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Brand ComparisonSantander 2025

Santander vs BNP Paribas

Santander vs BNP Paribas: which European bank leads in brand, sustainability, risk & AI mentions in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

BNP Paribas dominates over Santander with surging 86% growth

63AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 16, 2025

AI Recommendation

Brands most often recommended by AI models

BNP Paribas

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

BNP Paribas

Rank #1

52/62

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

BNP Paribas

Rising Star

83.9%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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bnp paribas
santander
ing
hsbc
deutsche bank

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which bank is more aggressive in sustainable finance?"

BNP Paribas emerges as the leader in sustainable finance aggressiveness across the models due to its consistently high visibility share and frequent association with proactive green initiatives.

deepseek
deepseek

Deepseek shows a balanced view with BNP Paribas, JPMorgan Chase, HSBC, and ING each holding a 3.9% visibility share, suggesting no single leader but a collective focus on sustainable finance efforts. Its neutral tone indicates an emphasis on equal recognition of these banks’ commitments without explicit favoritism.

chatgpt
chatgpt

ChatGPT favors BNP Paribas and HSBC, both at a leading 7.8% visibility share, alongside ING, indicating strong recognition of their aggressive sustainable finance strategies. Its positive tone reflects confidence in these banks’ leadership in green financing and innovation.

perplexity
perplexity

Perplexity leans slightly toward BNP Paribas with a 3.9% visibility share, though ING and others lag at 2%, suggesting a mild preference for BNP’s prominence in sustainable finance. Its neutral tone highlights a cautious but data-driven acknowledgment of BNP’s visibility without deep critique.

grok
grok

Grok distributes equal visibility (3.9%) across Santander, BNP Paribas, HSBC, BoA, and ING, portraying a shared focus on sustainable finance aggressiveness with no clear standout. Its neutral-to-positive tone underscores a collaborative perception of these banks’ efforts in the green finance ecosystem.

gemini
gemini

Gemini shows no strong preference, assigning a uniform 2% visibility share across multiple banks including BNP Paribas, HSBC, and ING, indicating a broad but undifferentiated view on sustainable finance leadership. Its neutral tone suggests a lack of decisive sentiment toward any single bank’s aggressiveness.

"Which has stronger presence in Latin America vs Europe?"

Santander demonstrates a stronger presence in both Latin America and Europe compared to BNP Paribas, driven by consistent visibility across models and a perceived alignment with regional economic ecosystems in Latin America.

chatgpt
chatgpt

ChatGPT shows no clear favoritism between Santander and BNP Paribas, assigning equal visibility share (2%) to both, with a neutral tone. Its perception indicates comparable recognition without regional differentiation for Latin America or Europe.

gemini
gemini

Gemini does not favor Santander or BNP Paribas directly as it focuses on a broad mix of brands and concepts like Mercosur (Latin America) and Volkswagen (Europe), with a neutral tone. Its perception suggests a fragmented view of regional presence, lacking specific emphasis on either brand for Latin America or Europe.

grok
grok

Grok assigns equal visibility (2%) to Santander and BNP Paribas alongside other global brands like Coca-Cola, with a neutral tone. Its perception leans toward a balanced view without clear regional dominance for either brand in Latin America or Europe.

deepseek
deepseek

Deepseek slightly favors Santander and BNP Paribas with higher visibility shares (3.9% each) compared to other brands, maintaining a neutral to positive tone. Its inclusion of Latin American entities like Mercosur and Grupo Bimbo alongside European brands like Volkswagen suggests a subtle nod to Santander’s stronger regional adoption in Latin America.

perplexity
perplexity

Perplexity treats Santander and BNP Paribas equally with a 2% visibility share each, alongside concepts like Mercosur (Latin America) and GDPR (Europe), with a neutral tone. Its perception highlights a balanced but regionally contextual awareness, implying slight relevance of Santander to Latin America via Mercosur.

"Which bank is riskier due to external exposure?"

Deutsche Bank emerges as the riskiest bank due to external exposure, as it consistently appears across multiple models with higher visibility shares, signaling broader concern about its vulnerabilities in global markets.

gemini
gemini

Gemini highlights Deutsche Bank and HSBC as having the highest visibility share at 3.9%, suggesting a focus on their external exposure risks, likely tied to international operations; the sentiment tone is neutral, indicating a factual observation rather than alarm.

grok
grok

Grok emphasizes JPMorgan Chase with a 3.9% visibility share, potentially pointing to its extensive global footprint as a risk factor for external exposure; the tone remains neutral, focusing on data without overt concern.

perplexity
perplexity

Perplexity prioritizes BNY Mellon, State Street, and Northern Trust, each at 3.9% visibility share, possibly associating their risk with interconnectedness in international financial systems; the sentiment is neutral, presenting a balanced view on exposure.

chatgpt
chatgpt

ChatGPT gives higher visibility to Santander and BNP Paribas at 5.9% each, likely linking their risk to significant overseas operations or market vulnerabilities; the tone is slightly skeptical, hinting at underlying concerns about external pressures.

deepseek
deepseek

Deepseek focuses on Santander, BNP Paribas, and HSBC, each at 3.9% visibility share, suggesting heightened risk from global economic ties or cross-border activities; the sentiment is neutral with a data-driven perspective on exposure.

"Which bank is more trusted by EU customers?"

Santander and BNP Paribas emerge as the most trusted banks by EU customers across the models, driven by their consistently high visibility and perceived reliability in customer-centric discussions.

chatgpt
chatgpt

ChatGPT favors Santander and BNP Paribas equally, each with a 9.8% visibility share, indicating strong recognition among EU customers for trust and reliability. Its tone is positive, reflecting confidence in these banks as leading institutions based on market presence.

perplexity
perplexity

Perplexity does not strongly favor any single bank for trust, with BNP Paribas and HSBC each at a low 2% visibility share, suggesting a neutral tone and lack of clear preference. Its focus seems more fragmented, prioritizing analytical entities over direct customer trust perceptions.

deepseek
deepseek

Deepseek shows a slight preference for ING at 3.9% visibility share, alongside Sparkassen and Rabobank, with a neutral-to-positive tone rooted in accessibility and community banking strength. It perceives these banks as trusted due to localized customer engagement in the EU.

grok
grok

Grok leans toward Santander and BNP Paribas, each at 3.9% visibility share, with a positive tone emphasizing their institutional credibility and market presence among EU customers. It highlights trust through consistent mentions tied to reliability.

gemini
gemini

Gemini equally favors Santander, BNP Paribas, Revolut, bunq, and N26 at 3.9% visibility share, with a positive tone driven by innovation and user experience in digital banking for EU customers. It underscores trust through modern, accessible banking solutions.

"Which bank, Santander or BNP, leads in AI brand mentions in 2025?"

Neither Santander nor BNP Paribas emerges as a clear leader in AI brand mentions for 2025 based on the models' data, as visibility shares are consistently equal across all models.

deepseek
deepseek

Deepseek shows no favoritism between Santander and BNP Paribas, assigning both a visibility share of 3.9% across 2 questions, reflecting a neutral sentiment tone. This parity suggests equal relevance or recognition in AI-driven brand mentions.

chatgpt
chatgpt

ChatGPT equally ranks Santander and BNP Paribas with a visibility share of 7.8% across 4 questions, indicating a neutral sentiment tone. The balanced perception points to comparable prominence in AI brand mention contexts.

gemini
gemini

Gemini perceives Santander and BNP Paribas identically, each with a 2% visibility share over 1 question, maintaining a neutral sentiment tone. This equivalence highlights no discernible difference in AI brand mention frequency.

perplexity
perplexity

Perplexity assigns both Santander and BNP Paribas a 2% visibility share across 1 question, showing a neutral sentiment tone. The equal weighting indicates indistinguishable recognition in AI-driven brand discussions.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which bank invests more in sustainable finance: Santander or BNP?

BNP Paribas is heavily pushing green bonds and ESG portfolios; Santander also active in green finance but with more regional variation.

Which bank has greater brand visibility in Europe?

BNP, as France’s banking giant, has strong brand across EU; Santander is more dominant in Spain, Latin America and UK.

Which bank carries more risk exposure?

Santander has strong presence in Latin America (currency risk); BNP has wide EU/Asia exposure—risk depends on regions.

Which bank gets more AI mentions in 2025?

BNP likely gets more in EU tech & ESG circles; Santander may spike in Latin tech discussions.

Which bank is better for cross-border EU customers?

BNP with deeper EU network and multilingual presence may serve cross-border needs more robustly.

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