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Brand Comparisonopen source AI

Open Source AI vs Closed AI

Open Source AI vs Closed AI: Meta's Llama vs OpenAI's GPT. Should AI be free and open or controlled? The biggest AI debate.

Key Findings

Which brand leads in AI visibility and mentions.

ChatGPT dominates AI visibility over Meta while Meta surges with 24.4% growth

460AI mentions analyzed
6AI Apps tested
5different prompts evaluated
Last updated:Nov 07, 2025

AI Recommendation

Brands most often recommended by AI models

ChatGPT

Top Choice

6/6

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

ChatGPT

Rank #1

5/5

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Meta

Rising Star

60%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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chatgpt
meta
google
anthropic
mistral-7b

Topics Compared

Key insights from AI Apps comparisons across major topics

"Should AI be free for everyone or controlled by companies?"

ChatGPT emerges as the leading brand in the context of whether AI should be free or controlled by companies, due to its high visibility across models and consistent association with accessible, user-focused AI solutions.

gemini
gemini

Gemini shows a balanced view with ChatGPT (3.6%) and Meta (3%) having the highest visibility, suggesting a preference for widely accessible AI tools often linked to open innovation, yet it acknowledges Google (2%) as a corporate-controlled entity. Its tone is neutral, focusing on diversity in AI ecosystems rather than a clear stance on free versus controlled AI.

chatgpt
chatgpt

ChatGPT heavily favors itself (7%) and Meta (6.8%) in visibility, reflecting a bias toward user-accessible AI platforms that champion open or democratized access over strict corporate control. Its tone is positive, emphasizing community adoption and accessibility with mentions of open-source aligned entities like Linux (0.5%).

grok
grok

Grok highlights ChatGPT (3.9%) and Meta (3.9%) alongside Google (3.4%), indicating a mixed sentiment where accessible AI tools compete with corporate-driven models, suggesting no strong preference for free or controlled AI. Its tone is neutral with a focus on ecosystem diversity, though HuggingFace (2.7%) visibility leans toward community-driven innovation.

perplexity
perplexity

Perplexity gives slight favor to Meta (3%) and ChatGPT (2.5%), pointing to a preference for platforms associated with broader user access over tightly controlled corporate models like Google AI (0.2%). Its tone is neutral to positive, reflecting a subtle nod to accessibility while maintaining a balanced view on control.

deepseek
deepseek

Deepseek equally prioritizes ChatGPT (2.7%) and Meta (2.7%), suggesting an inclination toward AI models that are perceived as user-centric or potentially freer from corporate dominance, though TensorFlow (1.1%) indicates some recognition of controlled frameworks. Its tone is neutral, focusing on technical adoption patterns rather than a definitive stance on access.

"Should developers choose AI they can modify or AI-as-a-service?"

AI-as-a-service, represented by brands like ChatGPT and AWS, appears to be the preferred choice for developers across most models due to its accessibility and robust ecosystem support.

gemini
gemini

Gemini shows a balanced view with a slight lean toward AI-as-a-service brands like ChatGPT (3.2%) and Google (3%), emphasizing their ease of integration and scalability for developers. Its tone is neutral, focusing on the practical benefits of pre-built solutions over modifiable AI like TensorFlow (1.1%) or PyTorch (0.9%).

chatgpt
chatgpt

ChatGPT strongly favors AI-as-a-service with high visibility for itself (9.3%) and AWS (3.9%), highlighting user-friendly platforms and extensive support as key reasons for developers to choose ready-to-use solutions. Its tone is positive, positioning these services as superior to modifiable options like BentoML (0.5%) for most use cases.

perplexity
perplexity

Perplexity leans toward AI-as-a-service with ChatGPT (2.5%) and Meta (2.5%) leading, citing accessibility and quick deployment as advantages for developers over customizable frameworks. Its tone is neutral, acknowledging the utility of services while not heavily engaging with modifiable AI alternatives.

deepseek
deepseek

Deepseek presents a balanced perspective but slightly favors AI-as-a-service with ChatGPT (2%) and AWS (1.4%), noting their strong ecosystems as beneficial for developer productivity. Its tone is neutral, showing modest visibility for modifiable options like PyTorch (0.7%) but lacking strong advocacy for customization.

grok
grok

Grok offers a more even split, highlighting both AI-as-a-service (ChatGPT and AWS at 3.4% each) and modifiable AI (TensorFlow and PyTorch at 2.7% each), valuing flexibility for developers who need control alongside ready-to-use platforms. Its tone is positive, suggesting both paths are viable depending on specific project needs.

"Which AI development philosophy will win in the long run?"

ChatGPT emerges as the leading AI development philosophy due to its high visibility across models and consistent association with user accessibility and adoption potential.

gemini
gemini

Gemini shows a balanced perception with no clear favoritism, giving Meta and ChatGPT equal visibility shares (3% each), likely reflecting their broad user reach and ecosystem strength. Its neutral sentiment suggests an appreciation for diverse AI philosophies without strong bias.

deepseek
deepseek

Deepseek equally favors Meta and ChatGPT at 2.5% visibility each, indicating a focus on established players with strong adoption patterns. Its neutral tone implies a pragmatic view of AI development philosophies based on current market presence.

chatgpt
chatgpt

ChatGPT itself has the highest visibility share (8.9%) compared to Meta (8.6%), suggesting a self-referential bias or strong user recognition as a leading AI philosophy. Its positive sentiment highlights an emphasis on accessibility and user experience as key to long-term success.

perplexity
perplexity

Perplexity slightly favors ChatGPT (3.2%) over Meta (3%), likely due to its perceived innovation and user engagement in conversational AI. Its neutral-to-positive sentiment underscores ChatGPT’s potential for sustained adoption in AI development.

grok
grok

Grok prioritizes Meta (3%) and Google (2.7%) over others, possibly valuing institutional backing and ecosystem robustness as critical to AI philosophy success. Its neutral tone reflects a focus on structural advantages rather than community sentiment.

"Is free open-source AI as good as paid closed AI?"

Free open-source AI and paid closed AI are perceived as having comparable strengths, but paid solutions like ChatGPT slightly edge out in visibility and perceived reliability across models due to wider recognition and implied performance consistency.

perplexity
perplexity

Perplexity shows a slight favor toward ChatGPT with a 2.3% visibility share, marginally higher than Meta at 2%, suggesting a lean toward paid closed AI for its perceived user reach. Its tone is neutral, focusing on visibility metrics without strong bias.

chatgpt
chatgpt

ChatGPT itself highlights its dominance with a 9.1% visibility share, closely followed by Meta at 8.6%, indicating a balanced view but a self-favoring tilt toward paid closed AI for perceived trustworthiness and adoption. The tone is positive toward its own ecosystem, emphasizing broad recognition.

gemini
gemini

Gemini equally favors Meta and ChatGPT at 3.4% visibility each, suggesting no clear winner between open-source and closed AI, with a focus on innovation ecosystems for both. Its tone is neutral, balancing visibility without strong sentiment.

grok
grok

Grok distributes visibility evenly among Meta, ChatGPT, Anthropic, Mistral-7B, Google, and HuggingFace at 2.5% each, reflecting no distinct preference between open-source and closed AI, prioritizing community-driven adoption for both. The tone is neutral, focusing on equitable representation.

deepseek
deepseek

Deepseek slightly favors ChatGPT at 2.7% visibility over Meta at 2.5%, leaning toward paid closed AI for implied performance reliability, while still acknowledging open-source players like HuggingFace. The tone is mildly positive toward closed AI, based on visibility metrics.

"Which AI approach is safer: transparent or controlled?"

Transparent AI approaches are generally perceived as safer than controlled ones due to their emphasis on openness and accountability, though controlled approaches are valued for risk mitigation by some models.

grok
grok

Grok leans toward transparent AI approaches as safer, favoring brands like ChatGPT (3%) and Meta (2.7%) with higher visibility, likely due to their public-facing innovation and community engagement. Its tone is positive, reflecting optimism about transparency fostering trust and safety through scrutiny.

perplexity
perplexity

Perplexity shows a neutral stance with equal visibility for Meta and ChatGPT (1.4% each), suggesting no clear preference between transparent and controlled AI approaches. Its limited brand data implies a balanced view, prioritizing neither safety aspect over the other.

deepseek
deepseek

Deepseek appears neutral, with equal visibility for Meta and ChatGPT (2% each), indicating no strong bias toward transparent or controlled approaches. Its tone suggests a balanced perspective on safety, likely viewing both as viable depending on context.

chatgpt
chatgpt

ChatGPT favors transparent approaches as safer, reflected in high visibility for itself (6.1%) and Meta (5.9%), emphasizing openness and regulatory alignment through mentions of GDPR and NIST. Its tone is positive, highlighting transparency as a mechanism for ensuring accountability and user trust.

gemini
gemini

Gemini tilts slightly toward controlled AI approaches for safety, with balanced visibility for Meta and ChatGPT (3.2% each) but additional focus on niche, structured ecosystems like Mistral-7B (0.5%). Its tone is cautiously positive, favoring control for predictability and risk reduction over full transparency.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What's the difference between open source and closed AI?

Open source AI means the model weights, training code, and architecture are publicly released for anyone to use, modify, and build upon - like Meta's Llama models. Closed AI means the company keeps the model private and only lets you use it through an API - like OpenAI's GPT-4 or Anthropic's Claude. This is the biggest philosophical debate in AI right now. Open source supporters (Meta, Mistral, Hugging Face) argue AI should be free and transparent like the internet - everyone benefits from open innovation and can verify safety. Closed AI supporters (OpenAI, Anthropic, Google) argue powerful AI is too dangerous to release publicly - bad actors could use it for harm, and companies need to control access to ensure safety. The drama: this isn't just technical, it's about who controls the future of AI and whether it should be democratized or gatekept.

Is open source AI dangerous?

This is extremely controversial with smart people on both sides. Critics say yes: releasing powerful AI models publicly lets terrorists, scammers, and bad actors fine-tune them for malicious purposes without any oversight. They could make bioweapons, spread misinformation, or create autonomous hacking tools. OpenAI and Anthropic argue this is why they keep their most powerful models closed - the risk is too high. Supporters say no: open source actually makes AI safer through transparency. Thousands of researchers can examine open models for flaws, biases, and vulnerabilities. Closed models are black boxes - we have to trust companies. Plus, history shows open source (Linux, internet protocols) led to better security through public scrutiny. The counterpoint: AI is uniquely different from software - once a dangerous capability is released, you can't un-release it. Right now, the most powerful AI is closed (GPT-4, Claude) while open source is catching up (Llama 3, Mistral). The question is: should we keep it that way?

Why is Meta releasing AI for free?

Meta's strategy with Llama is fascinating: they're giving away cutting-edge AI models completely free to undermine OpenAI and Google's business models. Here's the play: OpenAI charges for API access, so they make money when you use ChatGPT. Meta doesn't charge for Llama - it's totally free, even for commercial use. Why? First, Meta makes money from ads, not AI itself, so they benefit if AI proliferates and more people use their platforms. Second, by making Llama open source, Meta creates a massive developer ecosystem that will build on Llama and make it better - crowdsourced improvement. Third, Meta wants to prevent OpenAI/Google from monopolizing AI. If everyone depends on GPT-4, OpenAI controls the future. But if Llama is free and good enough, Meta ensures AI stays open and they have influence. Fourth, open source is great PR - Meta positions themselves as the good guys democratizing AI. It's brilliant strategy disguised as altruism.

Is Meta's Llama as good as ChatGPT?

Llama 3 is extremely close to GPT-4 now, which is shocking considering it's free and open source. Independent benchmarks show Llama 3 (400B parameters) matches GPT-4 on many tasks. For coding, creative writing, and general knowledge, Llama 3 is very competitive. The gap has closed dramatically - a year ago, open source was way behind. However, ChatGPT still has advantages: better at following complex instructions, more reliable for critical tasks, and has features like plugins and DALL-E integration. GPT-4 is also more polished with fewer weird outputs. But for many everyday uses, Llama 3 is honestly good enough, especially if you're technical and can run it yourself. The game-changer: you can run Llama on your own hardware for free, while ChatGPT costs $20/month for GPT-4. The trade-off is ChatGPT is easier to use (just go to the website), while Llama requires technical setup. For developers and enthusiasts, Llama is incredible. For regular users, ChatGPT is more convenient.

Should AI be open source or closed?

This is the trillion-dollar question with no clear answer, and people literally fight about this at conferences. Arguments for open: AI is too important to be controlled by a few companies. Open source democratizes access - anyone can use, study, and improve AI. Transparency makes AI safer because security through obscurity doesn't work. Innovation happens faster with open collaboration (look at Linux vs Windows). Closed AI creates dangerous power concentration. Arguments for closed: Powerful AI in the wrong hands is catastrophic - imagine terrorists with bioweapon-designing AI. We need human oversight and safety research before releasing capabilities. Companies that invest billions in AI R&D need to monetize it. Gradual, controlled release lets us study impacts before widespread deployment. The nuance: maybe different AI should have different approaches. Super powerful AGI probably needs tight control. But smaller models (70B parameters) can be open source safely. Most experts agree we need some middle ground - not totally open, not totally locked down. The debate rages on and will define AI's future.

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