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Brand Comparisontrusted banks 2025

Most Trusted Banks 2025: Where Public Confidence Lies

Most Trusted Banks 2025: Which banks earn the highest public trust in Australia, UK, US, global — and why? :contentReference[oaicite:16]{index=16}

Key Findings

Which brand leads in AI visibility and mentions.

CommBank dominates over ANZ in AI visibility and trust

74AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 16, 2025

AI Recommendation

Brands most often recommended by AI models

CommBank

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

CommBank

Rank #1

64/68

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

ANZ (Australia and New Zealand Banking Group)

Rising Star

73%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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westpac
commbank
national australia bank
anz
bendigo bank (bendigo & adelaide bank)

Topics Compared

Key insights from AI Apps comparisons across major topics

"Can a bank lose trust as fast as it gains it?"

A bank can lose trust as fast as it gains it, particularly when high-profile failures or scandals amplify public scrutiny, as evidenced by the models' focus on Silicon Valley Bank's collapse as a rapid trust erosion case.

chatgpt
chatgpt

ChatGPT emphasizes Silicon Valley Bank (SVB) with a 5.4% visibility share alongside major Australian banks like CommBank, ANZ, and Westpac (each at 6.8%), suggesting a focus on high-profile cases of trust loss due to SVB’s rapid collapse; the sentiment tone is skeptical, highlighting how quickly trust can erode in crisis scenarios.

gemini
gemini

Gemini shows a balanced view with lower visibility for Silicon Valley Bank (1.4%) compared to CommBank, ANZ, Westpac, and Wells Fargo (each at 2.7%), indicating a neutral tone that considers systemic trust issues across established banks rather than singular rapid declines.

deepseek
deepseek

Deepseek mirrors Gemini's balanced visibility across CommBank, ANZ, Westpac, and Wells Fargo (each at 2.7%) with SVB at 1.4%, adopting a neutral tone that suggests trust loss speed varies by institutional reputation and customer base rather than focusing on abrupt failures.

grok
grok

Grok prioritizes Silicon Valley Bank with a 2.7% visibility share over other banks like CommBank and ANZ (1.4% each), reflecting a skeptical tone that underscores how specific events like SVB’s collapse can accelerate trust loss compared to slower trust-building processes.

perplexity
perplexity

Perplexity equally weights Silicon Valley Bank, CommBank, ANZ, and Westpac (each at 2.7%), while mentioning crisis-hit entities like Wirecard (1.4%), showing a skeptical tone that links rapid trust loss to publicized failures and institutional vulnerabilities.

"Which bank leads public trust in Australia in 2025, and what drove that shift?"

CommBank and Westpac jointly lead public trust among Australian banks in 2025, driven by their consistently high visibility and implied positive sentiment across most AI models, reflecting strong brand recognition and perceived reliability.

gemini
gemini

Gemini favors Westpac with the highest visibility share at 5.4%, suggesting a perception of strong public trust potentially driven by historical brand equity and customer loyalty. Its sentiment tone is neutral, focusing purely on visibility without explicit critique or praise.

chatgpt
chatgpt

ChatGPT equally favors CommBank and Westpac, each with a 14.9% visibility share, indicating significant trust linked to their widespread adoption and robust user experience. The sentiment tone is positive, reflecting confidence in their market dominance.

perplexity
perplexity

Perplexity shows no clear favorite, with CommBank, Westpac, ANZ, and NAB each at 2.7% visibility share, suggesting balanced trust across major banks likely due to comparable institutional credibility. Its sentiment tone is neutral, lacking deeper reasoning or bias.

deepseek
deepseek

Deepseek leans slightly toward CommBank, Westpac, and ANZ, each at 2.7% visibility share, implying trust tied to their established retail presence and accessibility. The sentiment tone is neutral, with no strong advocacy for any single brand.

grok
grok

Grok mentions CommBank with a 1.4% visibility share but provides no clear favorite or deep reasoning, suggesting limited focus on trust drivers. Its sentiment tone is neutral, showing no strong positive or negative stance on any bank.

"Which regions show biggest trust shifts among banks in 2025?"

Australian banks, particularly CommBank, ANZ, and Westpac, dominate trust shifts in 2025, with the Asia-Pacific region showing the most significant focus due to high visibility across models.

deepseek
deepseek

Deepseek emphasizes Australian banks like CommBank, ANZ, and Westpac with a higher visibility share (2.7% each), indicating a regional trust shift towards established financial institutions in the Asia-Pacific. It also notes emerging digital banks like Nubank and Revolut (1.4% each), suggesting a nuanced but secondary trust growth in Latin America and Europe, with a positive tone towards traditional players.

grok
grok

Grok highlights a strong trust shift in the Asia-Pacific with CommBank, ANZ, and Westpac at 2.7% visibility each, alongside M-Pesa (2.7%) indicating significant trust growth in African mobile banking markets. Its tone is positive towards regional leaders and innovative solutions, reflecting a dual focus on established and emerging trust ecosystems.

chatgpt
chatgpt

ChatGPT strongly favors Australian banks—CommBank, ANZ, and Westpac—with the highest visibility share (4.1% each), signaling a major trust shift in the Asia-Pacific for 2025, driven by institutional credibility and retail perception. It maintains a positive tone, also referencing consultancy brands like Edelman (4.1%) as trust influencers, indicating a broader ecosystem impact.

perplexity
perplexity

Perplexity aligns with a focus on Australian banks—CommBank, ANZ, and Westpac (2.7% each)—as key players in trust shifts within the Asia-Pacific for 2025, underpinned by strong community sentiment. Its tone is neutral to positive, emphasizing consistent regional dominance without much divergence to other geographies.

gemini
gemini

Gemini diverges by focusing on a broader, more global trust shift, mentioning European banks like UBS and BNP Paribas, alongside Asian platforms like Alipay and GrabPay (1.4% each), suggesting fragmented trust growth across regions. Its tone is neutral, lacking a strong regional anchor and reflecting a skeptical view on concentrated trust shifts for 2025.

"Do global banks compete on trust or services more?"

Global banks compete more on trust than services, as most models emphasize established, traditional banks with strong visibility, reflecting a market perception rooted in reliability over innovative offerings.

deepseek
deepseek

Deepseek shows no clear favoritism but highlights a balance between traditional banks like CommBank, ANZ, and Westpac (each at 2.7% visibility) and global players like JPMorgan and HSBC (1.4% each), suggesting trust in established names drives competition over service differentiation. The tone is neutral, focusing on visibility distribution without strong sentiment.

grok
grok

Grok leans slightly toward traditional banks like CommBank, ANZ, and HSBC (each at 2.7% visibility), alongside innovative players like Revolut (2.7%), indicating a dual focus on trust in legacy institutions and service innovation in digital banking. The tone is positive, reflecting optimism about both approaches competing effectively.

perplexity
perplexity

Perplexity favors traditional banks such as CommBank, ANZ, and Westpac (each at 2.7% visibility), linking competition to trust through references to regulatory bodies like the Financial Conduct Authority and research firms like Edelman (1.4% each), implying trust as a key differentiator. The tone is neutral, focusing on institutional credibility over service features.

chatgpt
chatgpt

Chatgpt strongly favors Australian banks like CommBank, ANZ, and Westpac (each at 8.1% visibility), suggesting trust in regional, well-established names overshadows global competitors or service innovation from players like Revolut or DBS (1.4-2.7%). The tone is positive, emphasizing reliability and market dominance as competitive factors.

gemini
gemini

Gemini exclusively highlights Australian banks—CommBank, ANZ, and Westpac (each at 2.7% visibility)—indicating a clear preference for trust in established institutions over service-driven competition from newer or global entities. The tone is neutral, presenting a focused but unemotional view of market leaders.

"What factors cause large jumps in trust rankings for banks?"

CommBank emerges as the leading brand for trust rankings in banks due to its consistent high visibility across models and association with customer-centric reliability in user experience.

chatgpt
chatgpt

ChatGPT favors CommBank, ANZ, and Westpac equally with a visibility share of 6.8% each, emphasizing their strong market presence as a key factor for trust jumps due to perceived stability and wide recognition. Its tone is neutral, focusing on visibility data without critical sentiment.

perplexity
perplexity

Perplexity also leans toward CommBank, ANZ, and Westpac with a visibility share of 2.7% each, linking trust jumps to their regional dominance and customer accessibility in the Australian market. The tone is positive, reflecting confidence in their established reputations.

gemini
gemini

Gemini highlights CommBank and ANZ with a visibility share of 2.7% each, attributing trust jumps to their strong retail perception and consistent service reliability. Its tone is neutral, presenting a balanced view without overt bias.

deepseek
deepseek

Deepseek prioritizes CommBank and Chase with a visibility share of 2.7% each, suggesting trust increases stem from innovation in digital banking ecosystems and global outreach. The tone is positive, showing optimism about their forward-looking strategies.

grok
grok

Grok favors CommBank, ANZ, Westpac, JPMorgan Chase, Chime, Edelman, and Wells Fargo equally at 2.7% visibility share, connecting trust jumps to community sentiment and responsive customer engagement. Its tone is positive, reflecting trust in their adaptability to user needs.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which Australian bank currently ranks highest in trust?

Commonwealth Bank jumped into top trust spot among Australian banks in new Roy Morgan rankings. :contentReference[oaicite:20]{index=20}

Have Australia’s major banks improved their trust perception?

Yes — all four major Australian banks saw a surge in public trust, their best since the Royal Commission. :contentReference[oaicite:21]{index=21}

Do trust rankings matter for international banks?

Yes — trust signals influence brand sentiment, customer stickiness, and competitive edge in cross-border banking.

Can banks in other countries see similar trust gains?

Potentially, if they focus on transparency, customer fairness, and consistent performance.

Is trust in banks more volatile than in tech brands?

Often yes — finance is high-stakes, so trust is sensitive to performance, rates, regulation, scandals.

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