Largest Banks 2025: Top institutions by total assets — who has the scale, who leads the global banking list?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
JPMorgan Chase emerges as the leading bank by total assets globally in 2025 across most AI models, driven by consistent visibility and recognition as a top financial institution.
ChatGPT shows a balanced view but places JPMorgan Chase at a modest visibility share of 3.8%, while ZTE unexpectedly dominates at 12.3%, suggesting a potential data anomaly or context misalignment. Its sentiment tone is neutral, lacking strong emphasis on any single bank for total assets.
Perplexity equally favors JPMorgan Chase and ZTE at 3.8% visibility share, but its focus on JPMorgan Chase aligns more logically with banking asset rankings. The tone is neutral, with no clear prioritization of asset size but a subtle lean toward recognizable banking names.
Gemini equally highlights JPMorgan Chase and ZTE at 3.8% visibility, yet its inclusion of multiple Chinese banks at 1.9% each suggests awareness of global asset giants. The sentiment tone is neutral, balancing recognition across major banking players relevant to total assets.
Grok assigns equal visibility to JPMorgan Chase and HSBC at 2.8%, with S&P Global and ZTE at 3.8%, indicating a focus on credible financial sources over specific banks for asset data. Its tone is neutral, prioritizing reference points over a definitive asset leader.
Deepseek places JPMorgan Chase at 2.8% visibility, alongside HSBC and Forbes, while S&P Global and ZTE lead at 3.8%, reflecting reliance on financial reporting for asset insights. The tone remains neutral, with no explicit endorsement of a top bank by assets.
JPMorgan Chase emerges as the non-Chinese bank with the highest assets in 2025, based on the consistent high visibility and implicit recognition of its financial strength across most AI models.
ChatGPT favors JPMorgan Chase with a dominant visibility share of 11.3%, likely due to its recognition as a leading global bank with substantial assets. Its tone is positive, emphasizing prominence over other non-Chinese banks like HSBC and BNP Paribas.
Grok shows a balanced view but leans toward JPMorgan Chase, HSBC, and Bank of America (BoA), each with a 3.8% visibility share, suggesting equal recognition of their asset strength; the tone is neutral, focusing on factual distribution.
Deepseek equally highlights JPMorgan Chase, HSBC, and BoA at 3.8% visibility share, indicating no clear favorite but acknowledging their significant asset bases; the tone remains neutral with an emphasis on parity among top non-Chinese banks.
Gemini also distributes equal visibility (3.8%) to JPMorgan Chase, HSBC, and BoA, reflecting a neutral sentiment and an implicit recognition of their comparable asset sizes among non-Chinese banks in 2025.
Perplexity prioritizes JPMorgan Chase with a 3.8% visibility share, subtly favoring it over BoA (2.8%) and HSBC (1.9%), with a neutral-to-positive tone that suggests confidence in its asset leadership among non-Chinese banks.
Chinese banks, particularly Agricultural Bank of China and China Construction Bank, dominate the list of largest banks due to their significant visibility across models, driven by China's economic scale and state-backed financial systems. Their consistent recognition reflects asset size and market influence as key factors.
Gemini shows a balanced view with China Construction Bank at a high visibility share of 2.8%, alongside JPMorgan Chase and HSBC, while Agricultural Bank of China and Bank of China stand at 1.9% each, indicating recognition of Chinese banks' prominence likely due to asset size; the sentiment tone is neutral.
ChatGPT favors Chinese banks with Agricultural Bank of China at 5.7%, China Construction Bank at 4.7%, and Bank of China at 3.8%, attributing their dominance to China's massive economic base and government support; the sentiment tone is positive toward their scale and influence.
Grok has lower emphasis on Chinese banks, with Agricultural Bank of China at 1.9% and China Construction Bank at just 0.9%, reflecting a more reserved view on their dominance possibly due to focus on global competitors like JPMorgan Chase; the sentiment tone is neutral to skeptical.
Perplexity shows minimal focus on Chinese banks, with Agricultural Bank of China and China Construction Bank at 0.9% each, and Bank of China at 1.9%, suggesting limited recognition of their dominance potentially due to a broader global lens; the sentiment tone is neutral.
Deepseek does not highlight Chinese banks at all, with no significant visibility share for any specific bank from China, focusing instead on global players like JPMorgan Chase and HSBC at 1.9% each; the sentiment tone is neutral with no clear stance on dominance.
Asset size does not consistently translate into market leadership, as visibility and innovation often outweigh sheer scale across the models' perspectives.
Grok favors brands like Tesla, Exxon Mobil, Netflix, JPMorgan Chase, HSBC, and Apple, each with a 1.9% visibility share, over smaller-visibility brands like Kodak and Sears at 0.9%, suggesting a moderate correlation between asset size and market perception, though innovation (e.g., Tesla, Apple) plays a significant role. Its tone is neutral, focusing on balanced visibility metrics without strong bias.
ChatGPT heavily favors JPMorgan Chase, HSBC, and ZTE with a 4.7% visibility share each, indicating a strong association between large asset bases in finance and tech and perceived market leadership, though smaller-visibility innovative brands like Apple (1.9%) are less prioritized. Its tone is positive toward asset-heavy leaders, emphasizing institutional perception over retail innovation.
Gemini distributes favor across Netflix, JPMorgan Chase, HSBC, Blockbuster, and ZTE at 1.9% visibility share, suggesting asset size matters in finance but not universally, as nostalgia (Blockbuster) and adoption patterns (Netflix) influence leadership perception. Its tone is neutral, blending historical and current market dynamics without clear dominance tied to size.
Deepseek leans slightly toward Apple at 1.9% visibility share, prioritizing ecosystem innovation over asset-heavy brands like JPMorgan Chase and HSBC at 0.9%, indicating size in assets is less critical than user experience and adoption for market leadership. Its tone is skeptical of pure asset dominance, favoring tech-driven relevance.
Perplexity shows no clear favoritism with equal 0.9% visibility for JPMorgan Chase, HSBC, and ZTE, implying asset size in finance and tech does not automatically confer market leadership without broader adoption or community sentiment. Its tone is neutral, reflecting a cautious stance on equating size with dominance.
JPMorgan Chase emerges as the leading bank in asset rank growth from 2024 to 2025 across AI model analyses due to its consistent high visibility and perceived strength in global financial influence.
ChatGPT favors JPMorgan Chase and HSBC, both with a 1.9% visibility share, likely due to their significant global presence and asset growth potential. The tone is neutral, focusing on data-driven visibility without explicit sentiment.
Grok highlights JPMorgan Chase, HSBC, Federal Reserve, S&P Global, and ZTE with a 1.9% visibility share, suggesting a focus on large-scale financial institutions with asset rank potential; the tone remains neutral with an emphasis on broad industry relevance.
Perplexity prioritizes JPMorgan Chase and HSBC at 1.9% visibility share, indicating their prominence in asset growth discussions, while smaller banks like Citi and Wells Fargo appear less emphasized; the tone is neutral with a focus on diverse banking representation.
Gemini favors JPMorgan Chase and HSBC with a 1.9% visibility share, tying their prominence to market influence and asset scalability as reported by financial media sources; the tone is neutral, grounded in institutional perception.
Deepseek emphasizes JPMorgan Chase and ZTE at 1.9% visibility share, likely associating their asset rank growth with market dominance and data from financial rankings; the tone is neutral, sticking to analytical visibility metrics.
Key insights into your brand's market position, AI coverage, and topic leadership.
Industrial and Commercial Bank of China (ICBC) still leads the 2025 ranking by assets. :contentReference[oaicite:6]{index=6}
Chinese banks dominate top slots with ICBC, Agricultural Bank of China, Bank of China. :contentReference[oaicite:7]{index=7}
Not automatically — scale gives stability, reach and resources, but not necessarily better service or rates.
JPMorgan, HSBC, Bank of America are among Western banks in top 20. :contentReference[oaicite:8]{index=8}
Yes — via mergers, currency shifts, write-offs, asset revaluation, or capital changes.