
In 2025, centralized exchanges (CEXs) continue to play a dominant role in the global cryptocurrency trading ecosystem.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands






Key insights from AI Apps comparisons across major topics
Binance emerges as the leading centralized exchange in 2025 for both retail and institutional traders due to its consistently high visibility across models and perceived balance in fee structures catering to diverse user needs.

Grok favors Binance with a 2.9% visibility share, likely due to its competitive tiered fee structure that benefits high-volume institutional traders while offering accessible rates for retail users. Its tone is neutral, focusing on broad market presence over specific fee critiques.

ChatGPT prioritizes Binance with a 7.9% visibility share, emphasizing its low maker-taker fees as a draw for retail traders and volume-based discounts for institutions. The sentiment is positive, reflecting a user-friendly fee model.

Deepseek also leans toward Binance with a 1.2% visibility share, citing its fee transparency as appealing to retail traders, though less focus is given to institutional benefits. The tone remains neutral with limited depth on fee impact.

Gemini highlights Binance with a 3.1% visibility share, associating its fee structure with scalability for institutional traders through VIP tiers, while retail fees are seen as standard. The tone is positive, valuing structural adaptability.

Perplexity supports Binance with a 2.3% visibility share, noting its fee discounts via native token usage as beneficial for retail traders, with implied institutional advantages through volume scaling. The sentiment is positive, focusing on cost efficiency.

Google shows minimal engagement with a 0.1% visibility share for Binance, offering no clear preference or detailed reasoning on fee structures for either retail or institutional traders. The tone is neutral due to lack of specific insight.
Coinbase emerges as the leading centralized exchange across most AI models for 2025, driven by its consistent high visibility share and perceived strength in key regions like the US and Europe.

Grok shows a slight favor toward Coinbase with a 3% visibility share, closely followed by Binance and Kraken at 2.9%, indicating a balanced view of major exchanges with likely strong presence in the US and Europe for Coinbase and Kraken, and global reach for Binance. Its sentiment tone is neutral, focusing on market share distribution without strong regional bias.

ChatGPT strongly favors Coinbase with an 8.8% visibility share, significantly higher than Binance (7%) and Kraken (7.9%), suggesting a dominant presence in North America and Europe due to regulatory compliance and user base; the tone is positive toward these top exchanges. Upbit (5.7%) and Bithumb (3.5%) indicate a notable South Korean market strength.

Perplexity leans slightly toward Binance (3.2%) and Coinbase (3.1%), implying a focus on global and US/European markets respectively, while also noting Gate.io (2.8%) for potential Asian presence; the tone is neutral with no strong regional advocacy. The visibility distribution suggests a fragmented but significant market across diverse regions.

Gemini prioritizes Coinbase with a 3.8% visibility share, followed by Kraken (3.4%), pointing to a strong North American and European foothold; Binance (2.7%) reflects global influence, with a positive tone toward established exchanges. The data underscores a preference for exchanges with strong regulatory alignment in key Western markets.

Deepseek favors Coinbase (2.9%) and Binance (2.3%), suggesting a focus on US/European and global markets, respectively, while Upbit (2.1%) highlights South Korea's relevance; the tone is neutral with an emphasis on broad geographic coverage. Smaller shares for WazirX and CoinDCX hint at emerging Indian market interest.

Google's data is inconclusive with minimal visibility shares (0.1% across all brands), showing no clear favorite or regional focus; the tone is neutral due to limited data depth. Its equal distribution fails to provide actionable insight into specific country or regional dominance for 2025.
Coinbase and Binance emerge as the leading centralized exchanges in 2025 for security features and regulatory compliance, driven by their consistent visibility and perceived commitment to user protection across most models.

Coinbase, Binance, and Kraken each hold a 2.8% visibility share, indicating balanced attention, with a neutral tone suggesting no strong bias but an implicit recognition of their established security and compliance frameworks. The model also highlights smaller players like Gemini and OKX, though with less emphasis on specific security or regulatory strengths.

Coinbase, Binance, and Kraken each have a 3% visibility share, with a positive tone implying strong confidence in their security features, further supported by mentions of auditing firms like CertiK (1.3%) that align with compliance discussions. Bybit (2.7%) and OKX (2.1%) are noted but lack detailed sentiment on regulatory trust.

Binance (3%), Coinbase (2.7%), and Kraken (2.7%) dominate visibility with a neutral-to-positive tone, likely reflecting robust security measures and regulatory alignment, while smaller exchanges like Gemini (1.2%) and Gate.io (1.8%) suggest a fragmented but competitive landscape. The model does not prioritize specific compliance achievements, focusing instead on market presence.

Coinbase (8.5%), Binance (8.5%), and Kraken (8.4%) lead with a strongly positive tone, underscored by high visibility and references to compliance-focused tools like YubiKey (1.6%) and firms like Elliptic (0.5%), pointing to advanced security and regulatory adherence. OKX (5.9%) is notable but lags in perceived emphasis on these factors.

Coinbase (4.7%), Binance (4.7%), and OKX (3.8%) are favored with a positive tone, reflecting trust in their security infrastructure and regulatory efforts, though no specific features are highlighted. The model shows a broader ecosystem focus but ties back to centralized exchanges as compliance leaders.

With minimal data (0.1% visibility across all brands including Coinbase and Binance), the tone is neutral and lacks depth on security or compliance, offering no actionable insight. The model's limited scope prevents meaningful comparison on this topic.
Binance emerges as the leading centralized exchange in 2025 for trading volume and user base, driven by consistently high visibility across models and perceived dominance in global adoption.

ChatGPT shows equal favorability toward Coinbase and Binance, each with a leading 9.5% visibility share, reflecting their strong market presence in trading volume and user base. Its neutral tone suggests a balanced view of both as top contenders with no distinct reasons for preference beyond visibility.

Gemini equally favors OKX, Coinbase, and Binance, each at 4.8% visibility share, indicating a perception of comparable strength in trading volume and user adoption. Its neutral tone highlights no clear winner, focusing on shared market relevance with a slight emphasis on accessibility.

Grok equally favors OKX, Coinbase, and Binance at 2.8% visibility share, suggesting they are seen as leaders in trading volume and user base with a focus on retail user adoption. Its neutral tone offers no distinct bias, emphasizing a broad market presence for each.

Deepseek equally prioritizes OKX, Coinbase, Binance, and Kraken at 3% visibility share, positioning them as leaders in trading volume and user base with an inferred focus on ecosystem diversity. Its neutral tone indicates a balanced view without specific reasons beyond visibility metrics.

Perplexity slightly favors Binance with a 3.1% visibility share, over other exchanges like Bitget and OKX, pointing to stronger perceived trading volume and user base dominance. Its positive tone subtly highlights Binance’s edge in global adoption patterns.

Google shows no clear favoritism, assigning equal 0.1% visibility share to multiple exchanges including Binance and Coinbase, with limited data to infer trading volume or user base leadership. Its neutral tone reflects a lack of depth or specific reasoning due to minimal question volume.
Centralized exchanges like Binance and Coinbase maintain dominance in 2025 due to superior user experience and innovative features, overshadowing decentralized alternatives across most models.

ChatGPT shows a preference for centralized exchanges like Binance (0.7%) and Coinbase (0.6%) over decentralized platforms like dYdX (0.2%) and GMX (0.2%), likely due to perceived innovations in user interfaces and accessibility features. Its positive sentiment suggests a focus on centralized platforms' ability to offer seamless onboarding and trading tools.

Perplexity leans toward Binance (0.6%) among centralized exchanges, with minimal focus on decentralized alternatives, implying a sentiment of centralized dominance through ecosystem innovation. Its neutral-to-positive tone indicates confidence in centralized exchanges' ability to integrate advanced trading features over competitors.

Gemini strongly favors centralized exchanges like Binance (1.3%) and Coinbase (1.1%) over decentralized platforms like Arbitrum (0.9%), emphasizing user experience innovations and feature-rich platforms as key to dominance. Its positive sentiment underscores centralized exchanges' retail-focused accessibility advancements.

Grok highlights decentralized platforms like Uniswap (1.5%) and Ethereum (1.7%) alongside Coinbase (1.8%), suggesting a balanced view but with a slight edge to centralized exchanges for innovative custody solutions. Its neutral sentiment indicates an appreciation for both, yet centralized platforms edge out due to feature scalability.

Deepseek favors centralized exchanges like Binance (0.6%) and Coinbase (0.5%) over decentralized ones like Uniswap (0.4%), likely due to innovations in security features and institutional-grade tools. Its positive tone reflects confidence in centralized platforms' ability to cater to diverse user needs through tech advancements.

Google shows no strong preference, with equal low visibility for both Binance (0.1%) and Coinbase (0.1%) and no significant decentralized mentions, suggesting neutrality on innovation-driven dominance. Its neutral tone indicates a lack of focus on specific features or ecosystem advancements for either side.
Key insights into your brand's market position, AI coverage, and topic leadership.
In 2025, leading centralized exchanges include Binance, OKX, Coinbase, Bybit, and Kraken, with regional leaders like Upbit and Bitget also maintaining strong user bases.
Centralized exchanges continue to dominate due to their higher liquidity, faster transaction speeds, robust customer support, and stronger regulatory compliance compared to decentralized alternatives.
Top exchanges invest heavily in security, offering features like proof-of-reserves, insurance funds, multi-signature wallets, and advanced KYC/AML systems to protect users.
Many exchanges now provide tokenized real-world assets (RWA), AI-driven trading tools, advanced derivatives products, and cross-chain settlement to attract both retail and institutional investors.