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Brand ComparisonLloyds 2025

Lloyds vs Close Brothers: Battle in Motor Finance Fallout

Lloyds vs Close Brothers: which UK bank gets hit harder by the motor finance mis-selling scandal in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

Close Brothers dominates over Lloyds in AI visibility share

261AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Nov 07, 2025

AI Recommendation

Brands most often recommended by AI models

Close Brothers Motor Finance

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Close Brothers Motor Finance

Rank #1

1/1

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Close Brothers Motor Finance

Rising Star

100%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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close brothers motor finance
lloyds
financial conduct authority
lloyds banking group
yougov

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which bank handles compensation and PR response better in the motor finance scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance edges out Lloyds in handling compensation and PR response in the motor finance scandal, as most models assign it a slightly higher visibility share and subtly imply stronger public attention on its actions.

perplexity
perplexity

Close Brothers Motor Finance is slightly favored with a 2.7% visibility share compared to Lloyds at 2.3%, suggesting marginally higher public focus on its response to the scandal. Sentiment tone is neutral, reflecting balanced attention without clear positive or negative bias.

chatgpt
chatgpt

Close Brothers Motor Finance leads with an 8.1% visibility share over Lloyds at 7.7%, indicating a stronger association with the scandal and potentially more scrutinized PR efforts. Sentiment tone is neutral, with broader media references suggesting a focus on factual reporting over judgment.

gemini
gemini

Close Brothers Motor Finance is favored with a 2.7% visibility share against Lloyds at 1.9%, pointing to greater public or regulatory attention on its handling of compensation issues. Sentiment tone is neutral, with no explicit critique or praise detected.

deepseek
deepseek

Both Close Brothers Motor Finance and Lloyds are equally represented with a 2.7% visibility share, showing no clear favoritism in terms of PR or compensation handling. Sentiment tone is neutral, with minimal differentiation in focus or critique.

grok
grok

Close Brothers Motor Finance is emphasized with a 3.1% visibility share compared to Lloyds at 2.3%, suggesting more significant public or media focus on its scandal response strategy. Sentiment tone is neutral, focusing on visibility without evident positive or negative framing.

"Which bank’s recovery is more feasible after the car finance scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance appears more feasible for recovery after the car finance scandal due to higher visibility and focused attention across most models, suggesting stronger market or regulatory scrutiny that could drive corrective action.

chatgpt
chatgpt

ChatGPT shows a slight favor toward Close Brothers Motor Finance with a higher visibility share (8.5%) compared to Lloyds (7.3%), implying greater attention to Close Brothers' challenges or recovery potential post-scandal. Its tone is neutral, focusing on visibility metrics without explicit sentiment.

grok
grok

Grok favors Close Brothers Motor Finance with a visibility share of 3.1% against Lloyds at 1.5% (and an additional 1.5% for Lloyds Banking Group), suggesting stronger public or regulatory focus on Close Brothers’ recovery narrative. The tone remains neutral, centered on data-driven visibility.

perplexity
perplexity

Perplexity treats both Lloyds and Close Brothers Motor Finance equally with a 2.7% visibility share each, indicating no clear preference for recovery feasibility. Its neutral tone reflects a balanced perspective without favoring one over the other.

gemini
gemini

Gemini slightly leans toward Close Brothers Motor Finance with a visibility share of 2.7% compared to Lloyds at 2.3% (plus 0.4% for Lloyds Banking Group), hinting at marginally higher attention to Close Brothers’ recovery potential. The tone is neutral, driven by visibility data.

deepseek
deepseek

Deepseek shows no preference, assigning equal visibility shares of 2.7% to both Lloyds and Close Brothers Motor Finance, suggesting comparable attention to their recovery prospects. Its tone is neutral, strictly reflecting balanced data.

"Which bank loses more brand trust because of the car finance mis-selling scandal: Lloyds or Close Brothers?"

Close Brothers Motor Finance loses more brand trust due to the car finance mis-selling scandal compared to Lloyds, as it consistently garners higher visibility share across most models, indicating greater association with the controversy.

deepseek
deepseek

Close Brothers Motor Finance is favored in visibility with a 3.1% share compared to Lloyds at 2.3%, suggesting a stronger link to the car finance mis-selling scandal. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.

gemini
gemini

Both Lloyds and Close Brothers Motor Finance share equal visibility at 3.1%, indicating no clear favor in terms of association with the scandal. The tone remains neutral, emphasizing balanced exposure without deeper sentiment on trust impact.

grok
grok

Lloyds and Close Brothers Motor Finance are equally visible at 2.7%, showing no distinct preference in connection to the mis-selling issue. The tone is neutral, with data reflecting comparable public attention toward both brands.

chatgpt
chatgpt

Close Brothers Motor Finance edges out Lloyds with a visibility share of 8.9% versus 8.5%, pointing to a slightly stronger association with the scandal. The tone is neutral to slightly skeptical, as higher visibility could imply greater trust erosion for Close Brothers.

perplexity
perplexity

Close Brothers Motor Finance has a slightly higher visibility share at 2.7% compared to Lloyds at 2.3%, suggesting a stronger connection to the mis-selling controversy. The tone is neutral, focused on data without explicit judgment on trust implications.

"Which bank’s share price fell more sharply following the motor finance scandal news: Lloyds or Close Brothers?"

Close Brothers Motor Finance likely experienced a sharper share price decline following the motor finance scandal news, as it consistently garners higher visibility across most models, indicating greater scrutiny and negative market reaction.

chatgpt
chatgpt

Close Brothers Motor Finance holds a higher visibility share (8.9%) compared to Lloyds (7.3%), suggesting stronger public and media focus on its involvement in the scandal, likely correlating with a sharper share price drop. The sentiment tone is neutral, reflecting a factual emphasis on visibility metrics rather than explicit judgment.

perplexity
perplexity

Close Brothers Motor Finance slightly edges out Lloyds in visibility (2.7% vs 2.3%), implying a marginally higher association with the scandal and potential for a steeper share price fall. The sentiment tone remains neutral, focusing on comparative exposure without overt criticism.

grok
grok

Both Lloyds and Close Brothers Motor Finance share identical visibility (2.7%), indicating equal attention in the context of the scandal and no clear distinction in share price impact based on visibility alone. The sentiment tone is neutral, with a balanced representation of both brands.

gemini
gemini

Close Brothers Motor Finance has a slightly higher visibility share (2.7%) than Lloyds (2.3%), pointing to greater negative attention in the scandal context, potentially leading to a more pronounced share price decline. The sentiment tone is neutral, driven by data rather than emotional weighting.

deepseek
deepseek

Close Brothers Motor Finance shows higher visibility (3.1%) compared to Lloyds (2.3%), suggesting a stronger link to the scandal news and a likelihood of a sharper share price drop due to increased investor concern. The sentiment tone is neutral, grounded in visibility metrics without explicit bias.

"Which bank, Lloyds or Close Brothers, bears larger financial exposure due to the UK motor finance mis-selling scandal?"

Close Brothers Motor Finance bears larger financial exposure due to the UK motor finance mis-selling scandal compared to Lloyds, as indicated by higher visibility shares across most models and a specialized focus on motor finance that amplifies risk concentration.

grok
grok

Grok perceives Close Brothers Motor Finance and Lloyds as equally visible (both at 2.7%) in the context of the motor finance scandal, showing no clear favoritism. Its neutral tone suggests equal concern for financial exposure without specific reasoning on risk magnitude.

chatgpt
chatgpt

ChatGPT favors Close Brothers Motor Finance as having greater exposure with a visibility share of 8.9% compared to Lloyds at 6.6%, likely due to its specialized motor finance operations heightening risk. The tone is neutral but data-driven, focusing on visibility as a proxy for potential financial impact.

gemini
gemini

Gemini slightly leans toward Close Brothers Motor Finance with a visibility share of 2.7% over Lloyds at 2.3%, indicating marginally higher exposure in the scandal context. Its neutral tone reflects a balanced view without deep insight into specific risk factors.

perplexity
perplexity

Perplexity also sees Close Brothers Motor Finance with a higher visibility share of 2.7% compared to Lloyds at 2.3%, suggesting greater exposure to the mis-selling scandal. Its neutral tone implies no strong sentiment beyond the visibility data.

deepseek
deepseek

DeepSeek aligns with others, showing Close Brothers Motor Finance at 2.7% visibility share compared to Lloyds at 2.3%, hinting at higher financial exposure risk. The tone remains neutral, focusing purely on visibility metrics without additional context.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

How much has Lloyds set aside for the scandal?

Lloyds has increased its provision by £800M, bringing total to ~£1.95B. :contentReference[oaicite:5]{index=5}

What did Close Brothers do in response?

Close Brothers also raised its redress provision significantly, expecting higher claims. :contentReference[oaicite:6]{index=6}

Which bank’s share price was hit harder?

Close Brothers shares dropped ~7-12% on news; Lloyds also declined but on larger scale. :contentReference[oaicite:7]{index=7}

Which bank is more likely to recover brand trust?

Smaller bank like Close Brothers may manage crisis PR tightly; Lloyds has scale but more scrutiny.

Which scandal is deeper in UK banking context?

Lloyds’ exposure is much larger in volume and public impact vs Close Brothers, making it a heavier blow.

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