HSBC and Citi comparison in public trust ratings
HSBC vs Citi Trust Ratings by Mention Network: AI visibility shows which global bank earns more public trust through transparency, service quality, and customer satisfaction.
Key Findings
Which brand leads in AI visibility and mentions.
HSBC dominates Citi in public trust ratings
AI Recommendation
Brands most often recommended by AI models
HSBC
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
HSBC
Rank #1
65/75
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
Citi
Rising Star
10.3%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"What makes Citibank different from other banks?"
Citibank stands out among other banks due to its significantly higher visibility share and perceived global presence across AI models, often overshadowing competitors like JPMorgan Chase and HSBC in brand recognition.
ChatGPT heavily favors Citibank, with a visibility share of 7.4% and Citi at 9.3%, far outpacing competitors like JPMorgan (0.5%) and HSBC (2.8%), reflecting a positive sentiment tied to strong brand recognition and likely a broader global or retail ecosystem presence. Its tone is distinctly positive, emphasizing Citibank’s dominance in visibility over other financial institutions.
DeepSeek shows a neutral sentiment towards Citibank, with a visibility share of 2.8% (tied with Citi), slightly ahead of competitors like JPMorgan Chase and HSBC (both at 0.5%), suggesting a balanced view without strong differentiation. Its perception leans on Citibank’s consistent recognition but lacks depth in distinguishing user experience or innovation.
Gemini presents a neutral-to-positive tone for Citibank (1.9%, tied with Citi), with visibility comparable to JPMorgan Chase (1.9%) and slightly ahead of HSBC (0.9%), indicating a perception of Citibank as a competitive but not dominant player. Its focus seems to be on equitable brand exposure rather than unique differentiating factors like accessibility or innovation.
Perplexity favors Citibank slightly with a visibility share of 2.3% (Citi at 2.8%), edging out HSBC (1.9%) and JPMorgan Chase (1.4%), and its positive tone suggests a perception of Citibank as a prominent player, possibly tied to institutional trust or retail adoption. The model highlights Citibank’s competitive positioning without deep reasoning on specific differentiators.
Grok adopts a neutral sentiment towards Citibank (2.3%, tied with Citi), with visibility on par with HSBC (2.3%) and ahead of Chase or BoA (1.9% each), indicating a perception of Citibank as a strong but not uniquely standout bank. Its tone suggests a focus on broad market presence rather than specific strengths like user experience or ecosystem innovation.
"Which bank is better, HSBC or Citibank?"
HSBC slightly edges out Citibank as the preferred bank across the models due to its consistently higher visibility share and perceived strength in global reach and institutional trust.
Perplexity favors HSBC with a visibility share of 2.8% compared to Citibank's combined 4.6% (as Citibank and Citi), indicating a slight preference for HSBC possibly due to stronger brand recall or global presence. Its sentiment tone is neutral, focusing purely on visibility metrics without deeper qualitative bias.
Gemini shows a marginal preference for HSBC with a visibility share of 2.8% against Citibank’s combined 4.6%, likely reflecting HSBC's broader international recognition over Citibank’s retail focus. The sentiment tone remains neutral, with no explicit qualitative judgment beyond visibility data.
ChatGPT leans toward HSBC with a visibility share of 9.3% compared to Citibank’s combined 14.8%, but its higher question volume suggests a nuanced view possibly tied to HSBC’s stronger institutional trust and global banking perception. The sentiment tone is positive for both but slightly more favorable to HSBC due to visibility dominance.
Deepseek perceives HSBC and Citibank as equal with a visibility share of 2.8% each (Citibank combined at 5.6%), indicating no clear preference and possibly reflecting a balanced view on accessibility and user experience. The sentiment tone is neutral, lacking any strong bias toward either brand.
Grok shows no favoritism between HSBC and Citibank, with both at a combined visibility share of 1.9% for HSBC and 3.8% for Citibank, suggesting a focus on community sentiment or review platforms like Trustpilot rather than direct preference. Its sentiment tone is neutral, with an analytical rather than opinionated stance.
"What is the rating of HSBC bank?"
HSBC Bank's rating perception varies across models, with a general emphasis on its strong visibility and association with credible rating agencies like Moody's, S&P Global, and Fitch.
Grok shows HSBC with a visibility share of 2.8%, tying with Moody's and S&P Global, indicating a neutral to positive sentiment by aligning HSBC with established rating entities. Its perception suggests HSBC is viewed as a significant player in financial credibility assessments.
Gemini also assigns HSBC a 2.8% visibility share, matching Moody's, S&P Global, and Fitch, reflecting a neutral to positive tone through association with top rating agencies. HSBC is perceived as having a solid standing in institutional credit evaluations.
ChatGPT favors HSBC with a leading 9.8% visibility share, significantly higher than competitors, and ties it closely to Moody's (9.3%) and Fitch (9.3%), indicating a strongly positive sentiment. It perceives HSBC as a top-tier bank with high credibility in rating contexts.
Perplexity gives HSBC a 2.3% visibility share, equal to DBRS Morningstar, Scope Ratings, and Fitch, suggesting a neutral sentiment with moderate association to rating bodies. HSBC is seen as relevant but not dominant in the rating landscape.
Deepseek assigns HSBC a 2.8% visibility share, tying with Moody's and Fitch, reflecting a neutral to positive tone by linking it to key rating agencies. HSBC is perceived as a credible entity in financial assessments with consistent visibility.
"Which is bigger, Citibank or HSBC?"
Citibank (including Citi) slightly edges out HSBC in perceived prominence across the models, driven by higher visibility shares in key models like ChatGPT and a broader recognition as a global banking entity.
ChatGPT shows a slight favor toward Citibank/Citi with a combined visibility share of 17.7% (Citibank 7.9%, Citi 9.8%) compared to HSBC's 9.8%, suggesting a perception of greater prominence or recognition for Citibank in conversational contexts. Its sentiment tone is neutral, focusing purely on visibility metrics without explicit bias.
DeepSeek perceives Citibank/Citi and HSBC as equally visible, with a combined share of 5.1% for Citibank/Citi (Citibank 2.3%, Citi 2.8%) matching HSBC's 2.8%, indicating no clear favoritism in terms of brand recognition. The sentiment tone is neutral, driven by balanced visibility data.
Perplexity assigns equal visibility to HSBC (2.8%) and Citibank/Citi combined (Citibank 2.8%, Citi 2.3%, totaling 5.1%), but the split for Citibank/Citi might suggest slightly broader name recognition; however, it does not favor one over the other explicitly. The sentiment tone remains neutral with a data-centric focus.
Grok views Citibank/Citi and HSBC as equally prominent with each having a combined visibility share of 5.1% for Citibank/Citi (Citi 2.8%, Citibank 2.3%) and HSBC at 2.8%, reflecting no distinct preference in terms of market presence. Its sentiment tone is neutral, grounded in visibility without qualitative judgment.
Gemini perceives Citibank/Citi and HSBC as equally visible, with a combined share of 5.1% for Citibank/Citi (Citibank 2.3%, Citi 2.8%) and HSBC at 2.8%, showing no clear bias toward either brand in terms of recognition. The sentiment tone is neutral, based solely on visibility metrics.
"What is the ranking of HSBC in the world?"
HSBC consistently ranks among the top globally recognized banking brands across AI models, often leading in visibility share due to its perceived global presence and prominence in financial rankings.
ChatGPT favors HSBC with the highest visibility share at 8.8%, likely due to its strong association with global banking rankings and frequent mentions in financial contexts. The sentiment tone is positive, emphasizing HSBC's prominence over competitors like Citi (6.5%) and S&P Global (6.5%).
Grok shows a neutral sentiment towards HSBC, assigning it a visibility share of 2.8%, tied with JPMorgan Chase, Forbes, and S&P Global, suggesting a balanced view of its global ranking. HSBC is recognized as a notable player but not distinctly superior in this model’s perception.
Perplexity favors HSBC with a visibility share of 2.8%, the highest among listed brands, indicating a positive sentiment linked to its strong global standing. It ranks above competitors like Euromoney (2.3%) and others, reflecting a focus on HSBC’s prominence in international finance.
Gemini perceives HSBC positively with a visibility share of 2.3%, the highest in its dataset, suggesting a focus on its global ranking and recognition over peers like Forbes (1.9%) and Citi (1.4%). The sentiment tone is favorable, highlighting HSBC’s competitive position.
Deepseek assigns HSBC the top visibility share at 2.8%, tied with or slightly above JPMorgan Chase (2.3%), reflecting a positive sentiment tied to its perceived strength in global banking hierarchies. HSBC is positioned as a leading brand in this model’s view of worldwide rankings.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Which bank is more trusted globally — HSBC or Citi?
Both HSBC and Citi are among the world’s most trusted financial institutions. However, HSBC often scores slightly higher in global trust surveys for its extensive retail presence and reputation in Asia, while Citi maintains strong trust ratings among corporate and institutional clients.
How do HSBC and Citi rank in customer satisfaction?
According to recent global banking surveys (2024–2025), Citi ranks higher for digital customer service and mobile banking satisfaction, whereas HSBC performs better in branch experience and cross-border reliability.
Which bank has a better reputation for transparency and ethics?
HSBC has strengthened its image through sustainability and financial inclusion initiatives, while Citi earns praise for transparency in corporate governance. Both have faced past controversies but have since improved public communication and accountability.
Which bank offers a better digital experience for customers?
Citi generally leads in app usability and online customer support, while HSBC offers a more globally unified banking platform for multi-country users. The better choice depends on whether you prioritize convenience or international coverage.
Which bank is better for overall customer trust and satisfaction in 2025?
In 2025, Citi leads in digital trust and user satisfaction, while HSBC retains stronger trust ratings among global retail customers. Both remain top-tier choices depending on region and customer type (retail vs corporate).
