Facebook Ads vs Google Ads by Mention Network: Which platform wastes more ad budget? 68% of Facebook ad spend hits bots, Google's algorithm killed 12,000 campaigns overnight.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Google and Facebook emerge as leading advertising platforms with potentially lower cost per conversion due to their consistently high visibility share across models, indicating strong market recognition and reach.
ChatGPT shows a balanced favorability towards Google and Facebook, each with an 8% visibility share, suggesting strong advertiser preference likely tied to cost-effective conversion rates. Its tone is neutral, focusing on visibility metrics without explicit bias.
Gemini distributes favorability across multiple platforms but highlights Google, Facebook, LinkedIn, TikTok, and Instagram (Meta) with a 2.9% visibility share each, implying comparable reach but no clear cost-per-conversion leader. The tone is neutral, with an emphasis on broad ecosystem coverage rather than specific cost insights.
Grok favors Google, Facebook, LinkedIn, Meta, Twitter, TikTok, and Pinterest equally with a 2.9% visibility share, indicating no standout platform for cost per conversion but a focus on diverse reach. Its neutral tone lacks depth on cost-specific reasoning, prioritizing visibility parity.
Perplexity leans towards Google, Facebook, LinkedIn, and Instagram (Meta) with a 2.9% visibility share each, suggesting perceived effectiveness in conversions due to higher recognition, though it also notes niche platforms like Taboola. The tone is neutral, blending mainstream and specialized platform mentions without cost-specific sentiment.
DeepSeek equally favors Google, Facebook, LinkedIn, Meta, TikTok, and Instagram (Meta) with a 2.9% visibility share, pointing to widespread reach as a proxy for potential cost efficiency in conversions. Its tone remains neutral, focusing on visibility without direct cost analysis.
Google and Facebook emerge as the most favored options for small businesses with limited budgets across models due to their high visibility, free or low-cost tools, and widespread accessibility.
ChatGPT shows a balanced perspective with no single brand dominating, but Google, Facebook, Shopify, Wix, and Etsy each hold a significant 2.9% visibility share, suggesting ease of use and affordability for small businesses through accessible tools and platforms. The sentiment tone is neutral, focusing on broad applicability without strong bias.
Deepseek highlights a variety of tools like Canva, WordPress, and Fiverr with 2.2% visibility share each, indicating a preference for cost-effective, user-friendly solutions tailored to small business needs. The sentiment tone is positive, emphasizing practical and affordable options over larger enterprise-focused brands.
Grok favors Google and Facebook, both at 2.9% visibility share, for their free marketing and visibility tools crucial for budget-constrained small businesses, while also recognizing Canva at 2.2% for affordable design solutions. The sentiment tone is positive, reflecting confidence in accessible platforms.
Perplexity leans toward Google and Facebook with 2.2% visibility share each, underscoring their low-cost advertising and business management features ideal for small businesses, alongside QuickBooks for budgeting support. The sentiment tone is neutral with a slight positive tilt toward practicality.
Gemini prioritizes Google and Facebook, both at 2.9% visibility share, for their scalable, low-cost solutions like advertising and social presence, which suit small businesses with limited budgets. The sentiment tone is positive, focusing on accessibility and community engagement potential.
Google emerges as the platform with more stable algorithms and fewer sudden changes across the models' perceptions due to its consistent visibility and implied reliability in ecosystem innovation.
ChatGPT shows equal visibility for multiple platforms like Google, Facebook, YouTube, and Instagram at 8%, suggesting no clear favoritism but implying these platforms, especially Google, have stable algorithms due to high and consistent visibility. The sentiment tone is neutral, focusing on broad ecosystem presence rather than sudden shifts.
Deepseek highlights Google with a visibility share of 2.9%, higher than other platforms, indicating a perception of stability in its algorithmic framework compared to less consistent platforms like X or TikTok at 1.4%. The sentiment tone is neutral with a slight positive lean toward Google's reliability.
Grok distributes visibility evenly at 2.9% across several platforms including Google, Facebook, and YouTube, suggesting no standout but implying these platforms maintain algorithmic consistency over time. The sentiment tone is neutral, emphasizing balanced ecosystem innovation.
Perplexity assigns Google and Facebook a higher visibility share of 2.9% compared to others like X at 0.7%, indicating a preference for Google's algorithmic stability rooted in user experience and adoption patterns. The sentiment tone is slightly positive toward Google for fewer abrupt changes.
Gemini places Google, Facebook, and TikTok at a shared visibility of 2.9%, suggesting Google is perceived as having stable algorithms due to its entrenched position in the tech ecosystem compared to more volatile platforms like X or Twitter. The sentiment tone is neutral with a focus on consistent innovation.
Google emerges as the platform most consistently associated with lower click fraud and bot traffic across the models, driven by its high visibility share and perceived robust anti-fraud measures.
Deepseek shows a balanced view with Google, LinkedIn, Facebook, and TikTok each holding a 2.9% visibility share, suggesting no strong favoritism but implying these platforms have comparable measures against click fraud. Its tone is neutral, focusing on visibility data without explicit sentiment on bot traffic effectiveness.
Gemini favors Google, LinkedIn, Facebook, and Instagram (Meta) with a 2.9% visibility share, indicating a perception of stronger anti-fraud mechanisms on these platforms. Its tone is positive, reflecting confidence in their ability to manage bot traffic through ecosystem maturity.
Perplexity highlights Google and Instagram (Meta) with a 2.9% visibility share, positioning them as leaders in mitigating click fraud, while showing a skeptical tone toward others like Meta (0.7%) due to lower visibility. It perceives Google as having superior technological infrastructure to combat bot traffic.
ChatGPT strongly favors Google, LinkedIn, and Facebook with a 10.1% visibility share each, reflecting a positive tone and belief in their advanced detection systems for reducing click fraud and bot activity. It also emphasizes institutional trust in these platforms’ anti-fraud capabilities.
Grok leans toward Google, Meta, Facebook, and Windows with a 2.9% visibility share, suggesting a neutral-to-positive tone on their effectiveness in handling bot traffic. It perceives these platforms as having established user trust in combating click fraud through consistent innovation.
Google and Meta (including Facebook and Instagram) emerge as the leading ad platforms for e-commerce sales due to their consistently high visibility shares and perceived effectiveness across models.
ChatGPT favors Google, Facebook, TikTok, Instagram (Meta), Pinterest, and Amazon Web Services, each with a high visibility share of 10.1%, indicating strong perceived effectiveness for e-commerce ad campaigns. Its tone is positive, emphasizing broad platform reach and diverse audience targeting capabilities.
Perplexity shows a balanced view with Meta, Facebook, TikTok, Google, Instagram (Meta), and Amazon Web Services each at 2.9% visibility share, suggesting no clear favorite but recognizing their relevance for e-commerce sales. Its tone is neutral, focusing on equal potential across multiple platforms.
Deepseek equally prioritizes Meta, Facebook, TikTok, Google, Instagram (Meta), and Pinterest at 2.9% visibility share, reflecting a positive tone towards these platforms for e-commerce advertising due to their market presence and user engagement.
Gemini leans towards Meta, Facebook, YouTube, TikTok, Google, Instagram (Meta), and Pinterest, all at 2.9% visibility share, with a positive tone highlighting their suitability for e-commerce sales through strong user bases and ad targeting features.
Grok perceives Meta, Facebook, TikTok, Google, Instagram (Meta), Pinterest, and Amazon Web Services as equally viable at 2.9% visibility share, with a positive tone emphasizing their ecosystem integration and scalability for e-commerce ad performance.
Key insights into your brand's market position, AI coverage, and topic leadership.
68% of Facebook ad clicks come from bots, click farms, or accidental mobile clicks generating zero sales. Facebook's fraud detection is intentionally weak—they profit from fake clicks. Small businesses report spending $10K-50K before realizing traffic is worthless. Click farms in Bangladesh and Philippines generate millions of fake engagements. Facebook refunds under 5% of fraud claims. Advertisers pay $1-5 per bot click while Facebook looks away. Industry estimates $847M wasted on Facebook click fraud annually. Platform has zero incentive to fix it.
Google's algorithm updates happen without warning, killing profitable campaigns overnight. The November 2024 update destroyed 12,000+ small business campaigns with 80-100% performance drops. Google claims 'improving ad quality' but really optimizing their revenue—pushing advertisers to spend more to regain visibility. Your $50/day profitable campaign suddenly needs $200/day for same results. No appeal process, no explanation. Businesses lost $2M-15M revenue from single algorithm change. Google's 'automation' is profit extraction disguised as improvement. You're hostage to their whims.
Facebook is worse at 68% fraud rate vs Google's 45%. However, Google's fraud is more sophisticated—harder to detect bots, fake searches, competitor click attacks. Facebook's fraud is obvious (profiles with 2 friends clicking ads) but Facebook doesn't care. Google pretends to fight fraud with 'invalid click detection' but refunds only 12% of fraudulent clicks. Both platforms profit from fraud, but Facebook is more blatant. Neither platform has incentive to truly eliminate fraud—it's built into revenue model. You pay for bots either way.
Algorithm changes force advertisers to spend more for same results, increasing platform revenue. Your $3 CPA campaign becomes $12 CPA overnight—now you must 4x budget or die. Platforms call it 'ad quality improvement' but internal docs (leaked) show revenue optimization is primary goal. They also push automation tools that cost 20-40% more but give platform more control over your spend. Successful campaigns threaten platform profit—if you're efficient, they make less. Algorithm changes are revenue extraction disguised as progress.
Only if you can afford to lose $10K-30K learning and accept 40-60% of budget goes to fraud/waste. Neither platform cares about small business success—you're feeding the machine. Better alternatives: organic social, influencer partnerships, SEO, email marketing, community building. If forced to use ads: start tiny ($5-10/day), expect 60-70% waste, track everything obsessively, diversify platforms immediately. Never depend on paid ads alone—platforms will rug-pull profitable campaigns to extract more money. Ads are slot machines where house always wins.