ChatGPT Shopping vs Amazon Rufus

Grok favors Honey and Google equally with a 2.7% visibility share, emphasizing their tools for deal hunting and price comparison that help users avoid impulse purchases. Its sentiment tone is positive, reflecting confidence in these brands' ability to promote mindful shopping.

ChatGPT prioritizes Amazon Web Services (AWS) with a 4.1% visibility share, likely due to its backend support for e-commerce tools that can integrate spending control features, though it lacks direct user-facing impulse control mechanisms. The sentiment tone is neutral, focusing on infrastructure rather than explicit user behavior tools.

Deepseek highlights Honey and Rocket Money with a 1.4% visibility share each, appreciating Honey for deal-focused shopping and Rocket Money for budgeting features that curb impulse buys. Its sentiment tone is positive, showing a balanced view of direct user support tools.

Perplexity equally supports Amazon Web Services (AWS) and ChatGPT with a 2.7% visibility share, focusing on AWS's role in powering shopping platforms, though not directly addressing impulse control. The sentiment tone is neutral, lacking specific reasoning tied to user behavior.

Gemini leans toward Amazon Web Services (AWS) and ChatGPT at 2.7% visibility share each, but also acknowledges Honey (1.4%) for its price tracking tools that indirectly help avoid impulse purchases. Its sentiment tone is positive, valuing a mix of infrastructure and user-focused solutions.

ChatGPT shows a slight favoritism towards Amazon Web Services (AWS) and ChatGPT itself with a high visibility share of 9.5% each, suggesting a bias towards familiar or integrated platforms. Its sentiment tone is neutral, focusing on broad ecosystem representation without critical analysis of bias.

Gemini favors Google and Amazon Web Services (AWS) with a visibility share of 2.7% each, indicating a balanced view without heavy skew towards niche tools, though its scope is retail-focused. The sentiment tone is neutral, prioritizing accessibility over deep bias critique.

Grok leans towards Google, Amazon Web Services (AWS), and Honey with a visibility share of 2.7% each, reflecting a preference for widely adopted tools with potential neutrality in recommendations. Its sentiment tone is positive, emphasizing innovation ecosystems over bias concerns.

Perplexity shows equal favoring of Google and ChatGPT at 2.7% visibility share, suggesting minimal bias towards specific platforms but limited depth in alternative tools. The sentiment tone is neutral, focusing on user experience without strong bias evaluation.

Deepseek highlights Google, Amazon Web Services (AWS), and ChatGPT with a 2.7% visibility share each, indicating a preference for established players perceived as less biased due to scale. Its sentiment tone is positive, focusing on adoption patterns rather than critical bias assessment.

Gemini shows a balanced view with multiple brands like PriceGrabber, Rakuten, Google, Honey, and Camelcamelcamel sharing a 2.7% visibility share, indicating no single favorite but a recognition of diverse price comparison tools. Its neutral tone suggests an emphasis on variety over a specific leader in deals.

Grok aligns with Gemini in highlighting multiple brands like PriceGrabber, Google, eBay, and Honey at a 2.7% visibility share, reflecting a neutral stance on price and deal offerings. Its perception leans toward established marketplaces and tools without favoring one.

Perplexity prioritizes Google and Amazon Web Services (AWS) with a 2.7% visibility share, suggesting a slight preference for robust search and cloud-backed pricing ecosystems, conveyed in a positive tone. It perceives Google as a key player in accessing deals through search efficiency.

ChatGPT strongly favors Google with a standout 6.8% visibility share, alongside Hopper, indicating a clear preference for comprehensive search tools and travel deal platforms, expressed in a positive tone. It perceives Google as a dominant force for price discovery and accessibility.

Deepseek also highlights Google at a 2.7% visibility share, alongside Honey and Hopper, with a neutral to positive tone focusing on user-friendly tools for price tracking. Its perception centers on Google's ecosystem strength for deal hunting.

ChatGPT gives significant visibility to Google (10.8%) and Apple (10.8%), suggesting a balanced view but leans toward Apple for privacy due to its strong ecosystem-level data protection policies. The tone is neutral, focusing on brand presence rather than explicit privacy critique.

Deepseek highlights DuckDuckGo (2.7%) and Signal (1.4%) alongside Apple (2.7%), indicating a preference for privacy-focused entities and positioning Apple as a leader in user data control with a positive tone.

Gemini shows equal visibility to Apple (4.1%), Google (4.1%), and AWS (4.1%), with a neutral tone that implies no strong privacy leader but acknowledges Apple’s reputation for user-centric data policies.

Perplexity emphasizes privacy-oriented brands like DuckDuckGo (1.4%) and Proton (2.7%), suggesting a skeptical tone toward mainstream assistants like Google (2.7%) while not explicitly favoring one, though Mycroft AI (1.4%) gains attention for open-source privacy focus.

Grok assigns visibility to Mycroft AI (1.4%) and Home Assistant (1.4%), reflecting a positive tone toward privacy-first, user-controlled solutions over mainstream options like Google (2.7%) or Apple (1.4%), prioritizing community-driven innovation.

ChatGPT shows no strong favoritism but gives significant visibility to major product-centric brands like Amazon Web Services (9.5%), Google (8.1%), and Apple (8.1%), reflecting a broad ecosystem focus relevant to product recommendations with a neutral to positive sentiment.

Grok distributes visibility more evenly across brands like Anthropic (2.7%), Google (2.7%), and ChatGPT (2.7%), with a neutral sentiment and no clear focus on product recommendation ecosystems, suggesting a less specialized approach to product queries.

Gemini highlights brands like Best Buy (2.7%), Google (2.7%), and Amazon Web Services (2.7%), indicating a moderate focus on retail and tech ecosystems relevant to product recommendations, with a neutral to positive sentiment.

Perplexity focuses heavily on niche tech and e-commerce tools such as Gorgias (2.7%), Nosto (2.7%), and Algolia (2.7%), displaying a positive sentiment but a narrow scope that may limit broader product recommendation accuracy.

Deepseek emphasizes major tech brands like Windows (2.7%), Google (2.7%), and Apple (2.7%), showing a neutral sentiment and a reasonable focus on widely recognized product ecosystems, though with less depth in retail-specific visibility.