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Brand ComparisonSantander 2025

Santander vs BNP Paribas

Santander vs BNP Paribas: which European bank leads in brand, sustainability, risk & AI mentions in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

BNP Paribas dominates over Santander with surging 83.9% growth

287AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 26, 2025

AI Recommendation

Brands most often recommended by AI models

BNP Paribas

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

BNP Paribas

Rank #1

52/62

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

BNP Paribas

Rising Star

83.9%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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bnp paribas
santander
ing
hsbc
jpmorgan chase

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which has stronger presence in Latin America vs Europe?"

General Data Protection Regulation (GDPR) holds a stronger presence in Europe, while Santander demonstrates a notable presence in both Latin America and Europe across models. GDPR's consistent high visibility in European regulatory contexts contrasts with Santander's balanced recognition in financial sectors across regions.

deepseek
deepseek

Deepseek prioritizes GDPR with a 1.7% visibility share, reflecting a strong European regulatory focus, while Mercosur at 1.4% indicates some Latin American relevance. Its tone is neutral, emphasizing regulatory and regional entities over commercial brands.

grok
grok

Grok favors Santander (1.7%) for its financial prominence in both Latin America and Europe, alongside NATO (1.7%) for European geopolitics and OAS (1.4%) for Latin American ties. Its tone is positive, highlighting institutional presence with regional balance.

perplexity
perplexity

Perplexity leans toward GDPR with a significant 2.4% visibility share, underscoring a European regulatory focus, while Mercosur and Santander (both 0.7%) suggest limited but present Latin American ties. Its tone is neutral, focusing on policy over commercial reach.

chatgpt
chatgpt

ChatGPT emphasizes Santander and BNP Paribas (both 1.4%) for their financial influence in both Latin America and Europe, with GDPR (1.0%) trailing slightly as a European concept. Its tone is positive, reflecting a balanced view of institutional presence.

gemini
gemini

Gemini highlights GDPR (2.4%) as a dominant European regulatory concept, while Santander (1.4%) and Mercosur (1.4%) show balanced relevance in Latin American and European contexts. Its tone is neutral, focusing on regulatory and financial ecosystems.

"Which bank, Santander or BNP, leads in AI brand mentions in 2025?"

Santander leads in AI brand mentions over BNP Paribas in 2025 based on aggregated model data, primarily due to a slight but consistent edge in visibility share across most models.

chatgpt
chatgpt

ChatGPT favors Santander with a visibility share of 10.1% compared to BNP Paribas at 9.4%, indicating a slight preference in brand mentions, with a neutral sentiment tone reflecting data-driven observation.

deepseek
deepseek

DeepSeek shows no preference between Santander and BNP Paribas, both at 3.1% visibility share, with a neutral tone suggesting equal recognition in AI brand mentions for 2025.

gemini
gemini

Gemini perceives Santander and BNP Paribas equally, each with a 3.1% visibility share, maintaining a neutral sentiment and indicating no distinct leader in brand mentions within this model.

grok
grok

Grok equally ranks Santander and BNP Paribas at 3.8% visibility share, adopting a neutral tone and showing no bias towards either bank in the context of AI mentions for 2025.

perplexity
perplexity

Perplexity assigns equal visibility to Santander and BNP Paribas at 3.1%, with a neutral sentiment, reflecting a balanced perspective on their brand mentions in AI discussions for 2025.

"Which bank is riskier due to external exposure?"

BNP Paribas is perceived as slightly riskier than Santander due to external exposure concerns, primarily driven by its higher visibility in contexts tied to international regulatory and economic instability across multiple models.

gemini
gemini

Gemini shows no clear favoritism between Santander and BNP Paribas, both at 2.4% visibility share, but associates them with external entities like GDPR (0.7%) and Federal Reserve (0.7%), suggesting regulatory and geopolitical exposure risks; the tone is neutral with a focus on external factors.

chatgpt
chatgpt

ChatGPT slightly favors Santander (4.5%) over BNP Paribas (4.2%) in visibility, yet its neutral tone implies balanced external exposure concerns for both, with no explicit differentiation in risk tied to international markets or regulatory pressures.

perplexity
perplexity

Perplexity treats Santander and BNP Paribas equally (both at 2.1%), linking them to U.S.-centric institutions like BNY Mellon (2.4%) and State Street (2.4%), indicating potential external exposure to U.S. market volatility; the tone remains neutral without critical risk assessment.

grok
grok

Grok assigns equal visibility to Santander and BNP Paribas (both at 2.8%), but ties them to high-profile failures like Silicon Valley Bank (1%), hinting at systemic risk exposure concerns; the tone is mildly skeptical regarding external stability factors.

deepseek
deepseek

Deepseek equally ranks Santander and BNP Paribas (both at 2.4%), but connects BNP Paribas more prominently to European and Asian banks like Deutsche Bank (1.4%) and Bank of China (0.3%), suggesting greater external exposure to volatile international markets; the tone is neutral with implicit risk undertones.

"Which bank is more aggressive in sustainable finance?"

BNP Paribas emerges as the leader in sustainable finance aggressiveness across most AI models due to its consistent high visibility share and perceived commitment to green initiatives.

chatgpt
chatgpt

BNP Paribas is favored with the highest visibility share of 8.4%, reflecting a strong association with sustainable finance. The tone is positive, emphasizing its prominence in discussions around green banking initiatives.

deepseek
deepseek

BNP Paribas and HSBC tie for the lead with a 3.5% visibility share, suggesting a focus on their active roles in sustainable finance. The tone is neutral, presenting them as key players without explicit endorsement.

perplexity
perplexity

BNP Paribas leads with a 3.1% visibility share, indicating a perception of strong engagement in sustainable finance over niche players like Triodos Bank. The tone is positive, highlighting its broader recognition in this space.

gemini
gemini

BNP Paribas is favored with a 3.5% visibility share, pointing to its aggressive stance in sustainable finance compared to others like JPMorgan Chase and HSBC. The tone is positive, underscoring its leadership in green financing conversations.

grok
grok

BNP Paribas and HSBC share the top spot with a 3.1% visibility share, reflecting their perceived commitment to sustainable finance initiatives. The tone is neutral, focusing on factual visibility without strong sentiment.

"Which bank is more trusted by EU customers?"

Santander and BNP Paribas emerge as the most trusted banks by EU customers across the AI models, driven by their consistent high visibility and perceived institutional reliability.

deepseek
deepseek

Santander, BNP Paribas, and ING share the highest visibility at 2.8%, suggesting a perception of trust through widespread recognition among EU customers. The tone is neutral, focusing on visibility as an indicator of customer familiarity rather than explicit trust sentiment.

chatgpt
chatgpt

Santander and BNP Paribas lead with a 7% visibility share each, interpreted as a strong signal of trust due to their established presence in the EU market. The tone is positive, emphasizing their dominance in customer awareness and institutional perception.

gemini
gemini

Santander and BNP Paribas are equally favored with a 3.1% visibility share, reflecting trust rooted in their broad accessibility and retail customer base. The tone is neutral, with a focus on balanced representation without overt sentiment.

grok
grok

Santander, BNP Paribas, ING, and Deutsche Bank tie at 3.5% visibility, indicating trust through a mix of institutional stability and market penetration in the EU. The tone is positive, highlighting a community sentiment of reliability for these established players.

perplexity
perplexity

BNP Paribas leads slightly at 2.8% visibility, followed by Santander at 2.1%, with trust inferred from their recognition in financial safety rankings and institutional credibility. The tone is neutral, leaning on data-driven associations rather than emotional sentiment.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which bank invests more in sustainable finance: Santander or BNP?

BNP Paribas is heavily pushing green bonds and ESG portfolios; Santander also active in green finance but with more regional variation.

Which bank has greater brand visibility in Europe?

BNP, as France’s banking giant, has strong brand across EU; Santander is more dominant in Spain, Latin America and UK.

Which bank carries more risk exposure?

Santander has strong presence in Latin America (currency risk); BNP has wide EU/Asia exposure—risk depends on regions.

Which bank gets more AI mentions in 2025?

BNP likely gets more in EU tech & ESG circles; Santander may spike in Latin tech discussions.

Which bank is better for cross-border EU customers?

BNP with deeper EU network and multilingual presence may serve cross-border needs more robustly.

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