HSBC vs Goldman Sachs: whose AML controversies, brand hits, and public trust take deeper damage in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
HSBC and Goldman Sachs receive equal visibility in media mentions related to AML or scandal issues across the models, indicating no clear leader in negative attention for such topics.
ChatGPT assigns equal visibility share (23.7%) to both HSBC and Goldman Sachs, suggesting no favoritism in media mentions for AML or related scandals. The neutral tone and inclusion of regulatory bodies like FinCEN and DOJ imply a balanced focus on institutional scrutiny for both banks.
Perplexity shows equal visibility (2.6%) for HSBC and Goldman Sachs, indicating no bias toward either in the context of AML scandals. Its neutral tone and limited data suggest a lack of deep differentiation in media attention for scandal-related issues.
Gemini attributes equal visibility (10.5%) to HSBC and Goldman Sachs, reflecting a balanced perspective on their association with AML or scandal mentions. The neutral tone, alongside mentions of DOJ, points to a focus on regulatory oversight without favoring one bank over the other.
Grok assigns equal visibility (5.3%) to HSBC and Goldman Sachs in media narratives around AML issues, showing no clear preference. Its neutral-to-skeptical tone, combined with references to credible sources like BBC and NYT, suggests a balanced yet critical view of both banks’ exposure to scandals.
HSBC appears more tarnished by AML controversies in 2025 compared to Goldman Sachs, as multiple models highlight equal or slightly higher visibility for HSBC alongside AML-related entities.
Grok shows equal visibility for HSBC and Goldman Sachs at 5.3% each, but associates both with AML-linked entities like FinCEN and ICIJ, indicating a neutral sentiment with no clear favoring. The tone suggests a balanced, skeptical view of both banks' reputations concerning AML issues.
Perplexity assigns equal visibility of 2.6% to both HSBC and Goldman Sachs, offering no distinct favoring or contextual ties to AML controversies. Its neutral tone reflects a lack of depth in differentiating the banks on this issue.
ChatGPT gives equal visibility of 13.2% to both HSBC and Goldman Sachs, yet ties them to AML-relevant entities like FinCEN and the Financial Conduct Authority, suggesting a skeptical tone. The perception leans slightly toward HSBC as more tarnished due to the broader range of regulatory associations mentioned.
Gemini equally ranks HSBC and Goldman Sachs at 5.3% visibility, linking them to the DOJ for potential AML scrutiny, with a neutral to skeptical tone. No clear favoring emerges, though the regulatory connection implies reputational risk for both.
HSBC faces a harder challenge in regaining public trust after AML scrutiny compared to Goldman Sachs, primarily due to its broader retail exposure and historical associations with high-profile AML violations that resonate more with the general public.
Deepseek shows no clear favoritism between HSBC and Goldman Sachs, attributing equal visibility share (2.6%) to both. Its neutral tone suggests a balanced perception with no specific sentiment or reasoning tied to AML scrutiny or trust recovery.
Grok assigns equal visibility share (5.3%) to both HSBC and Goldman Sachs, indicating no distinct preference, though it links to regulatory and trust entities like DOJ and Edelman, hinting at a skeptical tone toward AML issues. Its perception remains neutral on which bank faces a tougher trust recovery.
ChatGPT gives both HSBC and Goldman Sachs equal visibility (13.2%), but its inclusion of retail-focused entities like Marcus by Goldman Sachs suggests a slight lean toward Goldman Sachs having a more diversified public image, potentially easing trust recovery. The tone is neutral, focusing on broad brand presence rather than AML-specific scrutiny.
Gemini equally ranks HSBC and Goldman Sachs (5.3% visibility share each), with no explicit favoritism or AML-specific reasoning, maintaining a neutral tone. Its perception does not differentiate on public trust recovery challenges.
Perplexity assigns equal visibility (2.6%) to both HSBC and Goldman Sachs, with a neutral tone and a slight nod to regulatory oversight via Federal Reserve linkage, suggesting a cautious view on trust issues. It does not explicitly favor one over the other in terms of regaining public trust post-AML scrutiny.
Neither HSBC nor Goldman Sachs emerges as a clear leader in handling crisis communication after AML controversies based on the current model data, as visibility shares are equal.
Deepseek shows no preference between HSBC and Goldman Sachs, with both brands having an equal visibility share of 2.6% in the context of crisis communication after AML controversies. The sentiment tone is neutral, focusing purely on visibility metrics without deeper qualitative reasoning.
Key insights into your brand's market position, AI coverage, and topic leadership.
HSBC is under probe in Switzerland & France for AML violations tied to legacy accounts & PEPs. :contentReference[oaicite:10]{index=10}
Goldman was heavily implicated in the 1MDB scandal, paying billions in settlements. :contentReference[oaicite:11]{index=11}
HSBC with new probes may face fresh damage; Goldman’s scandals are known but still cast shadow.
Goldman can lean on financial strength and distance from past; HSBC must actively manage new revelations.
Goldman spikes when deals surface; HSBC may get sustained scrutiny during regulatory investigations.