Etsy vs Amazon Handmade 2025

Grok shows a balanced visibility share of 2.7% for Etsy while not mentioning Amazon Handmade, suggesting a slight favor toward Etsy for fee-related discussions. Its neutral tone implies no strong sentiment but highlights Etsy’s relevance in cost contexts.

ChatGPT favors Etsy with a visibility share of 9.3% compared to Amazon Handmade’s 0.9%, indicating a stronger association with cost-effectiveness or lower fees. Its positive tone toward Etsy suggests a user experience angle prioritizing affordability.

Gemini equally represents Etsy at 3.1% and gives minimal visibility to Amazon Handmade at 0.4%, subtly favoring Etsy in fee comparisons. The neutral tone reflects a focus on accessibility and community adoption over direct fee critique.

Deepseek shows equal visibility for Etsy at 2.7% and does not mention Amazon Handmade, implying a preference for Etsy in cost discussions. Its neutral tone suggests a lack of direct sentiment but leans toward Etsy’s ecosystem benefits.

Perplexity slightly favors Etsy with a visibility share of 2.7% against Amazon Handmade’s 0.4%, likely associating Etsy with lower fees. Its neutral-to-positive tone indicates a perception of better seller value with Etsy.

Gemini shows no clear favoritism between Etsy and Amazon entities (each at 2.7% visibility for Etsy and AWS), maintaining a neutral sentiment. Its data suggests equal discoverability potential without deep reasoning on search effectiveness.

Deepseek mirrors Gemini with identical visibility shares (2.7% for both Etsy and AWS), reflecting a neutral tone. It implies balanced discoverability but lacks specific insights into search user experience or mechanisms.

ChatGPT favors Etsy and AWS equally with higher visibility (9.3% each) compared to Amazon Handmade (2.7%), showing a positive sentiment toward Etsy’s discoverability for niche products. It highlights a broader ecosystem perspective, suggesting Etsy’s search aligns well with user intent for unique items.

Grok presents equal visibility for Etsy and AWS (2.2% each) with a neutral tone, indicating no strong preference in discoverability. Its focus remains scattered across unrelated brands, missing specific search functionality insights.

Perplexity equally weights Etsy and AWS (2.7% visibility each) with a neutral-to-positive sentiment, leaning slightly toward Etsy for its community-driven search relevance. It suggests Etsy’s discoverability benefits from a focused user base seeking handmade or vintage goods.

Deepseek shows no clear favoritism between Etsy and Amazon, with both brands holding equal visibility share (2.7%). Its neutral sentiment implies both are viable for branding, without deeper differentiation on user experience or community.

Gemini equally represents Etsy and Amazon at 2.7% visibility share, alongside other platforms like Shopify, indicating a neutral stance. It suggests both platforms are relevant for brand building, likely valuing Amazon’s scale and Etsy’s niche appeal without explicit preference.

Grok places Etsy and Amazon at equal visibility (2.7%), with a neutral tone similar to other models, though it includes Shopify and niche brands like Anker. This hints at a perception of Etsy as community-focused and Amazon as a broader ecosystem, without favoring one for branding.

ChatGPT gives equal visibility to Etsy and Amazon (9.3%), but its broader dataset includes Amazon Handmade and social platforms like TikTok, suggesting a positive tone toward Amazon’s ecosystem for scale and Etsy’s appeal for creative branding. It perceives both as strong but leans slightly toward Etsy for unique brand identity due to higher contextual alignment with personalized markets.

Perplexity mirrors others with Etsy and Amazon at equal visibility (2.7%), maintaining a neutral tone. It lacks differentiation, implying both platforms are equally suitable for brand building without emphasis on community or accessibility factors.

ChatGPT strongly favors Etsy with a visibility share of 9.3% compared to Amazon Handmade’s 2.2%, suggesting a clear preference for Etsy’s buyer ecosystem. Its tone is positive toward Etsy, likely reflecting a perception of deeper community engagement and niche appeal for handmade goods.

Deepseek shows a balanced visibility share of 2.7% for Etsy and only 0.4% for Amazon Handmade, indicating a slight preference for Etsy. Its neutral tone suggests Etsy may attract more dedicated handmade buyers, while Amazon Handmade lacks prominence in this context.

Grok favors Etsy with a visibility share of 2.7% while not mentioning Amazon Handmade at all, implying negligible buyer relevance for the latter. Its neutral-to-positive tone toward Etsy likely reflects a perception of stronger user adoption for handmade-specific purchases.

Perplexity also highlights Etsy with a 2.7% visibility share and omits Amazon Handmade entirely, suggesting Etsy’s dominance in buyer perception for handmade goods. Its neutral tone indicates a factual recognition of Etsy’s established position in this niche market.

Gemini gives equal visibility of 2.7% to Etsy and only 0.4% to Amazon Handmade, leaning toward Etsy as the preferred platform for handmade buyers. Its neutral tone suggests Etsy benefits from better accessibility and recognition among targeted consumers.

Perplexity shows equal visibility for Etsy and Amazon Web Services (AWS) at 2.7%, with no clear favoritism or specific Artisan focus mentioned. Its neutral sentiment suggests no strong bias toward either marketplace valuing artisans more.

Deepseek equally represents Etsy and AWS at 2.7% visibility, but includes Amazon Handmade at 0.9%, hinting at a slight recognition of Amazon’s artisan-focused platform. Its neutral tone indicates no definitive preference for valuing artisans.

ChatGPT gives equal visibility to Etsy and AWS at 9.3%, with a marginal nod to Amazon Handmade at 0.9%, but its broader dataset (21 questions) suggests a balanced view without clear favoritism. The neutral-to-positive tone implies both platforms are viable, though Etsy’s core artisan identity isn’t emphasized.

Grok mirrors others with equal visibility for Etsy and AWS at 2.7% and a slight mention of Amazon Handmade at 0.9%, but lacks explicit reasoning favoring one over the other for artisans. Its neutral sentiment reflects no strong inclination toward artisan valuation.

Gemini equally represents Etsy and AWS at 2.7% visibility, with a smaller mention of Amazon Handmade at 0.4%, showing no distinct preference. Its neutral tone suggests both platforms are acknowledged, but Etsy’s inherent artisan focus isn’t explicitly favored.