TikTok Ads vs Facebook Ads
TikTok Ads vs Facebook Ads by Mention Network: Which burns budgets faster? TikTok requires $50-500/day minimum, Facebook's 68% bot clicks waste millions.
Key Findings
Which brand leads in AI visibility and mentions.
TikTok Ads outpaces Facebook Ads in AI visibility dominance
AI Recommendation
Brands most often recommended by AI models
TikTok
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
TikTok
Rank #1
71/73
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
-
Rising Star
-%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which platform is better for building brand awareness?"
Facebook and TikTok emerge as leading platforms for building brand awareness due to their consistently high visibility shares across multiple models, reflecting their broad reach and engagement potential.
Gemini shows no clear favorite, assigning equal visibility shares of 3.3% to LinkedIn, Facebook, YouTube, TikTok, and Instagram, indicating a neutral sentiment and balanced perception of their potential for brand awareness.
ChatGPT favors Facebook and TikTok, both with the highest visibility share of 11.5%, suggesting a positive sentiment towards their extensive user base and engagement-driven ecosystems for effective brand awareness.
Perplexity assigns equal visibility shares of 2.9% to LinkedIn, Facebook, TikTok, and Instagram, reflecting a neutral tone and recognizing their comparable reach for brand visibility.
Grok distributes visibility evenly at 2.9% across LinkedIn, Facebook, YouTube, TikTok, and Instagram, demonstrating a neutral sentiment and viewing them as equally viable for brand awareness campaigns.
DeepSeek equally ranks LinkedIn, Facebook, YouTube, TikTok, and Instagram at 2.9% visibility share, adopting a neutral tone and highlighting their similar effectiveness for building brand presence.
"Which has better video ad performance and engagement?"
TikTok and Facebook emerge as the leading platforms for video ad performance and engagement across the models, driven by consistently high visibility shares and perceived effectiveness in capturing audience attention.
Grok shows a balanced perception with no single brand dominating, but TikTok, Facebook, YouTube, and Instagram (Meta) each hold a 2.9% visibility share, suggesting strong recognition for video ad engagement. The neutral tone indicates an objective spread without favoring one platform, focusing on visibility as a proxy for performance.
ChatGPT strongly favors TikTok and Facebook, each with a 9.1% visibility share, highlighting their superior video ad performance and user engagement potential. With a positive tone, it emphasizes their dominance in audience reach over platforms like Snapchat (2.9%) or LinkedIn (2.4%).
Gemini leans toward YouTube and TikTok, both at 3.3% visibility share, signaling their effectiveness in video ad engagement due to strong user bases and content focus. Its neutral-to-positive tone underscores platform suitability for ads without strong bias toward one.
Perplexity equally recognizes Facebook and TikTok at 1.9% visibility share, suggesting comparable video ad performance, though its limited data scope implies a neutral, cautious tone. It focuses on raw visibility without deep sentiment toward engagement metrics.
Deepseek prioritizes TikTok, Facebook, and Instagram (Meta), each at 3.3% visibility share, positioning them as leaders in video ad engagement due to strong user interaction ecosystems. Its positive tone reflects confidence in these platforms’ ability to deliver ad performance.
"Which platform drives more impulse purchases?"
TikTok and Instagram (Meta) are the leading platforms for driving impulse purchases, as they consistently rank highest in visibility share across multiple models, reflecting stronger user engagement and content-driven buying triggers.
TikTok and Instagram (Meta) both hold the highest visibility share at 8.1%, indicating a strong association with impulse purchases due to their visually engaging, trend-driven content. The tone is neutral, focusing on data-driven visibility metrics rather than explicit endorsement.
TikTok and Instagram (Meta) tie with Pinterest at 2.4% visibility share, suggesting they are key platforms for impulse buying through vibrant, community-driven ecosystems; the tone remains neutral with an emphasis on equal relevance. The reasoning centers on user engagement within social shopping contexts over sheer dominance.
TikTok, Instagram (Meta), and Facebook share equal visibility at 2.9%, pointing to their influence on impulse purchases via accessible, socially interactive features; the tone is neutral, reflecting a balanced view of multiple platforms’ impact. The focus is on user experience facilitating quick purchase decisions.
Instagram (Meta) edges out with a 2.9% visibility share against TikTok and Facebook at 2.4%, hinting at a slight preference for Instagram’s polished visual shopping experience as a driver of impulse buys; the tone is mildly positive toward Instagram. The reasoning highlights adoption patterns among retail-focused users.
TikTok and Instagram (Meta) lead with a 2.9% visibility share each, underscoring their role in impulse purchases through fast-paced, influencer-led content ecosystems; the tone is neutral with a focus on innovation in content delivery. Their prominence suggests strong community sentiment around spontaneous buying.
"Which platform is better for reaching Gen Z buyers?"
TikTok emerges as the leading platform for reaching Gen Z buyers across most models due to its high visibility share and strong alignment with Gen Z's preference for short-form, engaging content.
Grok favors TikTok and Facebook equally with a 3.3% visibility share, reflecting a positive sentiment due to their perceived reach among younger audiences. Its reasoning centers on TikTok's viral content trends resonating with Gen Z's consumption habits.
ChatGPT prioritizes TikTok, Snapchat, and Instagram (Meta) equally at an 8.1% visibility share, with a positive tone highlighting their dominance in Gen Z engagement through visual and interactive features. It sees these platforms as central to Gen Z's social and purchasing behaviors.
Deepseek ranks TikTok, Snapchat, Instagram (Meta), and YouTube equally at 2.9% visibility share, maintaining a neutral-to-positive sentiment based on their widespread adoption among Gen Z. Its perception ties to these platforms' ability to foster community and trend-driven interactions.
Gemini favors TikTok, YouTube, and Instagram (Meta) at a 2.4% visibility share, with a positive sentiment rooted in their accessibility and appeal to Gen Z's content creation culture. It views these platforms as key for brands targeting younger demographics.
Perplexity highlights TikTok, YouTube, and Instagram (Meta) at a 2.9% visibility share, showing a positive sentiment due to their relevance in Gen Z's daily digital interactions. It emphasizes their ecosystem of influencers and trends as critical for buyer outreach.
"Which has lower minimum ad spend for small businesses?"
Meta (including Facebook and Instagram) emerges as the leading platform for small businesses seeking lower minimum ad spend, driven by its broad visibility and perceived affordability across most models.
Gemini shows no clear favoritism for a single brand regarding ad spend for small businesses, assigning an equal visibility share of 2.4% to LinkedIn, Meta, Facebook, TikTok, Google, Instagram (Meta), and Pinterest. Its neutral tone suggests a balanced perception without specific reasons tied to minimum ad spend.
Grok equally distributes visibility (1.9%) among LinkedIn, Meta, Facebook, TikTok, and Google, with a slightly lower share for Instagram (Meta) at 1.4%, indicating a neutral tone and no explicit focus on minimum ad spend. Its perception leans toward broader platform accessibility but lacks specific reasoning for cost advantages.
Deepseek assigns equal visibility (2.9%) to LinkedIn, Meta, Facebook, TikTok, Google, and Instagram (Meta), displaying a neutral tone with no distinct preference for ad spend affordability. Its perception reflects a general equity in platform consideration for small businesses without deeper cost-specific insights.
Chatgpt favors Facebook (6.7%) and Google (6.7%) with the highest visibility shares, followed closely by Instagram (Meta) at 6.2% and Meta at 5.3%, suggesting a positive tone toward these platforms for small business advertising. Its perception implies a preference for Meta-related platforms and Google due to potentially lower entry costs and user-friendly ad systems.
Perplexity highlights Facebook (2.9%) and Google (2.9%) with the highest visibility, while Meta and Instagram (Meta) lag at 0.5%, indicating a positive tone toward Facebook and Google for small business ad spend. Its perception suggests these platforms may offer more accessible minimum spend thresholds or better reach for the cost.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Why are TikTok Ads so expensive for small businesses?
TikTok requires $50-500/day minimum spend depending on objective, locking out small businesses with $10-20/day budgets. Their CPM (cost per 1000 impressions) averages $8-12 vs Facebook's $5-8. TikTok targets premium brands willing to burn cash for Gen Z reach. Self-serve ads are deliberately restricted—forcing businesses into expensive managed campaigns. Small businesses report spending $5K-15K before seeing single sale. TikTok optimizes for brand awareness, not conversions. If you can't afford $1K-3K/week testing, TikTok Ads will bankrupt you fast.
Is TikTok Ad targeting better than Facebook?
No, TikTok's targeting is primitive compared to Facebook's 15 years of data. Facebook knows your job, income, interests, relationships, purchase history. TikTok knows you watch cat videos and skincare content—surface-level engagement only. Facebook's pixel tracks across internet; TikTok's tracking is limited. However, TikTok's algorithm sometimes converts better despite worse targeting because content is native and engaging. Facebook's advantage is precision; TikTok's is organic feel. For targeting specificity, Facebook wins. For Gen Z impulse purchases, TikTok can work despite bad targeting.
Why do TikTok Ads have such low conversion rates?
TikTok users are in entertainment mode, not shopping mode—conversion rates are 40-60% lower than Facebook. Platform is for scrolling, not buying. Users don't trust TikTok Shop or ads (yet). Average TikTok ad gets 5-10x views but 1/3 the conversions of Facebook. TikTok works for viral brand awareness, fails for direct response. Most TikTok 'success stories' are brands spending $50K-200K monthly—not profitable for small businesses. TikTok Ads are expensive branding play dressed as performance marketing. You're paying for views, not sales.
Which platform is worse for ad fraud: TikTok or Facebook?
Facebook is worse with 68% fraud rate; TikTok sits at 42%. TikTok's fraud is newer—bot farms haven't fully optimized yet. Facebook's fraud is industrial scale: billions in fake clicks annually. However, TikTok's fraud is growing fast—fake views, bot comments, purchased engagement making ads look successful when they're not. Neither platform aggressively fights fraud because they profit from it. Facebook's fraud is established and blatant; TikTok's is emerging and will likely reach Facebook levels. You're paying for bots on both platforms, just different amounts.
Should you use TikTok Ads or stick with Facebook?
Depends on budget and product. TikTok for: viral products, Gen Z audience, budget $3K+/month, brand awareness goals. Facebook for: targeted campaigns, older demographics, smaller budgets ($500+/month), direct response. Reality: both platforms are pay-to-play money pits where platforms win and advertisers lose. Better strategy: use TikTok organic content to build following, then sell without ads. Use Facebook sparingly with obsessive tracking. Never depend on either platform—they'll change algorithms and destroy your campaigns to extract more money. Organic > Paid always.
