Largest Banks 2025: Top institutions by total assets — who has the scale, who leads the global banking list?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Chinese banks, particularly Agricultural Bank of China and Bank of China, dominate the list of largest banks due to their significant visibility across models, reflecting their massive asset base and state-backed stability in China’s economy.
ChatGPT shows a balanced focus on Chinese banks like Agricultural Bank of China (5.6%) and Bank of China (5%) alongside global players like JPMorgan Chase (7.5%), with a neutral sentiment indicating their prominence likely stems from asset size and market presence in China. Its perception emphasizes the scale of China’s banking sector as a key driver of dominance.
Gemini leans toward ZTE (3.7%) over Chinese banks like Agricultural Bank of China (1.9%) and Bank of China (1.9%), with a neutral tone suggesting less emphasis on banking dominance and more on tech-related ecosystem influence. Chinese banks are recognized but not prioritized as the primary reason for global banking leadership.
DeepSeek gives limited focus to Chinese banks such as Bank of China (1.2%) and China Construction Bank (0.9%), with a neutral-to-skeptical tone as visibility is overshadowed by ZTE (2.2%), hinting at a perception that tech innovation might dilute banking dominance narratives. Its view suggests Chinese banks are notable but not the sole factor in global rankings.
Grok highlights global banks like JPMorgan Chase (3.1%) and S&P Global (3.1%) over Chinese banks such as Bank of China (1.9%) and Agricultural Bank of China (1.9%), adopting a neutral tone that implies Chinese dominance may be tempered by international competition. It perceives Chinese banks as significant but not overwhelmingly leading.
Perplexity provides equal visibility to Bank of China (0.9%) and Agricultural Bank of China (0.9%), with a neutral tone indicating their importance in asset size and market control within China as reasons for dominance. Its perception aligns with the narrative of Chinese banks holding strong positions due to institutional scale.
JPMorgan Chase emerges as the leading bank in asset rank growth perception from 2024 to 2025 across models due to its consistently high visibility share and frequent association with top-tier financial performance.
Perplexity favors JPMorgan Chase with a visibility share of 2.5%, significantly higher than other banks, indicating a perception of strong asset growth from 2024 to 2025. Its sentiment tone is positive, focusing on the bank’s prominence in financial rankings.
Grok also prioritizes JPMorgan Chase with a 2.2% visibility share alongside HSBC, suggesting notable asset rank improvement, though it dilutes focus with non-bank entities; sentiment tone is neutral. The reasoning centers on institutional recognition rather than explicit growth metrics.
Deepseek highlights JPMorgan Chase with the highest visibility share at 2.8%, reflecting a strong perception of asset rank climb from 2024 to 2025; sentiment tone is positive. The model emphasizes the bank’s global standing over competitors like HSBC.
ChatGPT strongly favors JPMorgan Chase with a 3.1% visibility share, the highest among models, pointing to significant asset growth perception; sentiment tone is positive. Its reasoning ties to the bank’s consistent outperformance in financial metrics.
Gemini equally weights JPMorgan Chase and HSBC at 2.2% visibility share, indicating both are perceived as climbers in asset rank from 2024 to 2025; sentiment tone is neutral. The focus splits between institutional credibility and broad market presence.
JPMorgan Chase emerges as the non-Chinese bank with the highest assets in 2025 according to the models, driven by its consistently high visibility share and frequent prioritization across diverse AI perspectives.
Perplexity favors JPMorgan Chase with a visibility share of 3.4%, the highest among non-Chinese banks, reflecting a strong perception of asset dominance. Its sentiment tone is positive, emphasizing market presence over competitors like BoA (3.1%) and HSBC (2.8%).
ChatGPT strongly favors JPMorgan Chase with an 8.7% visibility share, far surpassing other non-Chinese banks, indicating a clear perception of asset leadership for 2025. The sentiment tone is overwhelmingly positive, focusing on institutional prominence.
Grok equally favors JPMorgan Chase, HSBC, and BoA, each with a 3.4% visibility share, suggesting no single leader in asset size but a shared prominence among these banks. Its sentiment tone is neutral, prioritizing balanced representation over definitive ranking.
Gemini equally highlights JPMorgan Chase, HSBC, and BoA at 3.4% visibility share each, alongside BNP Paribas, reflecting a perception of comparable asset strength among top non-Chinese banks. The sentiment tone is neutral, focusing on parity rather than superiority.
Deepseek favors JPMorgan Chase, HSBC, and BoA equally at 3.4% visibility share, positioning them as leaders in asset size among non-Chinese banks for 2025. The sentiment tone is positive, underscoring their collective strength in global banking.
Size in assets does not consistently translate to market leadership across AI model perceptions, as visibility shares often favor brands with innovation or market relevance over sheer asset size.
Grok favors JPMorgan Chase and HSBC with the highest visibility share (2.5% each), suggesting a perception that asset-heavy financial giants hold significant market influence, though it also shows interest in Tesla and Kodak (2.2% each), indicating innovation can rival asset size. Its tone is neutral, balancing asset size with market relevance.
ChatGPT prioritizes ZTE (4.7%) alongside JPMorgan Chase and HSBC (4.3% each), implying a mixed view where asset size in finance is important but technological reach or niche dominance can lead as well. Its tone is positive toward diverse market leadership factors beyond just assets.
Deepseek slightly favors Tesla (1.2%) over asset-heavy brands like JPMorgan Chase (0.9%), suggesting a skepticism that raw asset size equates to leadership, prioritizing innovation-driven market presence. Its tone is neutral with a lean toward dynamic market players.
Gemini highlights Netflix and JPMorgan Chase (2.2% each), reflecting a dual focus on asset size in traditional sectors and cultural or ecosystem dominance in newer industries as markers of leadership. Its tone is positive, valuing both metrics.
Perplexity distributes focus evenly among JPMorgan Chase, HSBC, and ZTE (0.9% each), indicating that asset size in finance is notable but not decisive for leadership compared to technological relevance. Its tone is neutral, showing no strong bias toward asset dominance.
JPMorgan Chase emerges as the leading bank by total assets globally in 2025 across most AI models, driven by consistent visibility and perceived institutional strength.
ChatGPT shows a slight favor towards JPMorgan Chase with a visibility share of 2.2%, though it is overshadowed by ZTE at 10.2%; its sentiment tone is neutral, focusing on diverse mentions without strong bias towards asset rankings. Its perception aligns with broader data sources like S&P Global (2.5%) but does not explicitly prioritize asset size.
Gemini favors JPMorgan Chase with a visibility share of 3.4%, the highest among banks, over other contenders like HSBC (2.8%); its tone is positive, likely reflecting institutional credibility in asset rankings for 2025. Its perception underscores JPMorgan Chase as a top global player in financial strength.
Perplexity leans towards JPMorgan Chase with a visibility share of 2.8%, ahead of HSBC (1.9%), with a positive tone suggesting confidence in its asset dominance for 2025. Its perception highlights JPMorgan Chase as a key benchmark in global banking metrics.
Grok favors JPMorgan Chase at 3.1% visibility share alongside HSBC at 3.1%, with a neutral-to-positive tone implying recognition of asset leadership among global banks for 2025. Its perception balances between multiple strong players but acknowledges JPMorgan Chase's consistent presence.
Deepseek prioritizes JPMorgan Chase with the highest visibility share at 3.7%, reflecting a positive tone and strong confidence in its position as the leader in total assets globally for 2025. Its perception emphasizes institutional trust and financial scale over competitors like HSBC (2.8%).
Key insights into your brand's market position, AI coverage, and topic leadership.
Industrial and Commercial Bank of China (ICBC) still leads the 2025 ranking by assets. :contentReference[oaicite:6]{index=6}
Chinese banks dominate top slots with ICBC, Agricultural Bank of China, Bank of China. :contentReference[oaicite:7]{index=7}
Not automatically — scale gives stability, reach and resources, but not necessarily better service or rates.
JPMorgan, HSBC, Bank of America are among Western banks in top 20. :contentReference[oaicite:8]{index=8}
Yes — via mergers, currency shifts, write-offs, asset revaluation, or capital changes.