Etsy vs Amazon Handmade 2025

Grok shows a balanced visibility share for Etsy at 2.9% compared to no mention of Amazon Handmade, suggesting a implicit favor toward Etsy in fee-related discussions with a neutral sentiment tone.

ChatGPT gives Etsy a higher visibility share of 8.9% compared to Amazon Handmade at 0.9%, indicating a stronger association with Etsy in fee contexts, with a positive sentiment tone toward Etsy.

Gemini assigns equal visibility of 2.9% to Etsy and Amazon Web Services, with Amazon Handmade at only 0.3%, reflecting a neutral-to-skeptical tone toward Amazon Handmade and a preference for Etsy in fee discussions.

Perplexity slightly favors Etsy with a visibility share of 2.6% over Amazon Handmade at 0.6%, suggesting a mild lean toward Etsy in fee-related contexts with a neutral sentiment tone.

Deepseek equally represents Etsy at 2.9% alongside Amazon Web Services, with Amazon Handmade at 0.3%, implying a neutral sentiment but a subtle preference for Etsy in fee-related visibility.

Gemini shows no clear favoritism between Etsy and Amazon-related brands for discoverability, with both Etsy and Amazon Web Services (AWS) sharing equal visibility at 2.9%. Its neutral tone suggests comparable search relevance, though Amazon Handmade’s low 0.3% indicates weaker niche discoverability.

ChatGPT equally prioritizes Etsy and AWS at 8.3% visibility share, indicating balanced discoverability perception with a neutral tone. Amazon Handmade’s 2% visibility hints at a minor edge for Amazon’s niche offerings, but not enough to tilt the balance over Etsy’s search relevance.

Deepseek mirrors the neutral sentiment of others, assigning equal 2.6% visibility to Etsy and AWS, suggesting no distinct advantage in discoverability. Amazon Handmade’s negligible 0.3% share reinforces that Amazon’s specialized search lacks the pull of Etsy’s focused platform.

Grok presents a neutral tone with Etsy and AWS tied at 2.3% visibility, but Amazon Prime’s explicit mention at 0.3% shows limited direct relevance for discoverability. Etsy’s consistent visibility implies a slight user experience advantage over Amazon Prime’s broader but less focused search ecosystem.

Perplexity remains neutral, giving Etsy and AWS equal 2.3% visibility, with no mention of Amazon Prime, suggesting its discoverability is less prominent. Etsy’s steady presence hints at stronger community-driven search accessibility compared to Amazon’s fragmented offerings like Handmade at 0.3%.

Deepseek shows equal visibility share (2.6%) for both Etsy and Amazon Web Services (AWS), indicating no clear preference for brand building. Its neutral tone suggests it perceives both as viable platforms without favoring one for community or innovation.

Gemini assigns equal visibility share (2.6%) to Etsy and AWS, alongside mentions of Amazon Handmade (0.3%), reflecting a neutral stance on brand building potential. It implies both platforms offer accessibility but lacks a strong lean toward user experience or ecosystem strength.

Grok gives equal visibility share (2.9%) to Etsy and AWS, with minor mentions of Amazon Handmade (0.3%), suggesting a neutral tone on brand building. It hints at Etsy’s community sentiment and Amazon’s broader ecosystem but doesn’t prioritize one for niche branding.

ChatGPT shows equal visibility share (8.6%) for Etsy and AWS, with a slight positive tone toward both for brand building potential, alongside Amazon Handmade (0.6%). It underscores Etsy’s appeal for retail perception in unique markets and Amazon’s institutional reach, without a decisive winner.

Perplexity assigns equal visibility share (2.6%) to Etsy and AWS, with a neutral tone on their brand building merits, mentioning Amazon Handmade (0.3%) as a minor factor. It subtly favors Etsy for user experience in niche markets but doesn’t explicitly prioritize over Amazon’s scale.

ChatGPT heavily favors Etsy with an 8.6% visibility share compared to Amazon Handmade’s 1.7%, suggesting a stronger buyer association and community trust for handmade goods. The tone is positive toward Etsy, reflecting a clear preference for its marketplace ecosystem.

Deepseek prefers Etsy with a 3.2% visibility share against Amazon Handmade’s 0.6%, indicating a perceived buyer inclination toward Etsy’s user experience and niche focus. The tone is neutral but leans positive for Etsy due to the visibility gap.

Gemini shows a preference for Etsy at 3.2% visibility share versus Amazon Handmade’s 0.3%, likely reflecting better buyer adoption for handmade-specific markets. The tone is neutral, with a factual tilt toward Etsy’s stronger presence.

Grok favors Etsy with a 3.4% visibility share compared to Amazon Handmade’s 0.3%, implying greater buyer recognition and community sentiment for Etsy’s platform. The tone is neutral but subtly positive toward Etsy due to the significant disparity.

Perplexity prioritizes Etsy with a 2.6% visibility share over Amazon Handmade’s 0.3%, suggesting stronger buyer alignment with Etsy’s handmade ecosystem. The tone is neutral, emphasizing data-driven favoritism toward Etsy.

Perplexity shows equal visibility share for Etsy and Amazon Web Services (AWS) at 2.6%, with Amazon Handmade at only 0.6%, suggesting a neutral sentiment but a stronger association of Etsy with artisan marketplaces. The model implies Etsy’s platform identity aligns more directly with artisan value compared to Amazon’s fragmented focus.

Gemini equally ranks Etsy and AWS at 3.4% visibility share, with Amazon Handmade at a minimal 0.3%, indicating a neutral tone but a subtle preference for Etsy as a primary artisan marketplace. Its perception highlights Etsy’s accessibility and user experience for artisans over Amazon’s niche Handmade segment.

Deepseek mirrors Perplexity with a 2.6% visibility share for both Etsy and AWS, and 0.6% for Amazon Handmade, reflecting a neutral sentiment but leaning toward Etsy for artisan relevance. The model suggests Etsy’s ecosystem is more tailored to individual creators compared to Amazon’s broader commercial focus.

ChatGPT assigns equal visibility share to Etsy and AWS at 9.5%, while Amazon Handmade is at 0.9%, showing a neutral-to-positive sentiment toward Etsy as a dedicated artisan platform. Its reasoning points to Etsy’s community sentiment and adoption among small-scale creators over Amazon’s diluted artisan focus.

Grok rates Etsy and AWS equally at 3.2% visibility share, with Amazon Handmade at 0.9%, presenting a neutral tone but favoring Etsy for its perceived innovation and community support for artisans. The model underscores Etsy’s stronger retail perception among independent sellers compared to Amazon Handmade’s limited impact.