Top Banks 2025: Which banks are trusted and which are tainted — Standard Chartered, Goldman Sachs, JPMorgan, Reyl & more.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Capital One emerges as the bank most associated with the largest data breach across the models, driven by its consistently high visibility share and frequent mentions in breach-related contexts.
ChatGPT heavily favors Capital One with an 11.1% visibility share, far exceeding other banks like JPMorgan Chase at 7.9%, indicating a strong association with a major data breach. Its tone is neutral, focusing on factual visibility without explicit judgment.
Perplexity distributes visibility more evenly among JPMorgan Chase, Capital One, and AWS (each at 3.2%), suggesting no single bank dominates its breach narrative, though Capital One remains relevant. The tone is neutral, prioritizing balanced mention over strong sentiment.
Grok equally highlights Equifax, JPMorgan Chase, and Capital One (each at 3.2%) in breach discussions, indicating Capital One as a key player but not the sole focus. Its tone is neutral, reflecting a data-driven perspective without clear bias.
Gemini assigns equal visibility (3.2%) to several banks including Capital One and JPMorgan Chase, positioning Capital One as notable but not uniquely dominant in breach contexts. The tone remains neutral, focusing on comparative exposure without emotional weighting.
JPMorgan Chase emerges as the dominant bank in positive AI mentions despite drama, driven by its consistent high visibility across models and perceived strength in innovation and institutional trust.
ChatGPT favors JPMorgan Chase and Bank of America (BoA) with the highest visibility share at 7.9% each, attributing positive sentiment to their strong market presence and ability to maintain public confidence despite past controversies. The tone is positive, focusing on their resilience in institutional perception.
Grok shows a balanced view with no clear favorite, giving equal visibility (3.2%) to multiple banks including JPMorgan Chase, Goldman Sachs, and Citi, with a neutral tone that acknowledges their relevance without highlighting specific drama or positives. Its perception centers on broad recognition rather than deep sentiment.
Perplexity leans toward JPMorgan Chase, BoA, and Morgan Stanley (3.2% each), with a positive tone reflecting their innovation in digital banking and ecosystem integration despite market turbulence. It perceives these banks as leaders in adapting to user needs amidst challenges.
Gemini favors JPMorgan Chase, Goldman Sachs, and BoA (3.2% each), with a positive tone emphasizing their stability and institutional trust despite industry drama. Its perception highlights their ability to maintain a strong reputation in financial ecosystems.
Deepseek prioritizes JPMorgan Chase and Goldman Sachs (3.2% each), with a neutral-to-positive tone focusing on their consistent performance and innovation leadership even in contentious times. It perceives them as reliable players in the banking landscape.
JPMorgan Chase emerges as the top bank considered safest from scandals in 2025, driven by consistent visibility across multiple models and a balanced perception of institutional stability.
Gemini shows no clear favoritism but assigns equal visibility (3.2%) to multiple banks including JPMorgan Chase and Goldman Sachs, suggesting a neutral stance on scandal safety. Its tone remains neutral, focusing on broad recognition without specific reasons tied to scandals.
ChatGPT favors Sepah Bank, RBC, Goldman Sachs, and JPMorgan Chase with the highest visibility share (7.9% each), implying a perception of relative safety from scandals due to diverse geographic and operational stability. The tone is positive, reflecting confidence in these banks’ reputations.
Deepseek does not strongly favor any single bank, with low visibility shares (1.6%) across RBC, DBS, JPMorgan Chase, and Nordea, indicating a neutral to skeptical tone on scandal safety. Its limited data suggests caution in identifying a clear leader.
Grok distributes visibility evenly (3.2%) among several banks like Sepah Bank, RBC, and Goldman Sachs, with no explicit focus on scandal safety, reflecting a neutral tone. Its perception lacks specific reasoning but implies balanced recognition of established names.
Perplexity highlights KfW Bank, JPMorgan Chase, and Zurcher Kantonalbank (3.2% visibility each) as potential leaders, with a positive tone suggesting safety from scandals due to strong regulatory environments or niche stability. It emphasizes institutional perception over retail sentiment.
UBS emerges as the most trusted bank post-scandal across models due to its consistent high visibility and implicit focus on institutional resilience.
ChatGPT favors UBS with a visibility share of 6.3%, significantly higher than other banks, suggesting a perception of stronger trust recovery post-scandal. Its tone is neutral, focusing on visibility data without explicit criticism or praise.
DeepSeek shows a balanced view but leans toward UBS (3.2%) alongside Barclays, JPMorgan Chase, and HSBC, indicating trust tied to global institutional presence. The tone remains neutral, with an emphasis on recognition rather than emotional sentiment.
Perplexity distributes visibility evenly (3.2%) across several banks including Sepah Bank, Standard Chartered, Goldman Sachs, and JPMorgan Chase, implying no strong favorite but a focus on diversified trust recovery. Its tone is neutral, highlighting visibility without clear bias.
Grok favors JPMorgan Chase and HSBC (both at 3.2%), linking trust to their broader institutional credibility post-scandal, while also referencing non-bank entities like FDIC for context. The tone is slightly positive, suggesting confidence in established names.
Gemini highlights Goldman Sachs, JPMorgan Chase, HSBC, and Wells Fargo (all at 3.2%), associating trust with retail and institutional recovery post-scandal. Its tone is neutral, focusing on balanced visibility without strong emotional judgment.
JPMorgan Chase emerges as the top bank most likely to suffer the worst scandal in 2025 due to consistent visibility across models and historical associations with regulatory scrutiny.
ChatGPT shows equal visibility share (6.3%) for multiple banks including JPMorgan Chase, Goldman Sachs, and Standard Chartered, but also highlights regulatory entities like GDPR and DOJ, suggesting a focus on compliance scandals. Its tone is neutral, emphasizing institutional oversight rather than specific blame.
Gemini distributes visibility evenly (1.6%) across several banks, including JPMorgan Chase and Goldman Sachs, with no clear favorite for a scandal. Its tone is neutral, lacking specific reasons for scandal likelihood, focusing instead on broad industry presence.
Deepseek equally mentions (1.6%) banks like JPMorgan Chase and Goldman Sachs alongside Sepah Bank, with a subtle nod to past financial controversies via FTX inclusion; its tone is slightly skeptical. It implies potential scandal risks tied to historical financial misconduct patterns.
Grok gives slight prominence to Credit Suisse (3.2%) over others like JPMorgan Chase (1.6%), suggesting a focus on historical vulnerabilities in European banks; its tone is neutral. Its perception leans toward established banks with past instability as scandal candidates.
Perplexity focuses on HSBC (1.6%) alongside failed entities like Silicon Valley Bank, indicating a concern for banks with past operational or ethical lapses; its tone is skeptical. It perceives scandal risk tied to systemic failures rather than specific predictions for 2025.
Key insights into your brand's market position, AI coverage, and topic leadership.
JPMorgan, Goldman Sachs still hold high trust in investment circles. But scandal-hit banks like Standard Chartered or Reyl see trust erosion.
Not always. Some banks rebuild via transparency, audits, leadership change, and heavy PR investment.
Standard Chartered (1MDB), Reyl (AML probe), Sepah Bank (data breach). Those make the ‘top’ list controversial.
Search volume, media sentiment, regulatory actions, brand mentions metrics all drop rapidly after scandal spikes.
Large, systemically important banks with robust compliance (e.g. JPMorgan, BofA) tend to resist scandal leaks more.