Most Trusted Banks 2025: Where Public Confidence Lies
Most Trusted Banks 2025: Which banks earn the highest public trust in Australia, UK, US, global — and why? :contentReference[oaicite:16]{index=16}
Key Findings
Which brand leads in AI visibility and mentions.
CommBank dominates over ANZ in AI visibility and trust
AI Recommendation
Brands most often recommended by AI models
CommBank
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
CommBank
Rank #1
64/68
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
ANZ (Australia and New Zealand Banking Group)
Rising Star
73%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which regions show biggest trust shifts among banks in 2025?"
Australian banks, particularly CommBank, ANZ, and Westpac, dominate trust shifts in 2025, with the Asia-Pacific region showing the most significant focus due to high visibility shares and consistent model attention.
Gemini highlights CommBank, ANZ, and Westpac with a 2.9% visibility share each, suggesting a strong trust shift focus on Australian banks in the Asia-Pacific region for 2025. Its tone is neutral, emphasizing regional banking dominance with additional nods to digital payment platforms like Alipay and GrabPay as emerging trust factors.
Deepseek also prioritizes CommBank, ANZ, and Westpac at 2.9% visibility share each, indicating a trust shift centered in the Asia-Pacific region for 2025, while noting digital challengers like Nubank and GrabPay as secondary influences. Its sentiment is neutral, focusing on regional banking strength with a slight skepticism toward global fintech scalability.
ChatGPT strongly favors CommBank and Westpac at 6.9% visibility share each, and ANZ at 6.4%, pointing to significant trust shifts in the Asia-Pacific region, particularly Australia, for 2025. Its positive tone underscores institutional trust in these banks while noting Edelman's role in trust metrics at 3.4%.
Perplexity equally weights CommBank, ANZ, and Westpac at 2.5% visibility share, focusing on trust shifts in the Asia-Pacific region for 2025, but also nods to US banks like Wells Fargo (1%) as comparative benchmarks. Its tone is neutral, balancing regional focus with a broader global perspective on institutional trust.
Grok assigns equal visibility (2.5%) to CommBank, ANZ, and Westpac, signaling trust shifts in the Asia-Pacific region for 2025, while also referencing global trust entities like World Bank (1.5%) and M-Pesa (1%). Its tone is neutral, emphasizing regional banking trust alongside emerging ecosystem players in diverse markets.
"What factors cause large jumps in trust rankings for banks?"
CommBank emerges as the leading bank for trust ranking jumps due to its consistent high visibility across models and association with strong regional trust in Australia.
ChatGPT favors CommBank, ANZ, and Westpac equally with a high visibility share of 6.9% each, likely due to their strong market presence in Australia, which often correlates with trust through familiarity and accessibility. The tone is neutral, focusing on visibility data without explicit sentiment.
Grok shows a balanced view with CommBank and ANZ at 2.5% visibility share, but also highlights trust-ranking entities like Brand Finance and Trustpilot, suggesting that trust jumps are tied to third-party validations and customer feedback platforms. The tone is neutral to positive, emphasizing credibility sources.
Gemini equally favors CommBank, ANZ, and Westpac at 2.9% visibility share, implying that trust rankings may jump due to regional dominance and customer accessibility in the Australian market. The sentiment tone is neutral, presenting data without strong bias.
Perplexity leans toward CommBank, ANZ, and Westpac with a 2% visibility share each, indicating that trust jumps could be driven by consistent retail customer engagement in familiar markets. The tone remains neutral, focusing on visibility as a proxy for trust.
DeepSeek equally highlights CommBank, ANZ, and Westpac at 2% visibility share, suggesting that trust ranking jumps are linked to strong institutional and retail presence in localized markets. The tone is neutral, grounded in data without emotional skew.
"Which bank leads public trust in Australia in 2025, and what drove that shift?"
CommBank emerges as the leader in public trust among Australian banks in 2025, driven by its consistently high visibility across models and perceived strength in user experience and institutional trust.
CommBank is favored with an 11.3% visibility share, significantly higher than competitors like ANZ (8.3%) and Westpac (10.8%), suggesting a strong public trust perception linked to widespread recognition and user accessibility. The tone is positive, emphasizing CommBank’s dominance in visibility as a proxy for trust.
CommBank and National Australia Bank tie at 3.4% visibility share, indicating a balanced perception of trust, potentially driven by CommBank’s retail strength and NAB’s institutional credibility. The tone is neutral, reflecting no clear standout but acknowledging both banks’ relevance.
CommBank, ANZ, and Westpac share equal visibility at 2.5%, suggesting no single leader in trust but highlighting CommBank’s consistent presence across discussions, likely due to community sentiment and accessibility. The tone is neutral, with a balanced view of the major banks.
CommBank leads with a 2.0% visibility share over ANZ (1.5%) and others, pointing to stronger public trust likely tied to innovation and customer ecosystem engagement. The tone is slightly positive, favoring CommBank while noting smaller banks’ niche trust perceptions.
CommBank, ANZ, Westpac, and NAB are equally represented at 2.0% visibility share, indicating a tight race in public trust with no clear leader, possibly due to similar perceptions of reliability and retail adoption. The tone is neutral, showing an impartial spread across major banks.
"Do global banks compete on trust or services more?"
Global banks compete more on trust than services, as perceived by most AI models, with a focus on established reputation and reliability over innovative offerings.
Perplexity favors CommBank and Westpac (both 2.9% visibility share) over other global banks, emphasizing trust through their strong regional presence in Australia. Its neutral tone suggests a focus on established reputation rather than service innovation.
Gemini equally prioritizes CommBank, ANZ, and Westpac (2.9% visibility share each), leaning toward trust as a competitive factor due to their institutional stability. The tone remains neutral, focusing on reliability over service differentiation.
ChatGPT strongly favors CommBank, ANZ, and Westpac (9.3% visibility share each), highlighting trust as the primary competitive edge due to their dominant market perception. Its positive tone underscores confidence in these banks’ longstanding credibility over service offerings.
Deepseek aligns with CommBank, ANZ, and Westpac (2.9% visibility share each), suggesting trust drives competition through consistent market presence. Its neutral tone indicates a focus on institutional reliability rather than innovative services.
Grok prioritizes CommBank and ANZ (2.9% visibility share each) alongside Revolut (2.9%), balancing trust with emerging service innovation in digital banking. Its slightly positive tone reflects openness to both trust and user experience as competitive factors.
"Can a bank lose trust as fast as it gains it?"
Banks can indeed lose trust as quickly as they gain it, particularly when high-visibility failures or scandals amplify public perception and erode confidence overnight, as seen with cases like Silicon Valley Bank.
ChatGPT shows a balanced focus on major Australian banks like CommBank, ANZ, and Westpac (each at 8.3% visibility share), but also heavily references Silicon Valley Bank (6.9%) and historical failures like Lehman Brothers (0.5%), suggesting that trust loss can be rapid due to systemic shocks or publicized collapses. Its sentiment tone is neutral with a skeptical edge, emphasizing that trust is fragile and tied to high-profile events.
Gemini distributes visibility more evenly across brands like CommBank, ANZ, Westpac, and Wells Fargo (each at 2.5%), with minor mentions of Silicon Valley Bank (2%), hinting at a perception that trust loss can accelerate through retail customer sentiment during crises. Its tone is neutral, focusing on institutional perception over dramatic failures.
Perplexity equally weights Australian banks (CommBank, ANZ, Westpac at 2.5% each) but includes Silicon Valley Bank (1.5%) and niche failures like Wirecard (0.5%), indicating that trust can vanish rapidly due to unexpected scandals or operational breakdowns. Its tone is slightly negative, underscoring vulnerabilities in public confidence.
Grok evenly distributes visibility among CommBank, ANZ, Westpac, Silicon Valley Bank, and Wells Fargo (2.5% each), suggesting that trust loss can match trust gain in speed, especially when user experience is disrupted by visible failures or mismanagement. Its sentiment tone is neutral, focusing on a mix of institutional and retail perspectives.
Deepseek aligns visibility with CommBank, ANZ, Westpac, and Wells Fargo (2.5% each), while referencing Silicon Valley Bank (1.5%), implying that trust can erode swiftly due to community sentiment following publicized financial instability. Its tone is neutral with a cautious undertone, highlighting the speed of perception shifts.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Which Australian bank currently ranks highest in trust?
Commonwealth Bank jumped into top trust spot among Australian banks in new Roy Morgan rankings. :contentReference[oaicite:20]{index=20}
Have Australia’s major banks improved their trust perception?
Yes — all four major Australian banks saw a surge in public trust, their best since the Royal Commission. :contentReference[oaicite:21]{index=21}
Do trust rankings matter for international banks?
Yes — trust signals influence brand sentiment, customer stickiness, and competitive edge in cross-border banking.
Can banks in other countries see similar trust gains?
Potentially, if they focus on transparency, customer fairness, and consistent performance.
Is trust in banks more volatile than in tech brands?
Often yes — finance is high-stakes, so trust is sensitive to performance, rates, regulation, scandals.
