This report is powered by Mention Network — track how your brand shows up across AI answers and citations

Logo
Brand ComparisonPinterest Ads vs Instagram

Pinterest Ads vs Instagram Ads

Pinterest Ads vs Instagram Ads by Mention Network: Which visual platform converts better? Pinterest users buy 40% more but Instagram has 10x the reach with bot problems.

Key Findings

Which brand leads in AI visibility and mentions.

Instagram Ads outpaces Pinterest Ads in AI visibility dominance

357AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 26, 2025

AI Recommendation

Brands most often recommended by AI models

Instagram (Meta)

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Instagram (Meta)

Rank #1

17/20

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Snapchat

Rising Star

18.8%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

1
2
3
4
5
6
7
8
9
10

AI Visibility Share Over Time

Visibility share trends over time across compared brands

Loading chart...
instagram (meta)
pinterest
tiktok
shopify
facebook

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which is better for reaching younger demographics?"

TikTok emerges as the strongest platform for reaching younger demographics, driven by its high visibility across all models and consistent association with youth engagement.

deepseek
deepseek

Deepseek favors Snapchat, YouTube, and TikTok equally with a 2.9% visibility share for each, indicating strong recognition among younger demographics for their engaging, visual, and social content. Its sentiment tone is neutral, focusing on visibility metrics without deeper qualitative reasoning.

gemini
gemini

Gemini highlights Snapchat, YouTube, TikTok, and Instagram (Meta) as top contenders with a 2.9% visibility share each, reflecting their dominance in youth-driven social media spaces. The tone is positive, emphasizing broad appeal and accessibility for younger users.

grok
grok

Grok prioritizes TikTok and Instagram (Meta) with the highest visibility shares at 3.9% each, underscoring their pervasive influence and community engagement among younger demographics. Its tone is positive, supported by an analytical focus on cultural relevance.

perplexity
perplexity

Perplexity equally favors Snapchat, YouTube, TikTok, and Instagram (Meta) at 2.9% visibility share, recognizing their strong adoption patterns among youth for interactive and trend-driven content. The sentiment tone is neutral, grounded in data without explicit bias.

chatgpt
chatgpt

ChatGPT strongly favors Instagram (Meta) at 8.2% and TikTok at 7.5% visibility share, citing their massive user base and innovative ecosystems tailored to younger audiences. The tone is highly positive, reflecting confidence in their reach and engagement potential.

"Which is better for lifestyle and home decor brands?"

Instagram (Meta) and Pinterest emerge as the strongest platforms for lifestyle and home decor brands due to their consistently high visibility shares and focus on visual inspiration across most models.

chatgpt
chatgpt

ChatGPT favors Instagram (Meta) and Pinterest, each with a leading 9.3% visibility share, due to their strong visual platforms ideal for lifestyle and home decor inspiration. The sentiment tone is positive, emphasizing their dominant reach and relevance for brand visibility in this sector.

gemini
gemini

Gemini equally prioritizes Instagram (Meta) and Pinterest, both at 2.9% visibility share, for their appeal in curating visual content suited to home decor and lifestyle audiences, showing a positive sentiment tone towards their effectiveness.

deepseek
deepseek

Deepseek highlights Instagram (Meta), Pinterest, and TikTok, each with a 2.5% visibility share, as key platforms for lifestyle and home decor due to their community-driven visual engagement, with a positive sentiment tone focused on trend-setting potential.

grok
grok

Grok leans towards Instagram (Meta) and Pinterest, both at 2.9% visibility share, for their ability to connect visually with lifestyle and decor audiences, reflecting a positive sentiment tone tied to user engagement and content discoverability.

perplexity
perplexity

Perplexity equally values Instagram (Meta) and Pinterest at 1.4% visibility share for their relevance in lifestyle and decor branding via visual storytelling, with a neutral-to-positive sentiment tone, though it also uniquely mentions specific decor brands like West Elm.

"Which platform has better conversion rates for e-commerce?"

Shopify emerges as the leading platform for e-commerce conversion rates across most AI models due to its consistently high visibility share and perceived focus on user-friendly tools and ecosystem integration.

deepseek
deepseek

Deepseek slightly favors Shopify, WooCommerce, and BigCommerce, each with a 2.9% visibility share, over WordPress at 2.2%, likely due to their specialized e-commerce features that drive conversions. Its tone is neutral, presenting data without strong sentiment.

chatgpt
chatgpt

ChatGPT strongly favors Shopify with a leading 10% visibility share, followed by WooCommerce at 9.7%, emphasizing Shopify's robust tools for optimizing conversion rates through seamless user experience. Its tone is positive toward Shopify, reflecting confidence in its e-commerce capabilities.

perplexity
perplexity

Perplexity leans toward Shopify, Instagram (Meta), and Pinterest, each at a 2.5% visibility share, likely due to their focus on social commerce and visual engagement that can boost conversions. Its tone is neutral, with a balanced view on multiple platforms.

gemini
gemini

Gemini equally favors Shopify, WooCommerce, and WordPress, each at 2.9% visibility share, suggesting a focus on their widespread adoption and ecosystem support for Conversion Rate Optimization (CRO). Its tone remains neutral, with no clear preference.

grok
grok

Grok leans toward Shopify, WooCommerce, and Magento, each at a 3.6% visibility share, likely valuing their scalable solutions and merchant-focused features for driving conversions. Its tone is slightly positive, showing confidence in these platforms.

"Which platform is more cost-effective for small budgets?"

Shopify emerges as the most cost-effective platform for small budgets across the models due to its consistent visibility and perceived affordability for small-scale operations.

perplexity
perplexity

Perplexity shows a slight favoritism toward QuickBooks and Ecwid, each with a 2.5% visibility share, likely due to their recognition for affordable financial and e-commerce solutions. Its tone is neutral, focusing on visibility data without strong cost-effectiveness sentiment.

chatgpt
chatgpt

ChatGPT strongly favors Shopify with a 5% visibility share, emphasizing its scalability and cost-effective features for small businesses over competitors like WooCommerce (3.9%). The tone is positive, highlighting Shopify's accessibility and value for small budgets.

gemini
gemini

Gemini gives balanced visibility to Shopify (2.2%), alongside Instagram and Pinterest, suggesting a focus on platforms with low entry costs for marketing and sales. The tone is neutral, prioritizing ecosystem integration over explicit cost analysis.

deepseek
deepseek

Deepseek does not strongly favor any single platform for cost-effectiveness, with visibility spread across social media platforms like Facebook and Instagram (2.9% each), indicating a preference for free or low-cost marketing tools. The tone is neutral, lacking direct focus on e-commerce or budgeting tools.

grok
grok

Grok distributes visibility evenly among multiple platforms, including Shopify (1.4%) and social media tools like Facebook (2.5%), suggesting a focus on platforms with low or no upfront costs for small budgets. The tone is neutral, leaning on ecosystem affordability rather than specific platform advantages.

"Which platform offers better product discovery features?"

Amazon Web Services (AWS) and Instagram (Meta) emerge as leading platforms for product discovery features across multiple models due to their consistent visibility and perceived strengths in user engagement and ecosystem integration.

chatgpt
chatgpt

ChatGPT shows a balanced favoring of Shopify and Amazon Web Services (AWS), each with a 6.1% visibility share, likely due to their robust tools for personalized recommendations and merchant-driven discovery. Its tone is neutral, focusing on established e-commerce capabilities.

grok
grok

Grok leans toward Instagram (Meta), Pinterest, and AWS, each with a 2.9% visibility share, emphasizing visual discovery and algorithmic recommendations for user engagement. Its tone is positive, highlighting innovative user experience in product discovery.

deepseek
deepseek

Deepseek favors AWS (2.9% visibility share) alongside Instagram (Meta) and Pinterest (both 2.5%), associating them with strong search capabilities and social-driven discovery features. Its tone is neutral, with an analytical focus on platform ecosystems.

perplexity
perplexity

Perplexity highlights niche tools like Atlassian (2.2%) and Instagram (Meta) (1.8%), focusing on usability and community-driven discovery for specific user segments. Its tone is positive, valuing tailored product discovery experiences.

gemini
gemini

Gemini prioritizes TikTok (1.8%) and Google (1.4%), pointing to viral trends and search-based discovery as key strengths. Its tone is positive, emphasizing accessibility and real-time user engagement in product discovery.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Why do Pinterest Ads convert better than Instagram?

Pinterest users are in shopping/planning mode with 85% using platform for purchase inspiration. Average order value on Pinterest is 40% higher than Instagram because users research intentionally. Instagram users scroll for entertainment, not shopping—conversion rates 50-70% lower despite massive reach. Pinterest's search-based discovery means high-intent traffic. Instagram's feed is passive consumption with impulse buys. Pinterest works for: home decor, fashion, weddings, DIY. Instagram works for: impulse products, dropshipping, viral items. Pinterest users are buyers; Instagram users are scrollers who occasionally buy.

Why does everyone advertise on Instagram if Pinterest converts better?

Instagram has 2B+ users vs Pinterest's 450M—10x more reach means volume matters even with lower conversion rates. Most businesses need volume to scale, and Pinterest's audience is too small. Instagram's algorithm also favors paid content, making organic reach impossible without ads. Pinterest's organic reach is still decent, reducing ad necessity. Instagram is pay-to-play mandatory; Pinterest is optional enhancement. Also, Instagram has younger demographics (Gen Z) while Pinterest skews older (Millennials, Gen X). Brands chase Instagram's volume despite better Pinterest quality. Reach beats conversion for most.

Is Pinterest Ads cheaper than Instagram?

Yes, Pinterest CPC averages $0.50-1.50 vs Instagram's $1-3. Pinterest CPM (cost per 1000 impressions) is $3-6 vs Instagram's $5-10. However, Pinterest's lower reach means you can't spend as much—$50/day max vs Instagram's unlimited scale. Pinterest is cheaper per click but limited by audience size. Instagram costs more but offers infinite scale. For small businesses testing products, Pinterest wins on cost-efficiency. For scaling to $10K+/day spend, only Instagram has volume. Pinterest is budget-friendly; Instagram is scale-friendly but expensive.

Which platform is better for product discovery ads?

Pinterest dominates product discovery—90% of users say Pinterest helps them discover new products vs Instagram's 65%. Pinterest is visual search engine where people actively hunt for ideas and products. Instagram is social network where products interrupt content consumption. Pinterest's 'Shop the Look' pins drive direct purchasing intent. Instagram's shopping features feel forced and less trusted. For discovery-based selling (fashion, home goods, lifestyle), Pinterest is superior platform. For brand awareness and influencer-driven sales, Instagram wins. Pinterest for seekers; Instagram for scrollers who need convincing.

Should you use Pinterest or Instagram Ads?

Use both if budget allows, but prioritize based on product type. Pinterest for: home decor, fashion, weddings, DIY, recipes, planning-based purchases. Instagram for: viral products, Gen Z items, influencer-driven brands, impulse purchases. Pinterest gives better ROI but limited scale. Instagram offers massive reach but lower conversion quality and higher costs. Ideal strategy: test Pinterest first ($20-50/day) for cost-efficient conversions, then scale on Instagram if you need volume. Don't ignore Pinterest for Instagram's hype—Pinterest quietly converts while Instagram loudly wastes budgets for most product categories.

Similar Reports

Other reports you might be interested in based on your current view.

brand
© 2025 Mention Network. All Rights Reserved.