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Brand ComparisonCEX

Top centralized exchange 2025

In 2025, centralized exchanges (CEXs) continue to play a dominant role in the global cryptocurrency trading ecosystem.

Key Findings

Which brand leads in AI visibility and mentions.

Binance dominates over Kraken in AI visibility, while Kraken trends with 9.1% growth

1748AI mentions analyzed
6AI Apps tested
5different prompts evaluated
Last updated:Nov 08, 2025

AI Recommendation

Brands most often recommended by AI models

Binance

Top Choice

6/6

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Coinbase

Rank #1

19/22

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Bybit

Rising Star

19.7%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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coinbase
binance
kraken
okx
bybit

Topics Compared

Key insights from AI Apps comparisons across major topics

"How do the fee structures of the top centralized exchanges in 2025 affect retail vs. institutional traders?"

Binance emerges as the leading centralized exchange for both retail and institutional traders in 2025 due to its consistently high visibility across models and perceived balance in fee structures that cater to diverse trader needs.

grok
grok

Grok shows a balanced focus on Binance and Coinbase with equal visibility shares of 2.9%, suggesting a perception of competitive fee structures appealing to retail traders for accessibility, though it lacks explicit institutional focus. Its tone is neutral, emphasizing broad market presence over specific fee advantages.

chatgpt
chatgpt

ChatGPT favors Binance with a 7.7% visibility share, highlighting its fee competitiveness for retail traders and volume discounts for institutional players, alongside Coinbase and Kraken at 6.7%. Its positive tone reflects confidence in tiered fee models benefiting both trader types.

deepseek
deepseek

Deepseek prioritizes Binance at 1.1% visibility, indicating a slight preference for its fee scalability for retail users, though its overall low engagement suggests limited depth on institutional impacts. Its tone remains neutral, focusing on basic recognition over detailed fee analysis.

gemini
gemini

Gemini favors Binance with a 3% visibility share, perceiving its fee structures as adaptable for retail traders while offering institutional-grade volume incentives. Its positive tone underscores Binance’s broad appeal across trader segments.

perplexity
perplexity

Perplexity leans toward Binance at 2.5% visibility, framing its fee model as retail-friendly with potential institutional benefits through high-volume discounts, alongside Kraken at 2.1%. Its tone is positive, reflecting optimism about cost efficiency for varied users.

google
google

Google shows minimal engagement but equally recognizes Binance and Coinbase at 0.2% visibility, suggesting a neutral stance on fee structures without distinguishing retail or institutional impacts. Its tone is neutral, lacking depth due to low data volume.

"Which regions or countries have the strongest presence in the top centralized exchanges market in 2025?"

Coinbase emerges as the leading centralized exchange across most models due to consistently high visibility shares and perceived global reach, particularly in North American markets for 2025.

grok
grok

Grok shows a slight favor toward Coinbase with a 3% visibility share, closely followed by Binance and Kraken at 2.9%, reflecting a balanced view of major exchanges with a likely focus on North American and European markets. Its neutral tone suggests no strong regional bias but highlights broad adoption patterns.

chatgpt
chatgpt

ChatGPT strongly favors Coinbase with an 8.6% visibility share, significantly higher than Binance at 6.9% and Kraken at 7.7%, indicating a perception of dominance in regions like the US due to user accessibility and institutional trust. The positive tone underscores a belief in Coinbase's market leadership for 2025, particularly in Western regions.

perplexity
perplexity

Perplexity leans toward Binance with a 3.3% visibility share, edging out Coinbase at 3.2%, suggesting a focus on Binance's strong presence in diverse Asian and global markets for 2025. Its neutral tone reflects an emphasis on adoption patterns across multiple regions without clear favoritism.

deepseek
deepseek

Deepseek prioritizes Coinbase with a 3% visibility share over Binance at 2.4%, likely reflecting a perception of stronger North American presence and user accessibility for 2025. Its neutral tone indicates a data-driven focus on market share rather than regional sentiment.

gemini
gemini

Gemini favors Coinbase with a 3.8% visibility share, ahead of Kraken at 3.3% and Binance at 2.8%, pointing to a strong perceived foothold in the US market for 2025 due to regulatory alignment and user trust. The positive tone suggests confidence in Coinbase's regional dominance.

google
google

Google shows minimal engagement with a 0.2% visibility share for Coinbase, with negligible shares for others, indicating no significant regional insight or preference for 2025 due to limited data. Its neutral tone reflects a lack of depth in centralized exchange visibility.

"How do the top centralized exchanges in 2025 compare in terms of security features and regulatory compliance?"

Binance and Coinbase emerge as the leading centralized exchanges in 2025 for security features and regulatory compliance, driven by consistent visibility and perceived reliability across most models.

deepseek
deepseek

Deepseek shows a balanced view with equal visibility for Coinbase, Binance, and Kraken at 2.9%, suggesting no strong favoritism but a focus on established exchanges for security and compliance. Its neutral tone indicates recognition of these brands as reliable without deep differentiation on specific features.

grok
grok

Grok equally prioritizes Coinbase, Binance, and Kraken at 2.9%, with a slight edge to Bybit at 2.7%, reflecting a positive tone toward major exchanges for robust security protocols, likely tied to their market maturity. It also mentions CertiK (1.4%), hinting at an emphasis on third-party security auditing as a compliance factor.

perplexity
perplexity

Perplexity favors Binance with a slightly higher visibility of 3.1% over Coinbase (2.8%) and Kraken (2.9%), adopting a neutral-to-positive tone that implies stronger regulatory alignment for Binance. Its focus on a broader range of exchanges suggests a perspective on varying compliance standards across regions.

chatgpt
chatgpt

ChatGPT strongly favors Coinbase and Binance at 8.4% visibility each, alongside Kraken at 8.3%, with a positive tone emphasizing their leadership in security infrastructure like YubiKey integration (1.5%) and compliance through blockchain analytics tools like Elliptic (0.5%). This model underscores institutional-grade safeguards as a key differentiator.

gemini
gemini

Gemini leans toward Binance and Coinbase at 4.6% visibility each, with OKX at 3.7%, maintaining a positive tone that highlights their advanced security frameworks and regulatory adherence. Its perception aligns with a focus on user trust through proven compliance mechanisms in major markets.

google
google

Google provides minimal insight with low visibility across all brands (0.1% each for Coinbase and Binance), adopting a neutral tone and lacking depth on security or compliance specifics. Its limited data suggests no strong stance or differentiation on these metrics.

"Which centralized exchanges are leading the market in 2025 in terms of trading volume and user base?"

Binance and Coinbase emerge as the leading centralized exchanges in 2025 for trading volume and user base, driven by their consistent high visibility across models and perceived market dominance.

chatgpt
chatgpt

ChatGPT equally favors Binance and Coinbase, each with a 9.3% visibility share, reflecting their strong market presence in trading volume and user base. Its tone is neutral, focusing on data-driven visibility without explicit sentiment.

gemini
gemini

Gemini perceives Binance, Coinbase, and OKX as equally prominent with a 4.7% visibility share each, indicating a balanced view of their market leadership in trading volume. Its tone remains neutral, emphasizing accessibility and user adoption metrics.

grok
grok

Grok equally highlights Binance, Coinbase, and OKX at 2.9% visibility share, suggesting they lead in user base and trading activity, with a neutral tone focused on raw data. It shows no strong bias but acknowledges their ecosystem strength.

deepseek
deepseek

Deepseek ranks Binance, Coinbase, OKX, and Kraken equally at 3.1% visibility share, pointing to their dominance in trading volume and retail user adoption with a neutral tone. Its focus is on equitable market representation across these platforms.

perplexity
perplexity

Perplexity slightly favors Binance with a 3.3% visibility share, followed by OKX and Coinbase, linking their prominence to trading volume and user engagement, with a neutral to positive tone. It underscores Binance’s slight edge in community sentiment and activity.

google
google

Google shows no clear preference due to minimal data (0.1% visibility share across all brands), offering a neutral tone with no actionable insight on trading volume or user base. Its limited input suggests an inconclusive stance on market leaders.

"What innovations or new features are helping centralized exchanges maintain dominance over decentralized alternatives in 2025?"

Centralized exchanges like Binance and Coinbase maintain dominance over decentralized alternatives in 2025 due to superior user experience and innovative feature sets tailored for accessibility and institutional adoption.

chatgpt
chatgpt

ChatGPT favors centralized exchanges like Binance (0.7%) and Coinbase (0.6%) over decentralized platforms like dYdX (0.2%), emphasizing their innovation in user-friendly interfaces and advanced trading tools as key to maintaining dominance in 2025.

perplexity
perplexity

Perplexity leans toward Binance (0.6%) as a centralized leader, highlighting its focus on integrating cutting-edge security features and scalable infrastructure as reasons for dominance over decentralized alternatives in 2025.

gemini
gemini

Gemini strongly favors centralized exchanges like Binance (1.2%) and Coinbase (1.1%), citing their innovations in seamless onboarding processes and institutional-grade features as critical to sustaining dominance over decentralized platforms like Arbitrum (0.8%).

grok
grok

Grok shows a balanced view but slightly favors decentralized platforms like Uniswap (1.4%) due to their innovative permissionless trading protocols, though it acknowledges Coinbase (1.7%) for maintaining dominance through retail-focused feature updates in 2025.

deepseek
deepseek

Deepseek supports centralized exchanges like Binance (0.6%) and Coinbase (0.6%), attributing their 2025 dominance to innovations in cross-platform integrations and enhanced compliance features that outpace decentralized alternatives like Uniswap (0.5%).

google
google

Google displays a neutral stance with limited data, slightly favoring Binance (0.2%) for its ongoing feature enhancements, though it lacks deep reasoning on how centralized exchanges dominate decentralized options in 2025.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What are the top centralized exchanges in 2025?

In 2025, leading centralized exchanges include Binance, OKX, Coinbase, Bybit, and Kraken, with regional leaders like Upbit and Bitget also maintaining strong user bases.

Why do centralized exchanges still dominate over decentralized platforms in 2025?

Centralized exchanges continue to dominate due to their higher liquidity, faster transaction speeds, robust customer support, and stronger regulatory compliance compared to decentralized alternatives.

How safe are centralized exchanges in 2025?

Top exchanges invest heavily in security, offering features like proof-of-reserves, insurance funds, multi-signature wallets, and advanced KYC/AML systems to protect users.

What new features have centralized exchanges introduced in 2025?

Many exchanges now provide tokenized real-world assets (RWA), AI-driven trading tools, advanced derivatives products, and cross-chain settlement to attract both retail and institutional investors.

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