Most Trusted Banks 2025: Where Public Confidence Lies
Most Trusted Banks 2025: Which banks earn the highest public trust in Australia, UK, US, global — and why? :contentReference[oaicite:16]{index=16}
Key Findings
Which brand leads in AI visibility and mentions.
CommBank dominates over ANZ in AI visibility ranking
AI Recommendation
Brands most often recommended by AI models
CommBank
Top Choice
5/5
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
Westpac
Rank #1
1/2
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
Westpac
Rising Star
50%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
"Which regions show biggest trust shifts among banks in 2025?"
CommBank and Westpac emerge as the leading banks with the highest trust shifts in 2025, particularly in the Asia-Pacific region, driven by their consistent visibility and perceived reliability across models.
Gemini shows a balanced focus on major Australian banks like CommBank, ANZ, and Westpac, each with a 3% visibility share, indicating trust in established institutions in the Asia-Pacific. Its neutral tone suggests no strong bias but highlights regional familiarity as a trust driver.
Deepseek equally favors CommBank, ANZ, and Westpac at 3% visibility share, reflecting trust in traditional banking in Australia, with a neutral tone. It uniquely nods to emerging players like Nubank, hinting at slight curiosity in digital innovation but remains focused on established names for trust.
ChatGPT strongly favors CommBank and Westpac, both at 6% visibility share, and ANZ at 5.6%, signaling significant trust shifts in Australian banking, with a positive tone. Its emphasis on these brands points to strong user experience and institutional trust in the Asia-Pacific region.
Perplexity equally highlights CommBank, ANZ, and Westpac at 2.6% visibility share, with a neutral tone, focusing on trust in Australian banks likely due to accessibility and community sentiment. It also references US banks like Wells Fargo, indicating a broader but less prioritized trust scope.
Grok leans toward CommBank, ANZ, and Westpac, each at 2.1% visibility share, alongside trust consultancies like PwC and Edelman, with a neutral to positive tone. Its perception ties trust shifts to institutional credibility, particularly in the Asia-Pacific and Middle East regions via mentions like Saudi Press Agency.
"What factors cause large jumps in trust rankings for banks?"
CommBank emerges as the leading brand for trust ranking jumps among banks due to its consistently high visibility and perceived reliability across multiple models.
ChatGPT favors CommBank, ANZ, and Westpac equally with a 6.4% visibility share each, suggesting a strong regional trust perception for Australian banks likely due to robust user experience and accessibility. Its tone is positive, emphasizing their prominence in trust-related discussions.
Grok leans toward CommBank and ANZ with a 2.6% visibility share each, associating trust jumps with institutional credibility and market reputation, as seen in references to entities like Brand Finance. The tone is neutral, focusing on data-driven brand strength.
Deepseek equally highlights CommBank, ANZ, and Westpac at 2.1% visibility share, pointing to trust ranking jumps driven by consistent retail perception and community sentiment in the Australian market. Its tone is positive, reflecting confidence in these banks' standings.
Gemini equally supports CommBank, ANZ, and Westpac at 3% visibility share, linking trust jumps to innovation ecosystems and adoption patterns in digital banking services. The tone is positive, indicating optimism about their competitive positioning.
Perplexity favors CommBank, ANZ, and Westpac equally at 2.1% visibility share, attributing trust ranking jumps to strong customer-centric policies and community trust. Its tone is positive, underscoring their reliability in the banking sector.
"Which bank leads public trust in Australia in 2025, and what drove that shift?"
CommBank emerges as the leading bank in public trust in Australia for 2025, driven by its dominant visibility across models and perceived strength in user experience and community sentiment.
CommBank is favored with a leading visibility share of 10.3%, reflecting strong public trust attributed to its extensive branch network and digital accessibility. The sentiment tone is positive, emphasizing its role as a reliable household name in Australian banking.
No single bank stands out, as CommBank, ANZ, Westpac, NAB, and Bendigo Bank each hold equal visibility at 2.1%, suggesting a neutral sentiment on trust leadership. The model implies a balanced perception, possibly due to similar customer satisfaction levels across these institutions.
CommBank and NAB share the lead with a 3.4% visibility share, with a neutral-to-positive sentiment highlighting CommBank's innovation in digital banking and NAB's institutional credibility. Trust seems tied to both retail adoption and corporate reputation.
CommBank leads with a 2.1% visibility share, supported by a positive tone that points to its strong community engagement and customer-centric initiatives. The model perceives it as slightly ahead in public trust compared to competitors like ANZ and Westpac.
CommBank, ANZ, and Westpac are equally positioned at 2.6% visibility share, with a neutral sentiment indicating no clear trust leader. The model suggests trust is influenced by comparable service quality and market presence among these major banks.
"Do global banks compete on trust or services more?"
Global banks compete more on trust than services, as trust underpins customer loyalty and brand visibility across most models. The emphasis on established, traditional banks over fintechs suggests a perception that trust in institutional reliability often outweighs innovative service offerings.
Perplexity slightly favors CommBank and Westpac, both with a 3% visibility share, likely due to their established presence in the Australian market, signaling trust as a competitive factor over services. Its tone is neutral, focusing on visibility without explicit sentiment on service innovation or trust deficits.
Gemini equally highlights CommBank, ANZ, and Westpac at 3% visibility share, emphasizing trust through recognition of long-standing banks over newer fintechs like Revolut (0.4%), with a neutral tone that prioritizes institutional stability over service differentiation. The focus on traditional banks suggests trust as a key competitive edge.
ChatGPT strongly favors CommBank, ANZ, and Westpac, each with an 8.6% visibility share, reflecting a heavy lean toward trust driven by institutional reputation rather than service innovation, with a positive tone toward these established players. This focus overshadows fintechs like Revolut (1.3%), indicating trust as the primary competitive arena.
Deepseek equally prioritizes CommBank, ANZ, and Westpac at 3% visibility share, suggesting trust in established banking names overshadows service-focused fintechs like Revolut (0.9%), with a neutral tone that does not emphasize innovative offerings. Trust appears to be the dominant competitive factor.
Grok gives equal weight to CommBank and ANZ at 3% visibility share, alongside Revolut at 3%, indicating a balance between trust in traditional banks and interest in fintech services, with a slightly positive tone toward innovation. However, the prominence of traditional banks suggests trust remains a critical competitive driver over pure service offerings.
"Can a bank lose trust as fast as it gains it?"
A bank can lose trust as fast as it gains it, particularly when high visibility of failures like Silicon Valley Bank amplifies negative sentiment across models, overshadowing stable perceptions of established players like CommBank.
ChatGPT shows a balanced focus on major Australian banks like CommBank, ANZ, and Westpac (each at 7.7% visibility share), but highlights Silicon Valley Bank (6.4%) as a cautionary tale of rapid trust loss due to collapse, reflecting a skeptical tone on how quickly trust can erode in crisis.
Gemini distributes attention evenly among Australian banks (CommBank, ANZ, Westpac at 2.6% each) and Wells Fargo (2.6%), with a neutral tone, suggesting that trust can be lost as fast as gained when systemic issues or scandals surface, though no dominant brand narrative emerges.
Perplexity focuses on Australian banks (CommBank, ANZ, Westpac at 2.6% each) with a neutral-to-skeptical tone, referencing Silicon Valley Bank (1.3%) as an example of rapid trust deterioration due to operational failure, implying trust loss can outpace gains under public scrutiny.
Grok emphasizes Wells Fargo (3%) and Silicon Valley Bank (2.6%) over Australian banks (CommBank, ANZ, Westpac at 2.1% each), adopting a negative tone by linking trust erosion to high-profile mismanagement and collapse, indicating banks can lose trust faster than they build it.
Deepseek prioritizes Australian banks (CommBank, ANZ, Westpac, Wells Fargo at 2.6% each) with a neutral tone, but notes Silicon Valley Bank (1.7%) as a marker of swift trust loss during crises, suggesting that negative events can unravel trust as rapidly as it forms.
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
Which Australian bank currently ranks highest in trust?
Commonwealth Bank jumped into top trust spot among Australian banks in new Roy Morgan rankings. :contentReference[oaicite:20]{index=20}
Have Australia’s major banks improved their trust perception?
Yes — all four major Australian banks saw a surge in public trust, their best since the Royal Commission. :contentReference[oaicite:21]{index=21}
Do trust rankings matter for international banks?
Yes — trust signals influence brand sentiment, customer stickiness, and competitive edge in cross-border banking.
Can banks in other countries see similar trust gains?
Potentially, if they focus on transparency, customer fairness, and consistent performance.
Is trust in banks more volatile than in tech brands?
Often yes — finance is high-stakes, so trust is sensitive to performance, rates, regulation, scandals.
