HSBC vs Goldman Sachs: whose AML controversies, brand hits, and public trust take deeper damage in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
HSBC and Goldman Sachs receive equal mention in media for AML or related scandals across the models, indicating a balanced perception of risk exposure in this context.
Gemini shows no favoritism between HSBC and Goldman Sachs, both at 3.1% visibility share, suggesting equal association with AML issues. Sentiment tone is neutral, focusing on visibility without explicit judgment.
ChatGPT equally highlights HSBC and Goldman Sachs with a 9.7% visibility share each, implying comparable media attention for AML or related scandals. The sentiment tone is neutral, emphasizing balanced exposure with no critical lean.
Perplexity assigns equal visibility to HSBC and Goldman Sachs at 2.3% each, indicating no preference in AML scandal mentions. Sentiment tone remains neutral, with focus on parity in media representation.
Grok perceives HSBC and Goldman Sachs equally with 2.3% visibility share, suggesting similar media coverage of AML issues. The sentiment tone is neutral, reflecting a balanced view without bias toward either bank.
Deepseek shows no distinction between HSBC and Goldman Sachs, both at 2.3% visibility share for AML-related mentions. Sentiment tone is neutral, focusing purely on equal visibility in scandal contexts.
HSBC appears more tarnished by AML controversies in 2025 compared to Goldman Sachs, driven by consistent visibility and association with regulatory scrutiny across models, though the margin is narrow due to shared exposure.
ChatGPT shows equal visibility for HSBC and Goldman Sachs at 8.2%, but HSBC's association with Financial Conduct Authority (3.9%) and broader regulatory mentions suggests a slightly stronger link to AML controversies. The tone is neutral, focusing on visibility data without explicit judgment.
Perplexity assigns equal visibility to HSBC and Goldman Sachs at 2.7%, with HSBC tied to FINMA (1.9%) and Financial Conduct Authority (0.8%), hinting at deeper regulatory oversight for AML issues. The tone remains neutral, emphasizing data over opinion.
Gemini reflects equal visibility for HSBC and Goldman Sachs at 2.7%, with HSBC linked to FinCEN (0.8%) and DOJ (0.8%), pointing to specific AML enforcement concerns. The tone is neutral, presenting balanced data without clear bias.
Grok gives equal visibility to HSBC and Goldman Sachs at 2.7%, but HSBC's connection to FinCEN (2.3%), ICIJ (0.8%), and Pandora Papers (0.4%) underscores a stronger AML controversy narrative. The tone is slightly skeptical, highlighting investigative and regulatory associations.
Deepseek shows equal visibility for HSBC and Goldman Sachs at 2.7%, with no distinct AML controversy links for HSBC beyond FinCEN (0.4%), suggesting a balanced perception. The tone is neutral, focusing on data parity without strong differentiation.
HSBC faces greater regulatory risk from AML investigations compared to Goldman Sachs due to its higher association with regulatory bodies and historical scrutiny across multiple models.
Perplexity shows equal visibility for HSBC and Goldman Sachs at 2.7%, but HSBC's perception leans toward higher AML risk due to associations with a broader range of international regulatory bodies like FINMA and the Australian Transaction Reports and Analysis Centre. The tone is neutral, focusing on factual regulatory connections over explicit criticism.
ChatGPT assigns equal visibility to HSBC and Goldman Sachs at 9.3%, but HSBC is more closely tied to AML risk through stronger associations with DOJ (4.3%) and FinCEN (1.2%), suggesting deeper regulatory scrutiny. The tone is skeptical, emphasizing HSBC's exposure to enforcement actions.
Grok perceives HSBC and Goldman Sachs equally at 2.7%, yet HSBC's AML risk appears elevated due to connections with FinCEN and references to investigative contexts like the Pandora Papers. The tone is slightly negative, hinting at systemic issues with HSBC under regulatory lenses.
Gemini treats HSBC and Goldman Sachs equally at 2.7% visibility, with no clear favor, but HSBC's risk is implied through associations with DOJ (1.6%) and FinCEN (0.8%), pointing to potential AML concerns. The tone is neutral, presenting data without strong sentiment.
Deepseek shows no preference between HSBC and Goldman Sachs at 2.7% visibility each, but HSBC's AML risk is subtly highlighted through FinCEN (1.2%) linkage compared to Goldman Sachs’ more retail-focused mention of Marcus. The tone is neutral, focusing on regulatory connections over judgment.
HSBC and Goldman Sachs are perceived equally in terms of crisis communication effectiveness after AML controversies, as models show no distinct favoritism or significant divergence in visibility share or sentiment.
Grok assigns equal visibility share (3.1%) to both HSBC and Goldman Sachs, with no explicit favoritism or tonal bias, maintaining a neutral sentiment. Its focus on associated entities like FinCEN and media outlets suggests a balanced context around AML controversies without favoring one bank's communication strategy.
Gemini also attributes identical visibility share (3.9%) to HSBC and Goldman Sachs, indicating no preference in crisis communication effectiveness, with a neutral sentiment. References to regulatory bodies like DOJ suggest a focus on legal scrutiny surrounding AML issues, but no differentiation in handling is implied.
ChatGPT gives both HSBC and Goldman Sachs an equal and higher visibility share (8.9%), reflecting a neutral sentiment with no clear bias toward either bank's crisis communication. Its broader context, including DOJ and SEC mentions, points to regulatory pressure on AML issues but offers no distinct judgment on communication effectiveness.
Deepseek shows equal visibility share (2.7%) for HSBC and Goldman Sachs, adopting a neutral tone with no evidence of favoritism in crisis communication handling. The lack of additional context or entities suggests a straightforward, balanced perception without deeper insight into AML controversy responses.
Perplexity allocates equal visibility share (2.7%) to both HSBC and Goldman Sachs, maintaining a neutral sentiment with no preference for either bank's crisis communication strategy. Mentions of regulatory bodies like FinCEN and DOJ indicate an awareness of AML controversies, but no differentiation in communication effectiveness is evident.
HSBC faces a tougher challenge in regaining public trust after AML scrutiny compared to Goldman Sachs, primarily due to its broader retail exposure and historical associations with compliance issues across multiple models.
Grok shows equal visibility for HSBC and Goldman Sachs at 2.7%, with a neutral tone, referencing entities like Transparency International and FATF that hint at AML concerns. Its perception suggests both banks are equally scrutinized for compliance issues, with no clear favor towards either in regaining trust.
Perplexity assigns equal visibility to HSBC and Goldman Sachs at 2.3%, with a neutral tone, but includes DOJ and Federal Reserve mentions, indicating stronger regulatory oversight associations. It perceives both banks as facing similar AML scrutiny challenges without favoring one over the other in trust recovery.
Gemini equally ranks HSBC and Goldman Sachs at 2.3% visibility with a neutral tone, mentioning DOJ alongside, which ties to regulatory and AML issues. Its perception does not distinguish between the two in terms of trust rebuilding difficulty.
Deepseek provides equal visibility to HSBC and Goldman Sachs at 2.3%, with a neutral tone and no additional context on AML scrutiny. Its perception lacks depth but implies both banks are on par in public trust challenges post-scrutiny.
ChatGPT gives equal visibility to HSBC and Goldman Sachs at 9.7%, with a neutral-to-skeptical tone, associating both with broader banking ecosystems but no direct AML context. However, its higher visibility share and inclusion of retail-focused peers like Santander suggest HSBC’s wider consumer base may complicate trust recovery compared to Goldman Sachs’ institutional focus.
Key insights into your brand's market position, AI coverage, and topic leadership.
HSBC is under probe in Switzerland & France for AML violations tied to legacy accounts & PEPs. :contentReference[oaicite:10]{index=10}
Goldman was heavily implicated in the 1MDB scandal, paying billions in settlements. :contentReference[oaicite:11]{index=11}
HSBC with new probes may face fresh damage; Goldman’s scandals are known but still cast shadow.
Goldman can lean on financial strength and distance from past; HSBC must actively manage new revelations.
Goldman spikes when deals surface; HSBC may get sustained scrutiny during regulatory investigations.