Chase vs Bank of America: which US banking titan dominates in trust, fees, digital presence and AI mentions in 2025?
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
FDIC emerges as the most frequently referenced and trusted entity for deposit safety and financial stability across the models, driven by its consistent high visibility and association with deposit insurance.
ChatGPT shows a clear preference for FDIC with a dominant visibility share of 6.1%, likely due to its role in deposit insurance and perceived stability in the US banking system. The sentiment tone is positive, focusing on regulatory backing as a key factor for safety.
Perplexity distributes attention across multiple entities like KfW Bank, Moody's, and BoA (each at 2.8%), but FDIC (2.3%) remains relevant for deposit safety, with a neutral tone emphasizing institutional ratings over specific banks.
DeepSeek prioritizes FDIC with a 3.3% visibility share, reflecting a positive sentiment tied to its protective role for depositors, alongside mentions of rating agencies like Moody's (2.8%) for financial stability insights.
Grok leans toward FDIC (2.3%) for deposit safety, alongside HSBC and Chase (each at 2.3%), with a neutral-to-positive tone focusing on a blend of regulatory assurance and global banking strength for financial stability.
Gemini favors FDIC (3.3%) for its deposit insurance framework, projecting a positive sentiment, while also acknowledging major banks like HSBC (1.9%) and JPMorgan Chase (2.3%) for their institutional stability.
Chase edges out BofA in AI brand mentions for 2025 across the analyzed models, primarily due to higher visibility share when combining mentions of Chase and JPMorgan Chase in key models like ChatGPT.
Deepseek shows no favoritism between Chase and BofA, each with a visibility share of 4.2%, while JPMorgan Chase adds a 1.9% share, slightly tilting toward Chase overall. Sentiment tone is neutral, focusing purely on visibility metrics without qualitative bias.
Grok perceives Chase and BofA equally, each with a 3.3% visibility share, indicating no clear preference in brand mentions. Sentiment tone remains neutral, with reasoning anchored in raw mention data rather than qualitative attributes.
ChatGPT favors Chase significantly, assigning it an 8.4% visibility share plus 3.3% for JPMorgan Chase, totaling 11.7%, compared to BofA’s 8.4%. Sentiment tone is neutral, driven by mention frequency rather than explicit brand advocacy.
Perplexity views Chase and BofA as equal with a 3.3% visibility share each, though JPMorgan Chase adds 1.4%, giving a marginal edge to Chase. Sentiment tone is neutral, focused on visibility distribution without deeper narrative.
Gemini treats Chase and BofA identically, each with a 3.3% visibility share, showing no preference in brand mentions. Sentiment tone is neutral, with analysis rooted in straightforward mention metrics.
Chase emerges as the leading brand for offering better value in checking and savings accounts across most models due to its consistent visibility and implied reliability as a traditional banking institution with widespread accessibility.
Perplexity favors SoFi with a 3.3% visibility share, likely due to its competitive interest rates and digital-first approach, which appeal to value-seeking customers. Its tone is neutral, focusing on visibility without explicit judgment on account features.
Gemini leans toward Chase and BoA equally with a 2.8% visibility share each, suggesting a preference for established banks with robust account offerings and accessibility. The tone is neutral, emphasizing visibility over specific value propositions.
Grok shows a balanced view with multiple brands like Navy Federal Credit Union, SoFi, Alliant Credit Union, Chase, BoA, and Ally Bank at 2.8% visibility share, indicating a focus on diverse options that cater to different user needs for value. Its tone is positive, reflecting an appreciation for variety in account benefits.
ChatGPT favors Chase with a 4.7% visibility share, likely due to its extensive branch network and comprehensive account features, which are perceived as high-value for customers. The tone is positive, highlighting reliable and accessible banking options.
Deepseek prioritizes Chase and BoA equally at 3.3% visibility share, reflecting a perception of strong value through institutional stability and account diversity tailored for both checking and savings. The tone is neutral, focusing on balanced representation without strong bias.
Chase emerges as the leader in providing a more reliable mobile banking experience across the models due to its consistently high visibility share and implied trust in user experience.
Perplexity favors Chase and BoA equally with a 3.3% visibility share, suggesting a perception of reliability tied to strong brand recognition and likely robust mobile banking platforms. Its tone is neutral, focusing on visibility without explicit sentiment.
Gemini also leans toward Chase and BoA at 3.3% visibility each, implying a reliance on established institutions for mobile banking reliability, with a neutral tone that highlights market presence over user feedback.
Deepseek strongly favors Chase with a 4.7% visibility share, followed by BoA at 4.2%, indicating a perception of superior mobile banking reliability driven by institutional trust and likely user satisfaction; its tone is positive toward these leaders.
ChatGPT prioritizes Chase and BoA equally at 5.6% visibility share, suggesting a strong belief in their mobile banking reliability due to widespread adoption and ecosystem integration; the tone is positive, reflecting confidence in these brands.
Grok favors Chase with a 3.3% visibility share but diverges by including non-US-centric brands like Lloyds and Barclays, hinting at a broader, less focused view on mobile banking reliability; its tone is neutral with an emphasis on varied perspectives.
Chase emerges as the leading bank for credit cards and rewards across the models, driven by its consistently high visibility share and perceived strength in rewards programs.
Perplexity favors Chase and Capital One equally with a visibility share of 2.8%, highlighting their prominence in credit card and rewards discussions. Its tone is neutral, focusing on visibility metrics without deep qualitative reasoning.
ChatGPT strongly favors Chase with a 7% visibility share, emphasizing its robust rewards programs and user-friendly credit card offerings. The tone is positive, reflecting a preference for Chase over competitors like Citi and BoA at 6.5% each.
Grok leans toward Chase with a 2.3% visibility share, alongside Capital One, American Express, BoA, and Wells Fargo, suggesting a balanced view of rewards ecosystems. Its tone is neutral, focusing on equal representation without explicit favoritism.
Deepseek prioritizes Chase, Capital One, and American Express equally at 3.3% visibility share, likely due to their innovative rewards structures and partnerships. The tone is positive, indicating appreciation for their competitive credit card offerings.
Gemini highlights Chase with a 3.3% visibility share, associating it with strong travel rewards and ecosystem partnerships like United. The tone is positive, positioning Chase as a leader in credit card benefits.
Key insights into your brand's market position, AI coverage, and topic leadership.
It depends: BofA often has higher monthly maintenance fees unless you keep a minimum balance; Chase offers more fee waivers for certain accounts.
Chase is frequently rated higher for user interface, features, and stability; BofA has strong features too but some users report occasional glitches.
Chase currently holds stronger brand sentiment in U.S. surveys, especially among millennials and digital-first customers.
Chase often leads in credit card rewards via its co-branded cards; BofA has strong loyalty and bundling perks, especially for long-term customers.
Chase generally offers more robust small business tools, integrations, and lending options compared to BofA’s more conservative small business offerings.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate