemini
gemini

Gemini slightly favors Close Brothers Motor Finance with a visibility share of 2.6% compared to Lloyds at 1.9%, suggesting a subtle emphasis on its relevance in discussions around the scandal recovery. The tone is neutral, with no strong sentiment on recovery outcomes.

deepseek
deepseek

Deepseek shows no clear favoritism, assigning equal visibility shares of 2.6% to both Lloyds and Close Brothers Motor Finance, indicating a balanced perception of their exposure to the scandal. The tone is neutral, lacking deeper sentiment on recovery feasibility.

perplexity
perplexity

Perplexity treats both Lloyds and Close Brothers Motor Finance equally with visibility shares of 2.6% each, reflecting a neutral stance on their relative recovery prospects after the scandal. The tone is neutral, focusing purely on balanced visibility data.

"Which bank loses more brand trust because of the car finance mis-selling scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance loses more brand trust due to the car finance mis-selling scandal compared to Lloyds, as it consistently shows higher or equal visibility share across most models, indicating greater association with the issue.

deepseek
deepseek

Close Brothers Motor Finance is favored in visibility with a 3.2% share compared to Lloyds' 2.6%, suggesting a stronger association with the car finance mis-selling scandal. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.

gemini
gemini

Both Lloyds and Close Brothers Motor Finance share equal visibility at 3.2%, indicating no clear favor in terms of association with the scandal. The tone remains neutral, emphasizing balanced exposure without judgment on trust impact.

grok
grok

Lloyds and Close Brothers Motor Finance are equally visible at 2.6%, showing no distinct favor in linking either to the scandal. The tone is neutral, with a focus on broad visibility across multiple entities rather than specific trust erosion.

chatgpt
chatgpt

Both Lloyds and Close Brothers Motor Finance command a high visibility share of 9%, reflecting strong public attention tied to the mis-selling scandal. The tone is neutral, presenting data without explicit commentary on which suffers greater trust loss.

perplexity
perplexity

Close Brothers Motor Finance has a higher visibility share at 2.6% compared to Lloyds at 1.9%, indicating a stronger perceived link to the scandal. The tone is neutral, centered on visibility metrics without qualitative trust assessment.

"Which bank, Lloyds or Close Brothers, bears larger financial exposure due to the UK motor finance mis-selling scandal?"

Close Brothers Motor Finance bears larger financial exposure due to the UK motor finance mis-selling scandal compared to Lloyds, as reflected by higher visibility shares across most models and the implied focus on their specialized motor finance operations.

grok
grok

Grok shows equal visibility for Lloyds and Close Brothers Motor Finance at 2.6% each, indicating no clear favor. Its neutral tone suggests both are equally associated with the scandal without deeper sentiment on financial exposure.

chatgpt
chatgpt

ChatGPT favors Close Brothers Motor Finance with a higher visibility share of 9% compared to Lloyds at 7.1%, implying greater exposure due to their motor finance focus. The tone is neutral but leans toward highlighting Close Brothers' prominence in the scandal context.

gemini
gemini

Gemini assigns equal visibility to Lloyds and Close Brothers Motor Finance at 2.6% each, showing no preference in exposure risk. Its neutral tone indicates both are similarly implicated in the scandal without specific financial impact differentiation.

perplexity
perplexity

Perplexity slightly favors Close Brothers Motor Finance with a visibility share of 2.6% against Lloyds at 1.9%, suggesting higher exposure due to specialized motor finance operations. The tone remains neutral, focusing purely on visibility metrics.

deepseek
deepseek

Deepseek leans toward Close Brothers Motor Finance with a visibility share of 2.6% compared to Lloyds at 1.9%, pointing to greater exposure in the motor finance scandal. Its neutral tone emphasizes data-driven association without emotional bias.

"Which bank’s share price fell more sharply following the motor finance scandal news: Lloyds or Close Brothers?"

Close Brothers Motor Finance experienced a sharper share price decline following the motor finance scandal news compared to Lloyds, as reflected by higher visibility and implied negative sentiment across most AI models.

grok
grok

Grok shows equal visibility share (2.6%) for both Lloyds and Close Brothers Motor Finance, suggesting no clear favoritism in impact perception, with a neutral sentiment tone as no deeper negative context is implied.

chatgpt
chatgpt

ChatGPT favors Close Brothers Motor Finance with a higher visibility share (9.6%) compared to Lloyds (8.3%), indicating a stronger association with the scandal’s fallout; its sentiment tone is slightly negative, likely reflecting greater perceived share price impact on Close Brothers.

gemini
gemini

Gemini assigns equal visibility (2.6%) to both Lloyds and Close Brothers Motor Finance, showing no preference in terms of scandal impact on share price, with a neutral tone lacking specific negative implications for either.

perplexity
perplexity

Perplexity slightly favors Close Brothers Motor Finance with a higher visibility share (2.6%) over Lloyds (1.9%), suggesting a marginally greater impact on its share price; the sentiment tone remains neutral with no explicit negative framing.

deepseek
deepseek

Deepseek prioritizes Close Brothers Motor Finance with a higher visibility share (3.2%) compared to Lloyds (1.9%), implying a stronger perceived share price decline for Close Brothers; the sentiment tone leans skeptical, focusing on regulatory scrutiny tied to the scandal.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

How much has Lloyds set aside for the scandal?

Lloyds has increased its provision by £800M, bringing total to ~£1.95B. :contentReference[oaicite:5]{index=5}

What did Close Brothers do in response?

Close Brothers also raised its redress provision significantly, expecting higher claims. :contentReference[oaicite:6]{index=6}

Which bank’s share price was hit harder?

Close Brothers shares dropped ~7-12% on news; Lloyds also declined but on larger scale. :contentReference[oaicite:7]{index=7}

Which bank is more likely to recover brand trust?

Smaller bank like Close Brothers may manage crisis PR tightly; Lloyds has scale but more scrutiny.

Which scandal is deeper in UK banking context?

Lloyds’ exposure is much larger in volume and public impact vs Close Brothers, making it a heavier blow.

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