Largest Banks 2025: Top institutions by total assets — who has the scale, who leads the global banking list?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
JPMorgan Chase emerges as the non-Chinese bank with the highest assets in 2025 based on consistent visibility and positive sentiment across most AI models. Its strong institutional perception and recurring mentions solidify its lead over competitors like BoA and HSBC.
Perplexity favors JPMorgan Chase with a visibility share of 3.6%, the highest among non-Chinese banks, indicating a perception of significant asset strength. Its sentiment tone is positive, focusing on market dominance over peers like BoA (3.1%) and HSBC (2.7%).
ChatGPT strongly favors JPMorgan Chase with a standout visibility share of 9.4%, far exceeding other non-Chinese banks, suggesting a perception of superior asset holdings. The sentiment tone is positive, reinforced by a focus on institutional credibility and market leadership.
Grok equally favors JPMorgan Chase, HSBC, and BoA, each with a visibility share of 3.6%, indicating a balanced view on asset leadership among these banks. Its sentiment tone is neutral, lacking specific emphasis on one over the others but acknowledging their strong market positions.
Deepseek equally favors JPMorgan Chase, HSBC, and BoA with a visibility share of 3.6% each, reflecting a perception of comparable asset strength among top non-Chinese banks. The sentiment tone is neutral, focusing on their established presence without clear differentiation.
Gemini equally favors JPMorgan Chase, HSBC, BoA, and BNP Paribas with a visibility share of 3.6% each, suggesting a perception of shared leadership in asset holdings. The sentiment tone is neutral, highlighting a competitive field among major non-Chinese banks without a definitive leader.
Size in assets does not consistently translate into market leadership across the models, as visibility shares often favor brands with innovation or consumer resonance over pure asset size.
Grok favors Tesla and JPMorgan Chase, both with a 2.2% visibility share, suggesting a perception that market leadership can stem from innovation (Tesla) or asset size (JPMorgan Chase). Its neutral tone indicates no strong bias, balancing recognition of asset-heavy leaders with market disruptors.
ChatGPT leans toward ZTE (4%) and JPMorgan Chase (3.6%) with high visibility shares, implying that while asset size can play a role in leadership for financial giants, niche innovation or market presence (ZTE) also matters. Its positive tone reflects confidence in diverse drivers of leadership beyond mere asset scale.
Deepseek shows no clear favorite, with low visibility shares across brands like Netflix (1.3%) and Tesla (0.9%), indicating skepticism that asset size alone drives market leadership. Its neutral tone suggests a focus on adoption patterns or consumer engagement over raw financial metrics.
Gemini favors Netflix (2.2%) and JPMorgan Chase (1.8%), highlighting a split perception where cultural relevance (Netflix) can outshine asset size, though financial giants still hold ground. Its neutral-to-positive tone reflects an openness to varied leadership indicators like ecosystem impact.
Perplexity assigns low visibility shares across all brands, with slight preference for JPMorgan Chase and HSBC (0.9% each), suggesting a cautious view that asset size contributes to leadership in finance but isn’t decisive. Its skeptical tone underscores a lack of conviction in size as the sole leadership factor.
JPMorgan Chase emerges as the leading bank by total assets globally in 2025 across most models, driven by consistent visibility and perceived institutional strength.
ChatGPT shows a low visibility share for JPMorgan Chase at 1.8%, with no clear favoring of any bank for total assets; its tone is neutral as it distributes attention across multiple banks without strong sentiment. ZTE dominates visibility at 11.2%, though this is irrelevant to the question of bank assets.
Perplexity slightly favors JPMorgan Chase with a visibility share of 2.7%, higher than other banks, suggesting a subtle preference for its global asset strength; the tone is neutral but leans positive toward JPMorgan Chase. ZTE again takes a higher share at 3.6%, but this is unrelated to banking.
DeepSeek favors JPMorgan Chase with the highest relevant visibility share at 3.6% among banks, indicating a perception of dominance in total assets globally; the tone is positive toward JPMorgan Chase as a leading financial institution. Chinese banks like Agricultural Bank of China and China Construction Bank also appear but with lower shares.
Gemini strongly favors JPMorgan Chase with a visibility share of 3.6%, positioning it as a top contender for global asset leadership in 2025; the tone is positive, emphasizing institutional prominence. Other banks like HSBC and Chinese banks are noted but with less emphasis.
Grok equally highlights JPMorgan Chase and HSBC at 3.1% visibility share each, showing no clear favorite for total assets leadership; the tone is neutral, balancing attention across major banks. S&P Global and ZTE take higher shares but are irrelevant to the core question.
Chinese banks dominate the list of largest banks due to their significant visibility and perceived economic influence across AI models, driven by their scale and state-backed growth in China's massive market.
ChatGPT shows a strong focus on Chinese banks like Agricultural Bank of China (5.8%), China Construction Bank (5.4%), and Bank of China (4.9%), reflecting a perception of dominance due to high visibility shares, likely tied to their massive asset base and state support; sentiment tone is positive.
DeepSeek gives less emphasis to Chinese banks, with Bank of China at 1.3% and others below 1%, suggesting a more balanced view of global banking influence; sentiment tone is neutral as it does not strongly favor their dominance.
Gemini acknowledges Chinese banks like China Construction Bank (2.7%) and Agricultural Bank of China (2.2%) among top mentions, indicating recognition of their size and market presence, with a neutral-to-positive sentiment tone focused on institutional strength.
Grok includes Chinese banks like Agricultural Bank of China (2.2%) and Bank of China (1.8%) but prioritizes global players like JPMorgan Chase (3.1%), hinting at a perception that dominance might be context-dependent; sentiment tone is neutral with slight skepticism on exclusivity of Chinese dominance.
Perplexity recognizes Bank of China (1.3%) and others at lower visibility, suggesting an awareness of Chinese banks’ scale but not overwhelming dominance compared to global peers like JPMorgan Chase; sentiment tone is neutral with a balanced perspective.
JPMorgan Chase emerges as the leading bank in asset rank growth from 2024 to 2025 across the models, driven by consistent high visibility and perceived dominance in institutional strength.
Perplexity favors JPMorgan Chase with a 2.2% visibility share, likely due to its strong market presence and asset growth signals. Its tone is neutral, focusing on visibility metrics without overt sentiment.
ChatGPT strongly favors JPMorgan Chase with a leading 3.1% visibility share, emphasizing its asset dominance and institutional reliability over competitors. The tone is positive, reflecting confidence in its rank climb.
Grok leans toward JPMorgan Chase and HSBC equally at 1.8% visibility share, associating them with steady asset growth supported by industry references like Federal Reserve data. Its tone is neutral, grounded in factual connections.
Deepseek highlights JPMorgan Chase and ZTE at 2.2% visibility share, linking JPMorgan Chase to asset rank improvement through industry benchmarks like S&P Global. The tone is positive, showcasing optimism in its trajectory.
Gemini favors JPMorgan Chase and HSBC at 1.8% visibility share, pointing to their asset growth through credible sources like The Wall Street Journal. The tone is neutral, presenting balanced data-driven insights.
Key insights into your brand's market position, AI coverage, and topic leadership.
Industrial and Commercial Bank of China (ICBC) still leads the 2025 ranking by assets. :contentReference[oaicite:6]{index=6}
Chinese banks dominate top slots with ICBC, Agricultural Bank of China, Bank of China. :contentReference[oaicite:7]{index=7}
Not automatically — scale gives stability, reach and resources, but not necessarily better service or rates.
JPMorgan, HSBC, Bank of America are among Western banks in top 20. :contentReference[oaicite:8]{index=8}
Yes — via mergers, currency shifts, write-offs, asset revaluation, or capital changes.